• Journal of Convergence for Information Technology
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• v.10 no.12
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• pp.156-165
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• 2020

330 Korean adult women were examined the correlation between degree of makeup and makeup satisfaction before/after wearing masks due to COVID-19 and the moderating effect of mandatory/voluntary goal-oriented attitude toward makeup. The study found that lip makeup(p<.001) was significant variable in makeup satisfaction before COVID-19, and eyebrow makeup(0<.002) was significant after COVID-19. Although moderating effect of mandatory goal-oriented attitude, which works between degree of makeup before/after COVID-19 and makeup satisfaction was not significant, but moderating effect of voluntary goal-oriented attitude appeared to be significant before(p<.000) and after(p<.000) COVID-19. And the degree of makeup after COVID-19 was lower than before(p<.000). If one believe that makeup is for one's own satisfaction, degree of makeup can be significant effect on the makeup satisfaction, but actual behavior has shown that degree of makeup has decreased since wearing masks because of COVID-19. I hope this research will be used as marketing material for beauty and cosmetics industry.

• Journal of the Korean Applied Science and Technology
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• v.39 no.2
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• pp.348-358
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• 2022

This study attempted to verify the influence of appearance satisfaction on interest in eye makeup and makeup care behavior in female consumers and provide basic data which are needed to plan marketing strategies and develop cosmetics in the cosmetics market. For this, a questionnaire survey was performed against adult women in their 20-50s from the capital region. A total of 399 copies were used for final analysis, and the results found the followings: First, differences were found in appearance satisfaction, interest in eye makeup and makeup care behavior by general characteristics. In other words, interest in eye makeup started with 'self-care', showing interest in chasing a trend. Second, concerning the effects of appearance satisfaction on interest in eye makeup, as the respondents were more satisfied with their facial contour, they were more interested in eye makeup. Third, in terms of the influence of appearance satisfaction on eye makeup care behavior, as they were more satisfied with their skin conditions, trend-setting makeup care behavior increased. Consequently, increase in appearance satisfaction enhanced interest in eye makeup, having an influence on makeup care behavior.

• Journal of the Korea Convergence Society
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• v.12 no.8
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• pp.295-300
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• 2021

Due to the modern appearance management craze to deliver a positive image to others, beauty has been subdivided and diversified based on science and technology, and has established itself as a professional technical profession. As the national technical qualification for makeup cosmetologists is separated from cosmetologists (integrated), it is necessary to analyze the correlation with the job attitude of make-up cosmetologists at industrial sites along with verification of the effectiveness of the practical test task. Therefore, in this study, the first task, wedding (romantic), wedding (classic), hanbok, natural makeup, etc., to investigate the job efficacy and job satisfaction perceived by makeup beauticians due to beauty makeup procedures, such as wedding (romantic), wedding (classic), and after establishing a hypothesis. As a result of the study, it was found that wedding classic makeup and wedding romantic makeup treatment induce job efficacy and job satisfaction, respectively, in makeup artists. This suggests that high saturation and intense color expression have a positive effect on job attitude due to the nature of makeup work. Therefore, based on the results of this study, it is judged that future efforts are needed to update the practical makeup tasks that have doubled the effectiveness and to improve the job attitude of makeup beauticians.

• Journal of Convergence for Information Technology
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• v.9 no.12
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• pp.302-312
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• 2019

The purpose of this study was to analyzed the effects of educational recognition sub-factors (necessity, utility, value, cost, adequacy) on the field usability and satisfaction and the correlation between each factor for 220 applicants who have taken the national technical certificate of cosmetologist (make-up). In the practical courses of makeup certificate, the most-used course was selected as beauty makeup. It found for improvement need cause there was a high necessity and there was a low recognition of the cost, the number of annual written and practical test in the recognition of certification education. In field usability 'Beauty make-up utilization' showed high recognition, and it showed high satisfaction for acquisition of certificate satisfaction, 'The salary' showed low recognition. The necessity, cost, adequacy among educational recognition sub-factor of the national technical certificate had a significant positive effect on the field usability and satisfaction, and showed the most effect as adequacy on the field usability and the cost on the satisfaction. Therefore, efforts are needed to reduce acquisition costs of certificate and improve highly available theories and technique for segmentation and specialization of make-up certificate.

• Proceedings of the Costume Culture Conference
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• 2003.09a
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• pp.39-40
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• 2003

메이크업(Make up)은 일상생활에서 여성들의 전체 ‘룩(Look)’을 구성하는데 없어서는 안될 중요한 요소이다. 여성들은 상황에 맞게 자신들의 의상을 선택하고 머리손질을 하며 화장을 한다. 제니퍼 크레이크(2001)는 ‘화장은 인격과 지위라는 속성뿐 아니라 성적 속성을 구성한다’고 밝히면서 메이크업을 여성성 표현을 위한 바디테크닉의 하나로 간주했다. 즉, 여성들은 메이크업을 통해 여성들만이 가지는 특유의 미를 발산함으로써 자기만족과 이성에 대한 관심을 유도한다. (중략)

• Proceedings of the Korea Information Processing Society Conference
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• 2016.10a
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• pp.712-715
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• 2016

최근, 뷰티 산업 활성화와 더불어 소셜 미디어 확산으로 인해 아름다워지고자 하는 인간의 욕구가 과거보다 증대되어, 자신에게 어울리는 메이크업과 패션을 찾고자 하는 경향이 강해지고 있다. 이에 따라 자신을 돋보이게 하는 퍼스널 컬러가 주목받으면서 전문가에게 자신의 퍼스널 컬러를 진단받는 사람이 늘어나고 있다. 하지만 이러한 진단은 전문가의 주관적인 판단으로 결정되므로 정확한 진단을 받기 어려우며 진단에 따른 시간적, 비용적 소모가 발생하는 문제점이 있다. 본 연구에서는 이러한 문제점을 해결하기 위해, 온라인상에서 영상처리를 통해 효과적인 퍼스널 컬러 분석과 메이크업 추천이 가능한 시스템을 제안한다. 다양한 영상처리 방법을 통하여 사용자의 신체 영역을 추출하고, 색상 데이터 값을 이용하여 퍼스널 컬러를 분석하였으며 그에 따라 적절한 메이크업 콘텐츠를 추천하는 기법을 제안하였다. 마지막으로, 다양한 사용자로부터 만족도 실험을 통해 제안한 기법이 효과적임을 나타내었다.

• Journal of Digital Convergence
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• v.18 no.3
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• pp.49-57
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• 2020

Over time, the beauty industry has entered a mature industry and cannot survive unless it changes. In reality, the AR market for virtual experimental marketing is growing in the beauty industry, and global companies like FACEBOOK in the US are investing heavily in AR. Therefore, this study utilizes augmented reality technique to find out how the experience of using AR application affects female consumers' satisfaction and how they feel. This study will focus on how the relationship with purchase intention is mediated. In addition, we will help to suggest the development direction of augmented reality with makeup by analyzing the overall factors at the time when new technology, augmented reality marketing is becoming active.

• Fashion & Textile Research Journal
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• v.21 no.3
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• pp.346-355
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• 2019

This study aimed to determine the factors of the make-up artist experience and establish their effects on brand loyalty through the mediation of trust and brand satisfaction. The step of first surveyed the make-up artist experience level through precedent research and made concept frame of study. The step of second checked up the effects of make-up artist experience through the desires for change. The step of third established to the effects of brand loyalty through make-up artist experience brand through mediation of make-up artist trust and brand satisfaction. The survey was carried out on 440 women aged 20 to 40 who experienced make-up services in Seoul, Gyeonggi-do, Sejong and Daejeon. The data were analyzed using SPSS 23.0, and AMOS 18.0 using frequency analysis, factor analysis, reliability analysis, structural model analysis and t-tests. 1)Make-up artist experiences were divided into informational/ relational experiences and emotional experiences. 2)Desires for change influenced positive effects about information/relational experience and emotional experience. 3)The information/relation experiences influenced positive effects about artist trust and brand satisfaction. 4)The emotional experiences influenced positive effects about make-up artist trust and brand satisfaction. 5) The make-up artist trust influenced positive effects about brand satisfaction. Trust in the make-up artist did not directly influence brand loyalty, but influenced it through satisfaction. 6)The brand satisfaction influenced positive effects about brand loyalty. This study identified the roles of make-up artist and the importance of the make-up experience.

• Fashion & Textile Research Journal
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• v.25 no.4
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• pp.490-496
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• 2023

This study investigated the causes and effects of personal colors consulting that are considered as a new lifestyle and revitalized personal relations, and provides an understanding of the effects personal color makeup satisfaction have on personal relations. We provide basic data for future personal color and beauty industry development and image consulting. This study surveyed male and female subjects 20-50 years of age nationwide, using a Google questionnaire. The survey lasted from May 7-26, 2023. A total of 350 questionnaires were distributed, of which 256 (130 males, 126 females) were used for the final analysis, insincere responses having been discarded. SPSS 25.0 was used fand a frequency test, exploratory factor analysis, regression analysis, and Cronbach's ? were conducted for statistical results. In addition, descriptive statistics, correlations analysis and regression analysis were conducted. As a result, as personal color makeup consulting satisfaction levels were high, it had a positive effect on confidence, positiveness, favorability, positive tendencies, and sociability, which indicates that personal relations were improved through personal color makeup. It is suggested that, as this study was confined to makeup and the subjects were mainly men, further studies should supplement this focus area of fashion, and the gender balance of study subjects should be adjusted for intensified results.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2002.05a
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• pp.251-256
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• 2002

최근 제품개발의 동향은 소비자 각각의 특성에 맞춘 "맞춤 컨셉"을 가진 제품 개발이 활발히 진행되고 있다는 점이다. 특히 그 어떤 제품보다도 소비자가 사용 시 느끼는 관능특성과 그에 대한 만족도가 중요시되는 화장품의 경우는 더욱 그러하다. 따라서 본 연구에서는 이미 대중화 된 베이스 메이크업과 립 메이크업 외에 최근 소비자들의 관심이 증가하고 있는 마스카라를 대상으로 한국 여성들에게 맞는 마스카라의 특성을 파악하고, 그 관능특성을 분석하여 한국 여성들의 니즈에 맞는 제품을 제시하는 것을 목적으로 하였다. 한국 여성들의 눈과 속눈썹 모양에 대한 조사에서는 클러스터 분석을 통해 대표적인 눈과 눈썹의 형태를 4가지 그룹으로 나누고, 각 그룹의 특성에 맞는 마스카라의 기능을 제안하였다. 그런 후, 전문패널을 대상으로 여러 기능의 마스카라를 이용해 마스카라의 관능특성을 평가하여 상기의 조사에서 나온 4가지 그룹에 대한 각각의 적합한 사용감을 제안하였다. 본 결과는 차후 소비자 특성에 맞는 마스카라 제품 개발 시 활용될 것이다.