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http://dx.doi.org/10.12925/jkocs.2022.39.2.348

The Influence of Appearance Satisfaction on Interest in Eye Makeup and Makeup care Behavior in Female Consumers  

Jung, Woo-Jung (Department of Cosmetology Graduate School of Engineering, Konkuk University)
Publication Information
Journal of the Korean Applied Science and Technology / v.39, no.2, 2022 , pp. 348-358 More about this Journal
Abstract
This study attempted to verify the influence of appearance satisfaction on interest in eye makeup and makeup care behavior in female consumers and provide basic data which are needed to plan marketing strategies and develop cosmetics in the cosmetics market. For this, a questionnaire survey was performed against adult women in their 20-50s from the capital region. A total of 399 copies were used for final analysis, and the results found the followings: First, differences were found in appearance satisfaction, interest in eye makeup and makeup care behavior by general characteristics. In other words, interest in eye makeup started with 'self-care', showing interest in chasing a trend. Second, concerning the effects of appearance satisfaction on interest in eye makeup, as the respondents were more satisfied with their facial contour, they were more interested in eye makeup. Third, in terms of the influence of appearance satisfaction on eye makeup care behavior, as they were more satisfied with their skin conditions, trend-setting makeup care behavior increased. Consequently, increase in appearance satisfaction enhanced interest in eye makeup, having an influence on makeup care behavior.
Keywords
Appearance Satisfaction; Eye Makeup; Makeup Care Behavior; Female Consumers; interest;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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