Browse > Article
http://dx.doi.org/10.14400/JDC.2020.18.3.049

Impact on Female Consumer Behavior and Purchase Intention : The experience of AR makeup based on marital status  

Kim, Eun-Joo (Dept. of Consumer Studies, Ewha Womans University)
Publication Information
Journal of Digital Convergence / v.18, no.3, 2020 , pp. 49-57 More about this Journal
Abstract
Over time, the beauty industry has entered a mature industry and cannot survive unless it changes. In reality, the AR market for virtual experimental marketing is growing in the beauty industry, and global companies like FACEBOOK in the US are investing heavily in AR. Therefore, this study utilizes augmented reality technique to find out how the experience of using AR application affects female consumers' satisfaction and how they feel. This study will focus on how the relationship with purchase intention is mediated. In addition, we will help to suggest the development direction of augmented reality with makeup by analyzing the overall factors at the time when new technology, augmented reality marketing is becoming active.
Keywords
Beauty Industry; Augmented Reality; Female Consumer; Purchase Intention; Satisfaction;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
1 C. McGarrigle. (2018). Augmented Interventions: Redefining Urban Interventions with AR and Open Data. In Augmented Reality Art. 115-130.
2 D. J. Shin. (2010). Effects of Corporate Social Responsibility Activity on Revisit and Recommendation Intention of Customers to the Kang Wong Land. Korean Journal of Tourism Research. 25(4), 259-278.
3 D. W. Marquardt. (1970) Generalized inverses, ridge regression, biased linear estimation and nonlinear estimation. Technometrics, 12, 591-612.   DOI
4 E. H. Park & S. J. Lee. (2015). The Influence of Female Consumer's Cosmetics Purchase Experience on Image-making Efficacy and Cosmetics Pursuit Benefits Journal of the Korea Fashion & Costume Design Association. 17(4). 131-144
5 E. S. Kim & K. S. Lee. (2009). A Study on Perception and Needs of Students and Educators for Including Students with Visual Impairment, Special Education Research. 8(1), 25-27.   DOI
6 G. Atwal & A. Williams. (2017). Luxury brand marketing-the experience is everything!. In Advances in luxury brand management pp. 43-57. Palgrave Macmillan, Cham.
7 G. D. Ellis., P. A. Freeman, T. Jamal, & J. Jiang. (2019). A theory of structured experience. Annals of Leisure Research, 22(1), 97-118.   DOI
8 H. M. Kang & T. H. Cho. (2010). Android-based virtual make-up using a ASM. Proceedings of KIIS Fall Conference, 20(2), 403-405
9 J. C. Tu & C. H.. Yang. (2019). Consumer Needs for Hand-Touch Product Designs Based on the Experience Economy. Sustainability, 11(7), 2064.   DOI
10 J. H. Kim (2017) A Study on Comics Library User"s Behavioral Intention Based on the Extended Theory of Planned Behavior. Journal of the Korean Society for Information Management, 34(1), 291-316   DOI
11 J. Hwang & J. Lee. (2019). A strategy for enhancing senior tourists' well-being perception: Focusing on the experience economy. Journal of Travel & Tourism Marketing, 36(3), 314-329.   DOI
12 K. L. Sidali, E. Kastenholz & R. Bianchi. (2015). Food tourism, niche markets and products in rural tourism: Combining the intimacy model and the experience economy as a rural development strategy. Journal of Sustainable Tourism, 23(8-9), 1179-1197.   DOI
13 L. Rihova, D. Buhalis, M. Moital & M. B. Gouthro. (2015). Conceptualising customer‐to‐customer value co‐creation in tourism. International Journal of Tourism Research, 17(4), 356-363.   DOI
14 L. Zhang, Q. Wang, J. Cao & Y. Shi.. (2019). Research on Mobile Terminal Augmented Reality Application for Cultural Heritage. In Advances in Graphic Communication, Printing and Packaging (pp. 378-383). Springer, Singapore.
15 M. B. Holbrook. (2006). Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay. Journal of business research, 59(6), 714-725.   DOI
16 M. Zaher, D. Greenwood & M. Marzouk. (2018). Mobile augmented reality applications for construction projects. Construction Innovation, 18(2), 152-166.   DOI
17 N. Ch. Hashim, N. A. Majid, H. A., Arshad & W. K. Obeidy. (2018). User Satisfaction for an Augmented Reality Application to Support Productive Vocabulary Using Speech Recognition. Advances in Multimedia
18 S. Chang. (2018). Experience economy in hospitality and tourism: Gain and loss values for service and experience. Tourism Management, 64, 55-63.   DOI
19 R. Jain, J. Aagja & S. Bagdare. (2017). Customer experience-a review and research agenda. Journal of Service Theory and Practice, 27(3), 642-662.   DOI
20 B. J. Pine & J. H. Gilmore. (1998). Welcome to the experience economy. Harvard business review, 76, 97-105.
21 B. J. Pine, J. Pine & J. H. Gilmore. (1999). The experience economy: work is theatre & every business a stage. Harvard Business Press.
22 C. Liu & K. P. Arnett. (2000). Exploring the factors associated with Web site success in the context of electronic commerce. Information & management, 38(1), 23-33.   DOI