• 한국HCI학회:학술대회논문집
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• 2007.02b
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• pp.612-619
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• 2007

컴퓨터의 공손성은 사용자에게 심리적으로 긍정적인 영향을 미칠 수 있는 중요한 요소이다. 본 연구는 사용자와 에이전트의 상호작용에서 에이전트의 언어적 메시지에 사용된 공손전략과 에이전트에 대한 지각된 친밀성이 이 에이전트 평가, 사용자 경험, 메시지의 지각된 공손성에 미치는 영향에 대해 알아보았다. 실험은 2(지각된 친밀성)${\times}2$ (적극적 공손 전략)${\times}2$ (소극적 공손 전략) 완전요인 설계로 실시되었다. 실험 결과, 사용자들은 에이전트가 적극적, 소극적 체면을 존중해 주는 공손 전략을 사용하였을 경우 에이전트를 보다 긍정적으로 평가하고 상호작용을 긍정적으로 경험하였으며, 메시지가 공손하다고 지각하였다. 또한 이러한 효과는 에이전트에 대한 지각된 친밀성 정도에 따라 다르게 나타났다. 친밀한 에이전트와 상호작용하였을 경우 적극적 체면을 위협하는 메시지의 부정적 효과가 완화되었으며 소극적 체면을 존중하는 간접적인 화법의 메시지보다 직접적으로 요구를 전달하는 소극적 체면을 위협하는 메시지가 긍정적으로 평가되었다. 이 결과는 에이전트 메시지에 공손전략을 부여하는 것이 에이전트에 대한 호의적 평가와 긍정적 사용자 경험을 이끌어낼 수 있음을 보여주는 것과 동시에 사용자와 에이전트의 관계 발달 정도에 따라 에이전트 메시지에 사용된 공손 전략의 설계가 변화해야 한다는 것을 시사한다.

• Korean Journal of Communication Studies
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• v.18 no.1
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• pp.195-222
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• 2010

This study is aimed at examining the degree in message recognitions with respect to the same global brand Ad. campaign intended for local consumers in Korea, China, and United-States, and applying the results to the forseeable message production of global Ad. campaigns. For this purpose, we conducted a survey by providing those consumers with Anycall Ads. of Samsung mobile phones, which were inserted in local printed advertisements. We concluded that the cultural and environmental differences of markets represent different degrees in message recognitions among these three countries. This result suggests that the localization based on local cultures and market situations is more important than the general standardization in the future global brand Ad. campaigns.

• Journal of the Korea Convergence Society
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• v.10 no.12
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• pp.411-420
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• 2019

This study analyzed the effective message strategy for the TB prevention campaign. This study examined the differences in the perceived susceptibility, perceived severity, and behavior intention according to the message orientation(individual-social) and the message presentation style(statistical-narrative). The results showed that individual message is more effective than social message in terms of perceived susceptibility and perceived severity. There was no significant difference between statistical and narrative messages. Finally, in the case of individual message, narrative messages were more effective than statistical messages; and in the case of social message, social messages were more effective than narrative messages. Based on these results, theoretical implications were discussed and a practical strategy for TB prevention campaign were proposed.

• Journal of Engineering Education Research
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• v.12 no.4
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• pp.150-158
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• 2009

This study deals with the effect of learner's self-regulated learning strategy in the non-real-time online discussion. Based on these research results, it was suggested self-regulated learning strategy should be utilized in order to enhance the cognitive dimension participation and discussion satisfaction quality of non-real-time online discussion.

• Journal of Korea Society of Industrial Information Systems
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• v.23 no.2
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• pp.93-107
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• 2018

The Purpose of This Study is to Investigate Consumers' Negative WOMs due to the Crisis Response Strategy that Companies Perform in Crisis Situations due to the Failure of New Products. To do This, the Crisis Scenarios and Response Strategies were Manipulated Using a Virtual Laptop Company, and then an Experiment was Performed. The Results of This Experimental Design are as Follows. First, According to The Response Type Strategies, It is Found that Apologizing rather than Denying for the Crisis Response Mitigates the Negative WOMs more. Second, It is Found that the Companies that have Engaged in Cause-Related Marketing Activities before the Crisis Caused by New Product Failure Mitigate Consumers' Negative WOMs more than those which have not. Third, It is Shown that the Message Strategy of the Firm does not Affect Consumers' Negative WOMs. Fourth, the Interaction between the Response Type Strategy and the Cause-Related Marketing Activities are Found to Exist, but the Interaction Between The Response Type Strategy and the Message Strategy does not Appear.

• The Journal of the Korea Contents Association
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• v.19 no.11
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• pp.102-110
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• 2019

The military respond well to external publics in the event of a crisis int that they are operated based on the trust of the people. Unlike other organizations, however, the Korean military has the distinctiveness that soldiers experience military life as internal publics for a certain period of time and after serving in the army, they become those who evaluate the military as external publics. Therefore, it is important to examine what would be effective crisis management strategies in terms of communicating with active-duty soldiers. Given that active-duty soldiers are accustomed to using SNS these days, this study investigated whether message forms (digital image vs. text) affect the perception of the military in crisis, acceptance of the given message, and attitude toward the military. Our empirical findings suggest that image-based messages are more likely to increase levels of message acceptance than text-based messages. Based on the results, we discussed practical implications on communication strategies for managing the military in crisis.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.41-42
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• 2019

본 논문은 5G시대와 전 장병이 일과 후 병영에서 스마트폰을 사용하게 됨에 따라, SNS를 활용한 효과적인 군 위기관리 커뮤니케이션 전략을 제시하기 위해 SNS 메시지의 형태가 장병들의 위기에 대한 인식과 메시지의 수용도, 군에 대한 태도에 어떠한 영향을 주는지 실험연구를 통해 실증적으로 분석 연구하였으며 실무적 함의를 제시했다.

• Journal of Digital Convergence
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• v.10 no.10
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• pp.155-163
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• 2012

This study investigated Korean TV advertising's creative strategy and trend. To achieve the goal, we conducted content analysis for prime time TV advertising messages (KBS, MBC, SBS). We found that Korean TV advertising contents showed more direct messages than indirect messages, much relationship between ads messages and product, more brand in advertisements, little humor, relatively many celebrities in ads. and much importance on the reputation of the firm. The findings will be a significant source regarding promotion strategy for global company who plans to enter into Korean market.

• Proceedings of the Korean Information Science Society Conference
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• 2001.10c
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• pp.286-288
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• 2001

미래에는 Mobile IP의 이동 노드 사용자가 증가할 것이기 때문에 보다 효율적인 이동성 관리 기법이 필요할 것이다. 특히 이동 노드의 수가 증가함에 따라 이동성을 지원하기 위한 바인딩 갱신 메시지 수는 증가한다. 따라서 , 본 논문에서는 이동 노드의 이동성 패턴의 지역적 특성이 반영된 프로파일 정보를 이용하여 네트워크 상에서 바인딩 갱신 메시지의 라이프타임 값을 조정함으로써 바인딩 갱신 메시지의 수를 감소시킬 수 있는 프로과일 기반의 전략을 제안한다. 본 논문에서는 이동 노드의 과거 이동성 패턴 정보를 이용하여 이동 노드가 가지고 있는 프로파일의 평균 상주시간 정보를 라이프타임 값으로 설정하는 적응적 라이프타임과 이동성 정보가 없는 경우에 기존 Mobile IPv6에서 사용하는 라이프타임 값을 그대로 사용하는 디폴트 라이프타임이 존재한다. 그리고, Mobile IPv6에서의 효율적인 라우팅을 위해 프로파일 정보에 기반한 두개의 라이프타임을 효율적으로 관리함으로써 바인딩 갱신 메시지와 바인딩 요청 메시지의 수를 감소시킬 수 있으며, 상당한 통신비용 절감효과를 기대할 수 있다.

• Journal of Digital Convergence
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• v.9 no.6
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• pp.267-276
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• 2011

The purpose of this study was to explore the effect of the interactive message expression and consumer characteristic insert IPTV advertising. The results of this study were follow: Firstly, Attention and attitude of interactive message advertising appeared than general TV advertising so that it was high. Second, In case of interactive message advertising, It appeared efficiently than the advertising without the advertisement detail information which is putting the good detail information. Third, In interactive message expression of IPTV advertising, Floating expression strategy appeared efficiently most. Lastly, Adoption of consumer characteristic was revealed that we had an influence on the knowledge level and the information search intention about IPTV. We present theoretical basis which to present interactive message to IPTV supplier is efficient, and the plan which floating expression can make the click intention of the advertising.