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K. M. Mazor, J. Baril, E. Dugan, F. Spencer, P. Burgwinkle & J. H. Gurwitz. (2007). Patient education about anticoagulant medication: Is narrative evidence or statistical evidence more effective?. Patient Education and Counseling, 69(1-3), 145-157.
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C. H. Kim & E. H. Dho. (2015). The effects of message types on Cause-Related Marketing(CRM): The moderating roles of persuasion knowledge and consumer prior preference for brands. The Korean Journal of Advertising, 26(2), 61-88. DOI : 10.14377/KJA.2015.2.28.61
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C. O. Cheong, S. S. Kim, M. K. Kang, E. H. Cho, E. Y. Lee & C. L. Chang. (2008). Knowledge and attitudes toward tuberculosis among high school students in Busan. Tuberculosis and Respiratory Diseases, 65(5), 369-378.
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J. H. Kim & Y. M. Yoon. (2010). An experimental study on the factors affecting persuasiveness of health messages in AIDS campaign. Journal of Public Relations, 14(1), 83-123.
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N. I. Kim. (2015). The interaction effects of advertising appeals and consumer characteristics of green product Ads. Journal of Marketing Studies, 23(2), 161-178.
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H. K. Choi, M. C. Lee & J. H. Kim. (2008). The effects of message framing and its orientation on public service advertisements: Focused on safety-driving PSA. The Korean Journal of Advertising and Public Relations, 10(2), 34-65.
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S. D. Cin, M. P. Zanna & G. T. Fong. (2004). Narrative persuasion and overcoming resistance. In Resistance and Persuasion( E. S. Knowles & J. A. Linn.). New York: Routledge.
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J. H. Kim, Y. H. Kang & N. J. Kwon. (2014). Persuasion study on social goal: The effect of social reciprocity and goal-frame on behavioral intention of social goal. Korean Journal of Marketing, 29(2), 79-94.
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S. Y. Kim & H. W. Lee. (2007). A Study on the persuasive effect of narrative in the context of organ donation. Speech & Communication, 7, 76-108.
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X. S. Shu & Y. J. Choi. (2018). The effects of message framing and evidence type on obesity prevention for Chinese adolescents. Journal of the Korea Contents Association, 18(3), 626-635. DOI : 10.5392/JKCA.2018.18.03.626
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S. Ko, J. Song & J. Y. Moon. (2017). The effects of public service ads message framing and regulatory fit on individuals attitudes and prosocial behavior intentions. Korean Journal of Business Administration, 30(2), 275-301. DOI : 10.18032/kaba.2017.30.2.275
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J. H. Kim. (2013). The effect of perceived risk, environmental value orientation and perceived psychological distance on environmental behavior. The Korean Journal of Consumer and Advertising Psychology, 14(1), 155-175.
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S. W. Yoo, H. C. Shin, H. S. Roh & S. E. Jo. (2014). A study on the stigma and the intention of disclosure of tuberculosis: Focused on health beliefs factors, emotion and knowledge's effect and age group comparison. Korean Association of Advertisement and Public Relations, 103, 214-262.
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H. J. Kang. (2017). The convergence effects of knowledge of tuberculosis prevention behavior dental hygiene and other majoring students: Focusing on the mediator effect of behavior toward tuberculosis. Journal of the Korea Convergence Society, 8(11), 183-191.
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J. H. Kim & D. Y. Lee. (2011). Study on testing persuasive effects of anti-drunk-driving campaign messages: Focus on framing and appeal type. Korean Associatin of Public Safety and Criminal Justice Review, 20(3), 41-65.
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R. M. Perloff. (2003). The dynamics of persuasion: Communication and attitudes in the 21st Century(2nd ed.). Mahwah, NJ: Lawrence Erlbaum Associates.
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F. F. Brunel & M. R. Nelson. (2003). Message order effects and gender differences in advertising persuasion. Journal of Advertising Research, 43(3), 330-341.
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L. Dorfman, L. Wallack & K Woodruff. (2005). More than a message: Framing public health advocacy to change corporate practices. Health Education & Behavior, 32(3), 320-336.
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L. Shen & J. P. Dillard. (2007). The influence of behavioral inhibition/approach systems and message framing on the processing of persuasive health messages. Communication Research, 34(4), 433-467.
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J. H. Kim. (2008). The effect of public campaign on global warming by message framing, appeal, perceived risk and self-monitoring. Advertising Research, (81), 357-381.
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H. J. Park & H. K. Lee. (2013). Messages, receivers and media strategies for health communication. Seoul: Communication Books.
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K. J. Lee, B. S Jin, Y. S. Choi & J. S. Han. (2017). The effects of types of cognitive risk perception of Tuberculosis on issue salience, information-seeking, and preventive behavioral intention: The mediating role of worry. The Korean Journal of Advertising and Public Relations, 19(4), 64-107. DOI : 10.16914/kjapr.2017.19.4.64
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J. W. Park, H. R. Park & J. Y. Kim. (2006). The effects of the environmental involvement and the environmental, message appeal type on the advertising effect: Focused on the gender characteristics. The Korean Journal of Advertising, 17(5), 215-226.
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K. M. Kim, Y. W. Ha & H. K. Ahn. (2012). The influence of consumers' environmental concern and type of water saving advertising on the attitude toward the Ad and behavioral intention. The Korean Journal of Advertising, 23(8), 113-128.
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H. J. Sun. (2018). A study on the communication effect of the suicide prevention campaign message: Focusing on message characteristics and individual difference. Journal of the Korea Contents Asoociation, 18(3), 183-195. DOI : /10.5392/JKCA.2018.18.03.183
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Korea Centers for Disease Control and Prevention. (2018). 2018-2020 Tuberculosis management plan. [Online]. http://tbzero.cdc.go.kr/tbzero/board/boardView.do
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H. I. Kim & Y. W. Kim. (2018). The effects of controlling language and message orientation on pro-environmental behavioral intentions in environmental communication: Focusing on the moderation effects of issue involvement and the mediation effects of psychological reactance. Advertising Research, (116), 138-179. DOI : 10.16914/ar.2018.116.138
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J. Y. Kim & H. R. Park. (2002). The communication effects of no-smoking message intensity and direction. The Korean Journal of Advertising, 13(5), 29-44.
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K. Greene & L. S. Brinn. (2003). Messages influencing college women's tanning bed use: Statistical versus narrative evidence format and a self-assessment to increase perceived susceptibility. Journal of Health Communication, 8(5), 443-461.
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G. O. Lee, J. W. Park & M. I. Choi. (2014). The effects of self-construal and message orientation on value advocacy advertising. Korean Management Science Review, 31(4), 15-28. DOI : 10.7737/KMSR.2014.31.4.015
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J. H. Kim & J. S. Shin. (2004). The effect of message framing and perceived consequences on environmental behavior. The Korean Journal of Consumer and Advertising Psychology, 5(2), 65-86.
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V. Adelsward & L. Sachs. (1996). The meaning of 6.8: Numeracy and normality in health information talks. Social Science Medicine, 8, 1179-1187.
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L. J. Hinyard & M. W. Kreuter. (2007). Using narrative communication as a tool for health behavior change: A conceptual, theoretical, and empirical overview. Health Education & Behavior, 34, 777-792.
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