• Journal of Korea Multimedia Society
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• v.10 no.2
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• pp.246-259
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• 2007

The animation industry, which accelerates the overall development of the Digital contents industry, is a high value-added industry that produces synergy effects in cooperation with key industries such as IT. Effectively serving as a vital energy source for the Korean economy through its positive effects, such as employment creation. In particular, there is the real prospect that the Korean animation industry will gain ground in overseas markets and thus occupy them ahead of others, by advancing overseas in uni son with the hypersonic network industry. In this regard, this study aims to suggest some concrete ways in which to Korean animation companies can enhance their competitiveness. This is accomplished by positively verifying that some major representative methods of competitiveness enhancement, whose effectiveness has been proved in existing manufacturing and production systems. a re also excellently effective for the animation enterprise. In effect, the study has positively applied and carried out such research on Korean animation enterprises.

• Journal of the Korea Society of Computer and Information
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• v.24 no.11
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• pp.143-152
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• 2019

In this study, the author seeks to identify the status of the online job information service market and present strategic guidelines to maintain the market ecosystem based on it. The research method was carried out as a descriptive study to identify the online job information service market by utilizing various secondary data. Specifically, the market analysis identified the high potential growth rate of the job information service market and key issues. Industry trend analysis analyzed key service features, job seeker types and features, service use trends, promotion and marketing methods. Finally, through SWOT analysis of the market, strategic guidelines were proposed to lead the market ecosystem into a virtuous circle. In the first place, these findings will help us gain a comprehensive view of the market by identifying the status of the job information service market with a focus on the main issues. It may also provide companies in the industry with the necessary clues to their continued survival within the industry. Furthermore, the government and public organizations are expected to contribute to boosting the job information service market with the aim of creating and improving jobs.

• Journal of Korea Port Economic Association
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• v.25 no.3
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• pp.303-320
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• 2009

Korea has achieved a remarkable growth by pursuing externally-oriented growth policy since 1960s. That is, we imported raw materials and spare parts, manufactured them into products and exported them, which led to successful economic development. Therefore, our marine business has played an important roles as one of key industries. The development of marine business has contributed to efficient distribution and cost reduction in addition to production of added value and creation of employment creation, which improved external competitive power. In spite of economic importance of marine business, national perception on it is in general low and its developmental conditions are considerably poor. Therefore, this study aims to speculate the effect of Port-related business on regional economy using regional input-output tables.

• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.386-403
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• 2021

Preannouncing a new product to its target audiences has been more and more prevalent in a wealth of industries, particularly industries that attach great importance to the speed of entry. Grounded in market signaling theory, the current research advances a theoretical model that takes full cognizance of the relation between preannounced information about an upcoming product and individual customers' behavioral intentions as well as significant moderating effects of prior product knowledge and new product innovativeness. In response, a web-based survey is conducted for data collection and the structural equation model is utilized for data analysis. Results of this study demonstrate that preannounced new product information attributes (i.e., quantity, clarity) may positively influence consumers' attitudes, in turn, lead to a favorable purchase intention. Moreover, the moderating effects of product knowledge and product innovativeness are also confirmed. Specifically, product knowledge moderates the quantity-attitude relation positively and moderates the clarity-attitude relation negatively, whereas product innovativeness does opposite. Both implications and limitations are also described.

• Journal of Digital Convergence
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• v.19 no.12
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• pp.115-124
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• 2021

The purpose of this study was to investigate the relationship between the characteristics of beauty information in the SNS environment and consumer attitudes and loyalty of high school students. The subjects of this study were high school students residing in Gwangju, and a total of 375 copies were used for the final analysis. The collected data were analyzed using SPSS V.21.0 program. Summarizing the study results, interactivity and usefulness were key factors in the relationship between beauty information characteristics and high school students' attitude and loyalty in the SNS environment, and information provision, playfulness, and vitality were derived as major factors. Based on the above result rule, it is expected that it will be used as a data for presenting the direction for collecting the correct information in the SNS use of teenage consumers and establishing marketing strategies for beauty companies.

• Journal of the Korea Convergence Society
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• v.12 no.7
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• pp.153-158
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• 2021

The objective of this research was to examine how cultural values expressed in the contents of government and public institutions advertising, based on individualism-collectivism. This study investigated the extent to which government and public institutions print advertisements in Korea and U.S. Study 1 examined the extent to which government and public institutions print advertisements in Korea and U.S. use its intrinsic cultural values. Study 2 carried out experiment to study cultural differences in relative reaction of collectivistic and individualistic government and public institutions print advertising appeals in two countries. Findings of this study showed that cultural background plays role in the usage of government and public institutions print advertising messages and persuasive communication processes. Global marketers and advertisers realize the significance of the cultural similarities and differences that occur in diverse cultures.

• International Area Studies Review
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• v.13 no.3
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• pp.461-480
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• 2009

In proposing the concept of flow which focuses on experiencing the sites visited by Korean wave tourists as induced by drama or movies, this paper investigated role of involvement variables for Korean wave tourists in influencing flow construct of film sites. The involvement of Korean wave was found to operate as a mechanism by which challenge, skills, focused attention on site might be more organized or more actively experienced. This recognizes that there is clearly a need for making the FIT sites exposed much by any mix of various media. This study showed that challenges and skills influence enjoyment as output factor of flow film site visitors are assumed to participate the roles of film characters, experiencing the places and atmosphere. The degree of visitors' reflections in the film optimizes awareness of flow experiences on the site. Therefore, it is necessary to provide more detailed experiential program on the film sites with the wide variety of flow-related contents in the film.

• Journal of Convergence for Information Technology
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• v.8 no.6
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• pp.159-164
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• 2018

This paper deals with the comparative analysis the two surveys called term1, term2 by collecting 4-digit password data 1313 for 2006~2011 and 2519 for 2012~ 2017. Numbers lacking prudence were significantly reduced in the term2 survey and over time, the use of four digit PWs became increasingly prudent. There was a difference in the use of digit numbers between male and female. The top five types accounted over 60%, which imply that certain types of preferences are present. It was the outcome of this paper that we can indirectly deduce these facts. Studies such as reuse of four digit PWs in user's convenience will need to be supplemented in the near future.

• The Journal of the Korea Contents Association
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• v.19 no.2
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• pp.548-557
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• 2019

With the increase of single households and more women entering society, changes to lifestyle, a demand for convenience, and the recent trend for homemade meals, the market for HMR(Home Meal Replacements) is rapidly growing. This study reviewed the repurchase intentions of consumers for RTP(Ready-to-Prepare) HMR products, namely meal kits, and the moderating effect. The study found that i) ease of use increases with higher self-efficacy; ii) ease of use decreases with higher personal innovativeness, but usefulness and repurchase intentions increased; iii) repurchase intentions increase with higher social influence; iv) trust decreases with higher convenience, but repurchase intentions increased; v) trust and repurchase intentions increase with higher economic efficiency; and vi) price sensitivity has a moderating effect between trust and repurchase intentions. The outcomes of this study will not only provide a theoretical basis for a more detailed study of HMR, but is anticipated to be used as fundamental data for suggesting a direction for marketing strategies for product development and sales.

• Journal of Digital Convergence
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• v.17 no.3
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• pp.449-454
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• 2019

This study was designed to present the direction of Korean K-beauty by examining awareness, selection attributes, and satisfaction of the Chinese on Korean brand mask packs, which currently rank among the top 10 mask packs in China's beauty market. As a result, the perception of Korean Wave, especially entertainment / music preference, has a positive (+) effect on Korean mask pack choice attributes. Also, it was found that the influence of the Korean Wave greatly affected both satisfaction and repurchase intention. The increase of Chinese women's consumption and the appearance of the society due to the advancement of the society also affects the appearance. However, the safety and efficacy of the product has yet to be established. If the improvement of these technologies and the countermeasures of domestic cosmetics companies are provided, Korea's K-Beauty industry will be more active in the domestic and overseas markets.