• The Journal of Society for e-Business Studies
• /
• v.18 no.3
• /
• pp.177-193
• /
• 2013

The study investigated how did Credu pioneer Korean e-Learning market and reinforce their core competencies and how did they promote business diversification analyzing type of learning motives and examining Credu real cases. Under the fierce competition in the current e-Learning market, Credu has maintained their core competencies and strengthened an active communication channels with customers with focusing on investment to core businesses. Credu has introduced more adventurous and challenging products and services with creating a new model for the types of learning motives. This study could introduce the new perspective about the type of learning motives in e-Learning area. Also, the case study of successful e-Learning company, Credu, could contribute to make more spread e-Learning market techniques in this field in practice.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.22 no.8
• /
• pp.1061-1067
• /
• 2018

In the $4^{th}$ industrial revolution of the latest, the development of the technique in the software field decides the success or failure of a country. With the trend of it, each country makes a countless effort on the education of software. This study reconstructed a questionnaire of the type of personality and conducted a research applied to learners with the help of professionals. I observed the attitude of learners during the programming class and the influence of it on the learning ability of self-oriented learning and learning motivation. As a result of it, there came up with a significant difference (at the side of self-oriented studying and the motivation of studying) depending on the type of personality of learners. Therefore, we can look forward to increasing the effects of self-oriented learning and self motivation by applying to the merits of each type of personality.

• Knowledge Management Research
• /
• v.23 no.3
• /
• pp.259-284
• /
• 2022

In order to help the understanding of web novel users, this study was intended to quantitatively verify the user's behavioral types according to the characteristics of web novels. For this purpose, the direction of the study proceeded as follows. First, the motives of web novel users were investigated by referring to the motives of other digital content users. In addition, specific behavioral types of users were also collected. As a result, the motivation for using web novels was found to be 'interpersonal relationships and information acquisition with others', 'leisure activities', and 'escape from reality/relieve tension'. After that, the groups were classified as to whether there was a difference between groups according to the motives of use. As a result, the 'hobbies' type, a group with a particularly high motivation for using leisure activities, the 'stress relief' type, a group with very high escapism and tension relief characteristics, and a group with high interpersonal relationships and information acquisition with others The 'communication' type was classified as a 'multipurpose' type with high overall motivation characteristics. Then, in order to find out the specific characteristics between the types, personas were constructed based on the different behavior type data. Through this, the theoretical contribution of this study is meaningful in that it revealed the motives of web novel users. As a practical contribution, the persona was formed by combining the users' motives and behavioral patterns and visualized to be close to the actual representative users. These results are expected to help improve the web novel service by providing useful indicators for actual writers, platform managers, and users.

• International Area Studies Review
• /
• v.14 no.3
• /
• pp.290-311
• /
• 2010

This study aimed at exploring the primary motivations in the behavior of MNCs' setting up R&D Labs in China, four main subjective motivations were founded. R&D Labs consisted of the following four types: local market support Labs, local technology support Labs, global technology center, and internationally interdependent Labs.he choices of the R&D Lab type features are different because of the various R&D investment motivations. Provided that MNCs' investment motivations in China are in order to obtain Chinese markets and customers, local market support Labs are supposed to be chosen so as to support Chinese markets; provided that investment motivations are in order to gain talents and science and technology resources, global technology centers are supposed to be used to achieve the highest synergy result; provided that investment motivations win an absolute competitive advantage in China, local market support Labs are extremely necessary in preoccupying markets; last but not the least, provided that investment motivations are environmental owing to their instability, local technology support Labs are a good choice for their relatively low R&D expenses.

• The Journal of the Korea Contents Association
• /
• v.13 no.2
• /
• pp.400-411
• /
• 2013

OCB(organizational citizenship behavior) is a employee behavior that goes above and beyond the call of duty, that is discretionary and not explicitly recognized by the employing organization's formal reward system, and that contributes to organizational effectiveness. In a word, OCB has great potential as a organizational slack. As such, researchers have been showing great interest in the antecedents of OCB, and as a result, now we can meet so many antecedents of OCB from individual level variables to group or organizational level variables that are said to be important in explaining OCB. Additionally each of these variables is known to have its own sound logic and statistically significant effect on OCB. However the results of these studies are so fragmented that researchers have a great difficulty in drawing some meaningful or coherent conclusions. In this context, we try to applicate Q-methodology to find more coherent way of explaining the motives of OCB, and briefly speaking, we find four types of the motives of OCB, that is norm-based, instrumentality-based, trait-based, and avoidance-based type. Among these the last avoidance-based type is especially interesting, because we can't find any remarks on this type in the previous studies. The paper ends with suggestions for future research directions. We expect that these suggestions could be a foundation on which more developed and coherent OCB theories stand. We don't see this approach supplanting earlier efforts; rather we believe this can offer more detailed explanation in addition to those provided by other approaches.

• Journal of Korean Elementary Science Education
• /
• v.40 no.2
• /
• pp.127-144
• /
• 2021

The purpose of this research was to conduct grounded-theory-based explorations on the types of motivation that make pre-service elementary school teachers learn science and on their type-based science-learning processes. One hundred thirty-two pre-service elementary school teachers' motivation types were analyzed, and amongst them, 12 were selected as the subjects to observe their science-learning processes to which grounded theory applied. As a result of analyzing their science-learning motivation types, it was found that the majority belonged to the type "accurators", followed in descending order by the types "directors", "explorers", and "coordinators". Coding various phenomena that appeared in their science-learning processes made it possible to derive 30 categories from them according to the grounded-theory paradigm model elements. Based on such categories derived, analysis could be made on their science-learning process flows by motivation types, according to the grounded-theory paradigm model. For example, the "accurators" were attending science lectures or reading science books to learn science knowledge and how to teach it, from a sense of obligation they took for granted as elementary school teachers. Although their experiences of science-learning processes could not be from pure intentions, due to the teacher certification examination, curriculum, or other environmental factors, they were found to have new perspectives on science with their individual efforts and participations.

• The Journal of the Korea Contents Association
• /
• v.14 no.10
• /
• pp.403-415
• /
• 2014

This study explored three types of educational participatory motivations among 196 adult social work students at one of Cyber University in Seoul, Korea. and examined the relationship of educational participatory motivations and educational satisfaction, aiming to provide suggestions for increasing adult social work students' educational satisfaction. Results revealed that students had goal-oriented motivation the most, followed by learning-oriented motivation and activity-oriented motivation. Results showed that age and three types of educational participatory motivations, in order of goal-oriented, learning-oriented, and activity-oriented motivations, influenced educational satisfaction. In conclusion, this study suggested that cyber universities should improve educational environments including educational curriculum, in order to meet adult social work students' goal-oriented motivation, and provide methods to satisfy adult social work students' activity-oriented motivation, reflecting their altruism. In addition, young social work students' educational participatory motivations should be explored to increase their educational satisfaction.

• Journal of dental hygiene science
• /
• v.5 no.4
• /
• pp.185-189
• /
• 2005

This research is about influence on academic motivation and satisfaction of college life by Dong-A-Ry activity in students on department of dental hygiene. The results of the study were as follows: 1. The relationship between academic motivation and Dong-A-Ry activity was found to a positive relationship with ${\alpha}$ <0.05 in analysis of variance, which shows that correlation between variables are significantly high. 2. The relationship between satisfaction of college life and Dong-A-Ry activity was found to a positive relationship with ${\alpha}$ < 0.05 in analysis of variance, which shows that correlation between variables are significantly high. 3. This research suggests that students obtain the experience of group activity which is difficult to approach by regular curricular activity. As a result, to improve the highly motivated study and the better satisfaction in college life, Dong-A-Ry activities are needed. And Dong-A-Ry activity can be efficiently facilitated by active participants, efficient program development, facilitator's leadership and so on.

• Journal of Korean language education
• /
• v.28 no.4
• /
• pp.367-402
• /
• 2017

The current study seeks to understand the multi-faceted desires of language learners through the theoretical lens of imagined communities (Norton, 2001). Particularly, the study focuses on the learners of Korean language-one of the less commonly taught languages in the U.S. that has received relatively less attention in previous literature on second language motivation. The study analyzed and compared the narratives told by eleven Korean language learners in a post-secondary language program, and identified four types of imagined communities: Communities of K-pop Culture, Communities of Professionals, Communities of Korean Family and Relatives, and Communities of ethnic Koreans. The study found that these imagined communities were not restricted to a specific region or an ethnic group but encompassed various populations connected through the use of Korean language. The study also found variability within what has been readily labelled as heritage motivation (or motivation related to heritage), as well as striking differences between heritage language learners and non-heritage language learners in terms of their scope of imagination.

• Journal of the Korea Convergence Society
• /
• v.12 no.2
• /
• pp.103-112
• /
• 2021

The purpose of this study was to identify motivation factors of marathon crew members using Q methodology. Four distinct factors were emerged throughout the analysis: the first factor is 'the major event participation preference' who is seeking mega or big marathon events to enjoy festival atmosphere. The second factor is 'special meaningful event participation preference' who prefers to participate marathon events to help disabled people or childeren. The third factor is 'the tourism type marathon event participation preference' who is seeking to participate marathon event with tourism. The last factor is 'the preference type for record breaking ' who is seeing the place is accessability, a good season and running course to break personal record.