• The Journal of Society for e-Business Studies
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• v.27 no.2
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• pp.79-103
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• 2022

COVID-19 is forcing people to minimize face-to-face networking activities between members of society, and they are increasing their use of online platforms. In particular, interest in the metaverse, a virtual community with enhanced realism, is growing. Specifically, this study suggests a mechanism to improve the intention to continuous use of metaverse users by using the self-determination theory, and confirms that trust between metaverse members moderates the relationship between self-determination and intrinsic motivation. We obtained 353 samples through a questionnaire targeting those who have used metaverse and verified the hypothesis through structural equation modeling. As a result of the analysis, individual self-determination of the metaverse formed intrinsic motivation such as identification and enjoyment, which affected the intention to continue use, and the trust of metaverse members partially moderated the relationship between self-determination and motivation. The result contributes to the sustainability of the metaverse platform by suggesting an approach to users and the environment to improve the intention of continuous use of metaverse.

• Journal of the Economic Geographical Society of Korea
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• v.4 no.2
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• pp.79-96
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• 2001

This paper introduces a new type of industrial cluster developed at the CBD of Seoul. Conventionally, clusters are said to be consisted of hi-tech, often If activities, manufacturing industries or artisan craft industries with increasing vertical integration and performance usually supported by venture capitals and favorable business infrastructure, not to mention governments', be it central or local, incentive plans. The study area, Cheonggyechon region has long been a traditional CBD frame of Seoul, Korea, being troubled by deterioration, traffic jams, and environmental degradation as most inner cities experience. Recently. this region has transformed to the most dynamic and productive area not by IT industries but by apparel and fashion activities. The study of the developmental trajectory and key characteristics for this kind of industrial cluster can give us insight both for the transition of inner city and for the cluster theory. This Paper firstly briefly Profiles the growth of the Cheonggyechon region over the past decade. It then shows the current spatial and business structure of the new industrial cluster, focusing on the fact that transactions costs are reduced, the creation and flow of information improves. and the local institutions are prone to be most responsive to the new cluster's specialized needs. The third section presents the key components of the customized production-distribution-shopping cluster development process, emphasizing the localized networking. social capital, spontaneous institutionalization of associational economic climate, and cultural economy based on place-specific inertia. The paper concludes with some comments about the prospects and perils of the new industrial cluster of Seoul.

• Journal of Digital Convergence
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• v.14 no.9
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• pp.159-170
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• 2016

In this study, the authors examine the ways in which social media ultimately affects the attachment of individuals to their favorite brands. Through an analysis of data using multiple linear regression, this study finds that SNS (social networking site) users that post status updates for a wide audience have no bearing on the individual's use of socialization agents. Those who consume social news passively are, however, likely to depend on socialization agents for determining their final purchase decisions. Socialization agents, both personal and non-personal, also play a role in the formation of brand attachment among individuals who depend on these social sources. Based on these results, marketers are encouraged to establish an online footprint of a social nature to formulate brand awareness and to provide a means for users of social media to improve their brand attachments to their favored brands. As this research was conducted exclusively in the predominantly collective culture of South Korea, further studies could attempt to analyze social networking use and socialization agent use via a cross-culture study, particularly one including an individualistic culture.

• Information Systems Review
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• v.5 no.2
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• pp.241-256
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• 2003

This empirical study is to explain critical success factors for building effective regional IT cluster from the literature reviews which have some limitations, and is to suggest new key factors from the views of Regional Innovation System and Sectoral Systems of Innovation. For building successful cluster, the new key factors not only stress on regional networks, the spill-over of tacit knowledge through learning by interacting, institutions which contain regional custom, norms, established practices, culture, and characteristics from the Regional Innovation System, but also emphasize on heterogeneous agents who are interacting by each others from Sectoral Systems of Innovation. From these factors we suggest some strategies for building effective "Daegu IT Cluster" as following; making characterized IT brands which are selected and concentrated based on regional and IT sectoral characteristics, strengthening learning competence of tacit knowledge built in multiple heterogeneous agents network, establishing strong agent networks which are composed of universities, companies, institutes and government, and sharing the institution of mind-opening culture in order to correspond with environmental changes and link to other industrial clusters. By putting above strategies in force, the compatabilities of Daegu region are reinforced. Tacit knowledges spill over and the regional innovation competence are accumulated. Also IT cluster plays core role of employment in Daegu for long term. Especially, "Daegu IT Cluster" changes city's image from medium and small manufacturing city to new industrial city based on high technologies.

• Journal of the Economic Geographical Society of Korea
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• v.26 no.3
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• pp.238-255
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• 2023

In this study, we derived the characteristic factors of the cluster as measurable variables, and attempted to clarify the characteristics of the apparel sewing areas in Changsin-dong, Doksan-dong, and Jangwi-dong. Based on these results, a comparative analysis was conducted to see how the demand for the government's support policy differs for each agglomeration area. Materials were collected through face-to-face questionnaires targeting tenant companies in the three regions. As a result of the analysis, Changsin-dong was identified as an "innovative growth type," Doksan-dong as a "networking type," and Jangwi-dong as a "specialized localization type." As a result of the research on policy demands, the policy demands of the three agglomerations appeared different, but Changsin-dong preferred capacity building, Doksan-dong preferred information provision, and Jangwi-dong favored policy means of benefit. It was confirmed that even among clusters of the same apparel sewing industry, the formation process and characteristics are different, and as a result, the demand for policy instruments is also different. Policy recommendations include understanding the characteristics and policy demands of each agglomeration area through periodic fact-finding surveys, and recommending the establishment and implementation of differentiated support policies that match the characteristics of each agglomeration area.

• Journal of the Economic Geographical Society of Korea
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• v.8 no.1
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• pp.107-130
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• 2005

The purpose of this study were to examine the spatial distribution and locational characteristics of the Internet movie industry, to seize the value chains of the Internet movie industry and distribution structure of the internet movies, and to analyze the vertical-horizontal linkages of the Internet movie firms and their spatial clustering. Recently, the Internet movie industry has developed rapidly due to the development of techniques related to movie contents, the broadband Internet and a wide expansion of the high speed communication network and the increase of demands on movie contents. It has been found that 74$\%$ of the Internet movie industry was concentrated in Seoul. Especially this industry was quite agglomerated in several dongs of Gangnam-gu such as Yoeksam, Nonhyeon, Daechi and Samseung. The proximity of the same or similar business firms was the primary locational factors that influenced on the Internet movie industry, followed by other factors such as convenience of transportation, the reputation of the place, and proximity of technically supporting firms. The Internet movie industry had the valve chain composed of 'contents suppliers $\rightarrow$ contents distributors $\rightarrow$ service providers', However, there were also a complex network of the VOD copyright owner, VOD syndicator, and service providers in each category of the value chain. This research clearly revealed that the localized clustering has been formed with the movie contents providers, technically supporting firms, client firms, and cooperative-affiliated business firms related to the Internet movie industry, Additionally, a very intimate network has been established within the clustering, inducing the enlargement of the market and decrease of costs, the co-sharing of tacit knowledge, and the synergy effect.

• Journal of the Institute of Electronics and Information Engineers
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• v.54 no.1
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• pp.55-69
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• 2017

Recently, the IoT (Internet of Things) environment is being developed rapidly through network which is linked to intellectual objects. Through the IoT, it is possible for human to intercommunicate with objects and objects to objects. Also, the IoT provides artificial intelligent service mixed with knowledge of situational awareness. One of the industries based on the IoT is a car industry. Nowadays, a self-driving vehicle which is not only fuel-efficient, smooth for traffic, but also puts top priority on eventual safety for humans became the most important conversation topic. Since several years ago, a research on the recognition of the surrounding environment for self-driving vehicles using sensors, lidar, camera, and radar techniques has been progressed actively. Currently, based on the WAVE (Wireless Access in Vehicular Environment), the research is being boosted by forming networking between vehicles, vehicle and infrastructures. In this paper, a research on the recognition of a traffic signs on highway was processed as a part of the awareness of the surrounding environment for self-driving vehicles. Through the traffic signs which have features of fixed standard and installation location, we provided a learning theory and a corresponding results of experiment about the way that a vehicle is aware of traffic signs and additional informations on it.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.21 no.1
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• pp.193-209
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• 2010

It is library service innovation that leading change as cultural leader in advance of original technology of knowledge information, sharing and forming a new system, creating a new knowledge in feedback relationship, and constructing a specified unique library in active interaction. The purpose of this study is to provide public library a new vision based on pubic library 2.0 service model through library service innovation in digital knowledge information age. This study aims to improvement community knowledge information system of conceptual design based on public library 2.0. It is summarized as follows: First, library 2.0 service model is proposed with library 2.0 definition, principle and essential factor through literal and e-journal search. Second, application case is searched centering around library 2.0 cooperating technology of blogs, wiki, instant messaging, podcast, social networking, flickr. Third, public library new vision is proposed by definition and principle of public library 2.0. This study is conceptual design for next generation public library and is needed follow research for system implementation and test.

• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.29-37
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• 2016

With the emergence of SNS, TV, newspapers and radio, which are one-way communication media, have become less important. Therefore social networking enables social networking beyond the constraints of time and space, and communication and emotional communication required for social relations have emerged as a factor in the importance of social media. Social media, which is based on rapid connectivity and scalability, is an medium of expression that is advantageous for companies and consumers to communicate more easily than traditional advertising media. Advertising can form a consensus that consumers and companies can create an atmosphere of friendly conversation because of the social media that has the efficiency of communication. This study compares two ads. One is the advertisement of 'Bear and Hare', an animation of John Lewis department store in the UK, where a new form of advertising marketing strategy is fused with emotional storytelling and social media. The second is an advertisement of LG, 'I love you LG' to be. Social media should be remembered as a warm and loving company in the heart of customers through open communication with customers, rather than companies that pursue merit profits by using social media ads as a medium of emotional transmission to consumers. It is a study on useful advertising strategy that can pursue the sales of the company at the same time.

• Archives of design research
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• v.15 no.1
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• pp.349-358
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• 2002

CIP, or Corporate Identity Program is a program to standardize, conforming to a set of regulations, various visual media which form a corporate environment based on the concepts drawn from the corporate strategies in order to actively create a planned but ideal corporate image. However, both the recent corporate renovation and the emergence of a new type of corporations prompted by a rapid change in an corporate environment caused the existing corporate concepts to be adapted to such a change. Particularly various visual media related to a corporate image are getting digitalized, and the emergence of a new and varied type of visual media give rise to a new pattern of the identity design accommodating such changes. It may be improper and insufficient for the existing CIP to be applied on the franchising business which is considered most suitable for the new corporate environment. Business firm's office work has long been operated in an computing environment where the computer does all the work, and an individual home as well as small business began widely using the computer. It may therefore be necessary that the corporate identity design for the franchising business should include not only the use of visual media but new, ultramodern information media as well, departing from the CIP heavily centered on the usual print media. This study, for this reason, separates the identity design for the franchising business from the existing CIP to call it FIP, or Franchise Identity Program, and discusses its concept and details.