• The Journal of the Korea Contents Association
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• v.6 no.6
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• pp.125-135
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• 2006

A study of advertising semiotics is very important area based on the whole area of Film Industry and the study of semiotics has been continuously studied in the TV advertising field. If we only insist on the existing research area and expression techniques without considering new expression techniques resulted in consuming class and technological development, the scientific approach and analysis of advertising semiotics should be confronted by the limitation. so the purpose of this thesis is to analyze semicomical approaching method and analysis in TV advertising field through the meaning of advertisement and the technique of TV advertisements and show the necessity of study and production for the effective approach in both sides of commerce and art.

• School Mathematics
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• v.19 no.1
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• pp.189-208
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• 2017

The purpose of this study is to capture and explain the roles that signs and attention play in the fraction learning process, through a previous study that employs Deleuze's perspective on sign and the role of attention. From this case study of elementary school students, we found that signs are a prerequisite for learning and that learning takes place as different forms of attention shifts. The various types of semiotic resources used by teachers and students have been found to play an important role in coordinating collective attention between teachers and students.

• Cartoon and Animation Studies
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• s.48
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• pp.23-44
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• 2017

This study explored aspect and intermedial characteristics at the beginning of the abstract animation and the semiotic meaning of abstract animation. Abstract animation was formed by arbangaridist, and there was an abstract painting on its foundations. The abstract painting belong to 'symbol sign' and do not represent specific objects. The abstract animation loses its object and we knew that the abstract animation itself to be object. Abstract animation is a category of ' media combination ' that combines abstract painting and music with intermediality. Abstract animation began based on abstract paintings, but was combined with music and time, and evolved into new media. The abstract animation was started by avant-gardists such as Walter Ruttman, Viking Eggeling and Hans Richter. They set aside their own time of abstract animation based on music. Oskar Fischinger was influenced by Walter Ruttman who completed abstract animation and went to America to continue his work. After Oskar Fischinger, John Whitney continued his genealogy using computer graphics. The abstract animation was faithful to the underlying meaning of the medium in the absence of the object for representation.

• Journal of Digital Convergence
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• v.18 no.3
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• pp.357-362
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• 2020

By analyzing abstract book cover design, this study aims to examine the applicability of the semiotic methodology of Roland Barthes and to conduct a preference survey of how people would accept it. The selected books for the study are and published in Openbooks publishing company to mark the 30^th anniversary of the opening. The research results are as follows. First, it was confirmed that Roland Barthes' semiotic approach is a suitable tool for identifying the symbolic phenomena of visual elements that constitute abstract book cover design. Second, people were well informed of what the abstract form of design conveys, but they showed personal differences in preference, making it difficult to achieve clear results. This study, together with the importance of the internal meaning that appears in the book cover design, gives graphic designers an indication that interaction between the communicator and the acceptor should be sought.

• The Journal of the Korea Contents Association
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• v.15 no.4
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• pp.65-74
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• 2015

This study is dealing with sound of Hitchcock's movie <The Man Who Knew Too Much (1956)> from Peirce's semiotic perspective. This paper examined Peirce's theory prior to semiotic discussion, and analyzed the three elements of sound(speech, noise, music) depending on the type of sign that he presented. Music is possible to express emotions as an index through intervals. The instrument sound under firstness works as the element of narrative and it may be a dynamic object, transferred to the dicisign of secondness. Also, a word in speech is possible to represent an object allusively through an icon in the film. Noise and music as an index are serving to increase the tension of film. Meanwhile, two different genres of music on the juxtaposition are in charge of narrative function as a dicisign. Thus, Hitchcock's sound has various semiotic qualities of signification depending on the context.

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.714-720
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• 2006

본 연구에서는 자동차 TV광고에서 나타나는 섹슈얼리티의 의미화를 영상기호학적 시각에서 연구하는데 그 목표가 있다. 이를 위해서 페미니즘적 비평을 소개하고, '아네트 쿤(Annette Kuhn)'이 제시한 섹슈얼리티 표현의 구조를 파악하였다. 연구는 국내 자동차TV광고 자료 188편을 대상으로 하였다. 이 중 아네트 쿤의 섹슈얼리티 구조적 특징을 가지고 있는 45편의 광고를 선정하였고, 분석한 결과는 각 구조별로 체계적으로 제시하였다. TV광고의 섹슈얼리티 영상기호 분석이 갖는 의미는 다음과 같이 정리될 수 있다. 대중의 시선을 확보하기 위해 성적표현의 비중이 점차 높아지고 있는 상황에서 다분히 주관적 일수 있는 섹슈얼리티를 기호학에 근거를 두고 설명한 아네트 쿤의 연구로 구조화하여 분석함으로써 어느 정도 객관적으로 구체화 할 수 있었다. 또한, 섹슈얼리티와 자동차가 갖는 독특한 관계를 이해한다면 자동차디자인의 기획 단계에서 컨셉 설정에 따른 구체적인 자료로 활용할 수 있을 것이다. 마지막으로 섹슈얼리티 영상기호의 분석은 TV광고의 제작뿐만 아니라 섹슈얼리티를 표현하고자 하는 다른 여러 영상 제작 과정에 있어서도 실제적인 도움을 줄 수 있겠다.

• Journal of Korea Game Society
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• v.11 no.1
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• pp.25-35
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• 2011

This study finds out the types and meanings of the cartoon style in digital game. First, this study suggests two types, visual sign and aural sign. The cartoon style of visual sign signify denotative means, that helps user's instant gaming experience. Meanwhile the cartoon style of aural sign strengthens user's identity and immersion. Also it delivers background story of the game. These significations implies the semiological meanings of the cartoon style in digital game, and this study comprehensively handles aspects of the user experience in gaming world, too.

• Journal of the Korean Institute of Landscape Architecture
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• v.40 no.3
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• pp.32-41
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• 2012

This study is performed to light up the semiotic system of streetscape in the harbor on the basic concept of all cultural phenomena that could be described as a Semiotic System. The semiotic approach to landscape analysis was used for understanding landscape characteristics owing to implication of psychological process. Streets of the study were located at Ganguri and Opori on Gang-Gu Harbor and the signboard semiotics of streets were divided into 17 meanings according to the business category. The analysis of this category was applicable on semiotic meaning. The research results are as follows: First, the main part of the business category was food. 56.3% of Ganguri and 61.8% of Opori had the name of food businesses. Second, the semiotic characteristics of Gang-Gu harbor streets mainly mean place name or friendly name. The food business could be related to the principal products of this district which are called Young-Duk Great Crab. Also, the place name could be from symbolic meaning of the crab and the friendly name could be connected with increasing the sales. Finally, the semiotic approach to landscape does not fully cover the streetscape but could be useful for understanding a skeleton of harbor streetscape.

• Journal of Korea Multimedia Society
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• v.9 no.9
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• pp.1196-1207
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• 2006

In this paper, study on organization factors and algorithm of semiotics in Animation text within Roland Gerard Barthes's Structurism semiotics theory. It is possible through this approach that we can analyse the effective mechanism which delivers messages(or text) of animation, instead of plain analysis of classical semiotics. and then It will be able to keep watch on the blind viewpoint of the pure aesthetics which does not consider a social duty. In the expression of single sentence by the view of Barthes's semiotics theory, the text of animation is 'one sign has duplex role'. when it is explained another, the animation of mass media is special processing that makes conception and significance. in other words, the order of domination likely natural rule assimilate mass people to itself by the animation of mass media

• Journal of Digital Convergence
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• v.13 no.11
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• pp.1-6
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• 2015

This study is based on semiotic analysis with a focus on film 'Veteran'. The film is to the reproduced movie in the sign for social problems facing our society. The purpose of this study is to interpreted the implication is that referents and presents of the film to be directed by semiotic. The methodology is the study that the Saussure's semiology as a signifier and signified, and Peirce's semiotic as iconic, index, symbols in contemporary scholars. The Semiotics is analyzed on the basis myth and ideology of Barth. The film director thinks the 'veteran' was replaced by the implications of the role of the actor as a signifier that is the out referent of our society. Thus, the film was sublimated into more than the real as myth in our society desires. So, our society is to implement the right ideas as ideologies process. that is, rewarding the good and punishing the evil, and eventually implement justice society. The implications of this study is going to create a society that is not for specific groups tycoon, is for mutual dependence like the interpretation of the song of the film veteran.