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http://dx.doi.org/10.14400/JDC.2020.18.3.357

Analysis on the book cover design using Roland Barthes' Semiotics  

Lee, Eunyoung (Dept. of Design Management, Hongik University, International Design School for Advanced Studies)
Kim, Boyeun (Digital Media Design, Hongik University, International Design School for Advanced Studies)
Publication Information
Journal of Digital Convergence / v.18, no.3, 2020 , pp. 357-362 More about this Journal
Abstract
By analyzing abstract book cover design, this study aims to examine the applicability of the semiotic methodology of Roland Barthes and to conduct a preference survey of how people would accept it. The selected books for the study are and published in Openbooks publishing company to mark the 30th anniversary of the opening. The research results are as follows. First, it was confirmed that Roland Barthes' semiotic approach is a suitable tool for identifying the symbolic phenomena of visual elements that constitute abstract book cover design. Second, people were well informed of what the abstract form of design conveys, but they showed personal differences in preference, making it difficult to achieve clear results. This study, together with the importance of the internal meaning that appears in the book cover design, gives graphic designers an indication that interaction between the communicator and the acceptor should be sought.
Keywords
Abstract; Book cover; Design; Semiotics; Roland Barthes;
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