• International Commerce and Information Review
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• v.15 no.3
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• pp.431-451
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• 2013

The aim of this study is to thoroughly review prior literature related to electronic bill of lading and investigate the current state of electronification of operational processes of both major international and domestic shipping lines. In addition, this study examines the meaning of Electronic Bill of Lading; the perception on Electronic Bill of Lading; and the impediment to Electronic Bill of Lading in the perspective of shipping lines. As a result, following obstacles deter further development of e-B/L: negative attitude on the utilization of e-B/L; the matter of trust on the utilization of e-B/L; and technical issues in relation to the use of e-B/L.

• International Commerce and Information Review
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• v.15 no.3
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• pp.387-409
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• 2013

Since 1990s, more and more enterprises outsource the logistics to reduce the cost and improve core competence, which bring the prosperity of 3PL, industry in China. However, some data shows that the service quality of 3PL is not good enough, there is only a few companies that can provide systematic service, and the satisfaction of the customer is very low. Besides, many enterprises choose 3PL service provider mainly based on the price. Although there are many papers on the logistics service quality, they mainly research on single part, Studies on the relation between the service quality and the partnerships of outsourcing are scarce. Therefore, this study tries to research the service quality, partnership and the relationship between them in China's 3PL industry systematically. On the foundation of the service quality and partnership theories by former researchers, taking present situation of China's 3PL industry into consideration, this paper constructs service quality and the partnership evaluation system and develops LSQ-PP model to examine the relation between the service quality and partnership. and then use the Structural Equation Model (SEM) to analysis the full sample of collected questionnaires. Finally, the thesis summarizes the conclusion and offers suggestions for practice and future research.

• Information Systems Review
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• v.13 no.3
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• pp.47-63
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• 2011

The rapid spread of the Smartphone usage among the public has brought great changes to the overall society. Aiming to gain their competitiveness with better Smartphone service quality, manufacturers are endeavoring to keep the pace with the popularization of mobile internet and social changes. Researches on the Smartphone service quality are actively undergoing in the academic circles as well. A great many of studies ranging from the past mobile services to the recent Smartphone services have thus far focused on proposing the systematic arrangement and the typology in terms of service quality, which in turn have provided the theoretical foundation and broaden the scope of comprehension. Besides technical aspects of the mobile and Smartphone services, the earlier studies in the behavioral domain, however, only took into considerations the positive aspect of users' satisfaction with the quality of services via new media devices like Smartphone. The rationale behind this mainly comes from the assumption that as the opposite definition of satisfaction is dissatisfaction, the services are not adopted if dissatisfied. However, it is not always true to conclude that service users are satisfied when the service is functionally fulfilled and dissatisfied otherwise. That is because there exist some cases that quality attributes provide satisfaction when achieved fully, but do not cause dissatisfaction when not fulfilled. And there also exist other cases that quality attributes are taken for granted when fulfilled but result in dissatisfaction when not fulfilled. To account this multi-dimensional feature of service quality attributes in relation with user satisfaction, this study took advantage of Kano model following the identification of a set of the Smartphone service quality attributes by investigating the previous studies. Categorizing of the service quality elements reflecting the customers' needs would perhaps help manage Smartphone service quality, enabling business managers to identify which quality attributes more emphasis to put on and what strategy to establish for the future.

• Journal of Intelligence and Information Systems
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• v.22 no.3
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• pp.91-111
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• 2016

It is crucial for the social media based marketing practices to perform sentiment analyze the unstructured data written by the potential consumers of their products and services. In particular, when it comes to the companies which are interested in global business, the companies must collect and analyze the data from the social media of multinational settings (e.g. Youtube, Instagram, etc.). In this case, since the texts are multilingual, they usually translate the sentences into a certain target language before conducting sentiment analysis. However, due to the lack of cultural differences and highly qualified data dictionary, translated sentences suffer from misunderstanding the true meaning. These result in decreasing the quality of sentiment analysis. Hence, this study aims to propose a method to perform a multilingual sentiment analysis, focusing on Korean-Chinese cases, while avoiding language translations. To show the feasibility of the idea proposed in this paper, we compare the performance of the proposed method with those of the legacy methods which adopt language translators. The results suggest that our method outperforms in terms of RMSE, and can be applied by the global business institutions.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.2
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• pp.113-120
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• 2016

Technology based would-be entrepreneurs have constantly increased as coming with increasing demands for technology based startup. However, technology based startup need to go through throne field in the preparation and launching process. This paper help technology based would be entrepreneurs recognizing and pivoting all potential fatal flaws covering entrepreneurs to BM with strategies by providing self check-up lists. This paper have developed all check list based upon the previous literature reviews about technology commercialization with carrying Focused Group Interview with mentor and investor involved in the early stage of venture growth. In particular, this paper have applied these tools over 104 participants(would-be entrepreneur and entrepreneurs in the early startup) attending in Hanbat Startup Item Validation Program and Startup Leading University program. This paper developed the mega categories of list as follows: Entrepreneurship, technology and patent, target customer and market, product, BM and strategy. It also developed 17 different concept of components and 58 specific sub-lists under maga list. The research results of paper will provide solid foundation of communication with participants about checking up their state of preparation for startup as applying to mentoring for would-be entrepreneurs and to entrepreneurship education.

• Information Systems Review
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• v.15 no.3
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• pp.111-128
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• 2013

Conventions play important roles as tools for effective marketing. It will be able to understand the changes of particular industry's market, develop a new market and potential clients, and get a chance such as strategic network constructing. To support effective viewing of visitors, conventions have introduced a variety of ubiquitous computing technologies. This study introduces a case of applying the Utility Tag-based convention service system at the Cosmetics & Beauty Expo, Osong Korea 2013. The Utility Tag-based convention service system is constructed total three systems: (1) NFC Tag Management System; allowing effective access and management of NFC tags in various locations and objects, (2) Information Provide System; allowing participating vendors to manage information they want to provide information to visitors, and (3) Utility Tags; providing a variety of service to visitors for effective viewing in exhibition/convention space. This study first explores literature review and applying case related to ubiquitous computing in this field and introduces Applying an Utility Tag-based convention service system. In addition, we analyze visitors' behaviors and association rules by take advantage of collected touch data, present various possible for applications of the Utility Tag-based convention service system.

• Archives of design research
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• v.19 no.1 s.63
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• pp.215-224
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• 2006

As the competition becomes more severe, the importance of brand confidence is coming to the front mainly because there has been a tendency of the customer for choosing a product or service in conjunction with the confidence. The concept of brand personality has formed as a result of various efforts for establishing a differentiated and confident brand image. The brand personality is regarded a useful mean for meeting objectives of a corporation for establishing a distinctive brand identity as well as customers for expressing their self-image. In line with the growing importance of the brand personality, researchers have attempted to measure it by various methods. However, most of researches were based on verbal and quantitative methods which take a long period of time and lots of efforts to analyze their results. Such methods also have limitations for visualizing the results. In this vein, this study aims to develop a new visible brand personality measurement system by utilizing the purpose-designed avatar. Major findings of the study are as follows: Firstly, the avatar can be an effective mean for visualizing the brand personality. As the avatar can visualize the personalities of human-beings through facial expressions, clothing, attitudes and movements, a specially designed avatar can express the brand personality. Secondly, types of the brand personality can be segregated into distinctive seven classes and such classes are used as guidelines for developing specially designed brand personality avatars. Thirdly, the purpose-designed brand personality avatar can be an effective mean for measuring the brand personality as a result of various tests for the validity. In condusion, avatar can be a more powerful tool than language for measuring the brand personality.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.3
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• pp.39-49
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• 2015

Thus this study looked into existing literature focusing on generalities, and after literature studies, hypothesis was set up to solve the problems in the study. According to literature examination, self employed consulting was found to be comprised of four areas: awareness, reliability, satisfaction, and utilization, while consulting could be divided into four customer perspectives: customer, financial, internal processing, and learning and growth. An empirical study was conducted to verify the causal relationship between these causes, and we describe the findings of the study on the business management performance pursuant to self employed business consulting as follows: In this study, we examine an overall business management performance measurement by adopting the four variables of self employed business consulting, and enhance the chance of success by having systematic access to business establishment. In conclusion, in order to increase the success rate of the small business start-up, it is important to choose such items that fit the founder's experience and the characteristics of the business zone, and a successful founding of a business will be accomplished only when sufficient funding is combined with successful running, therefore, most importantly, striking a balance between the factors should start with the founder as the center, and there must be professional business knowledge and technical assistance by the business start-up support agency.

• Journal of Broadcast Engineering
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• v.14 no.5
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• pp.573-588
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• 2009

In this paper, we propose a novel video quality degradation monitoring scheme titled VR-VQMS(Visual Rhythm based Video Quality Monitoring Scheme) over an IPTV service prone to packet losses during network transmission. Proposed scheme quantifies the amount of quality degradation due to packet losses, and can be classified into a RR(reduced-reference) based quality measurement scheme exploiting visual rhythm data of H.264-encoded video frames at a media server and reconstructed ones at an Set-top Box as feature information. Two scenarios, On-line and Off-line VR-VQMS, are proposed as the practical solutions. We define the NPSNR(Networked Peak-to-peak Signal-to-Noise Ratio) modified by the well-known PSNR as a new objective quality metric, and several additional objective and subjective metrics based on it to obtain the statistics on timing, duration, occurrence, and amount of quality degradation. Simulation results show that the proposed method closely approximates the results from 2D video frames and gives good estimation of subjective quality(i.e.,MOS(mean opinion score)) performed by 10 test observers. We expect that the proposed scheme can play a role as a practical solution to monitor the video quality experienced by individual customers in a commercial IPTV service, and be implemented as a small and light agent program running on a resource-limited set-top box.

• Proceedings of the Korea Water Resources Association Conference
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• 2006.05a
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• pp.194-199
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• 2006

쌍천유역의 강수량과 지하수위의 관계를 분석한 결과 융설효과를 확인하였고 갈수기에 지하수위가 현저히 저하됨을 확인하였다. 쌍천유역의 지하수위와 GOI의 상관관계를 분석한 결과 70일 이동평균값을 이용한 GOI가 가장 높은 상관관계를 보여주었다. 융설효과를 고려하기 위해서 먼저 유역의 DEM 자료를 이용하여 100m 간격으로 고도별 면적분포를 구하고 기온이 100m당 $0.5^{\circ}C$씩 감소하는 것을 고려하여 강수사상이 발생하면 $0^{\circ}C$ 이하가 되는 고도에서는 강설사상이 발생하는 것으로 가정하였다. 이 때 고도별 면적분포에서 구해지는 면적비를 고려하여 강수사상을 강우와 강설로 나누었다. 이후에 고도를 고려한 기온이 $0^{\circ}C$ 이상인 날에 그 고도의 설적이 모두 녹는 것으로 가정하였고 강우가 발생한 것으로 처리하였다. 유역평균 일최대침투량을 알아내기 위하여 강수량자료를 일정값 이상은 고정하여 수정된 강수량자료로 70일 이동평균값을 구하고 이 값들과 지하수위와의 상관관계를 분석해 본 결과 40mm가 일최대침투량으로 가정하였을 때 가장 높은 상관관계를 보여주었다. 쌍천유역의 경우 40mm가 한계침투량이다. 이렇게 수정된 강수자료를 이용하여 이동평균을 구하여 지하수위와의 상관관계를 구해본 결과 쌍천유역의 2003년부터 2005년까지 2개년 자료에 대해서 융설을 고려했을 때 상관관계가 더 높아짐을 알 수 있고 한계침투량을 고려했을 때도 상관관계가 더 높아짐을 알 수 있으며 융설효과와 한계침투량을 동시에 고려했을 경우에 가장 높은 상관관계를 얻을 수 있었다.$2.8g/cm^3$로 가정했을 때, 경상분지의 화강암류의 압력평균값이 약 $0.73{\sim}3.16kbar$의 범위를 가졌고, 경상분지내 백악기 화강암류의 정치 깊이는 $2.6{\sim}11.4km$범위를 가졌다. 이는 경상분지 화강암류에 대해 유추된 기존의 정성적인 생각과 일치한다는 것을 알 수 있었고, 각섬석의 $Al^T$함량을 이용한 여러 경험적, 실험적인 압력계가 많은 제한점이 있지만 경상분지의 백악기 불국사화강암류에는 정성적으로 유효함을 알 수 있었다. 우리는 최종적으로 경상분지내 백악기 화강암류는 천부관입 암체이고 노출된 화강암류가 천부지각이라는 것을 알 수 있었다. 것이 아니라 낙관적 예측을 수행하는 경향이 있음을 발견할 수 있었다.원밭, 화산회밭으로 6개 유형으로 분류할 경우 각각의 분포면적은 41.9%, 23.3%, 17.5%, 13.9%, 1.1. 2.2% 이었다. 도시화 및 도로확대 등 다양한 토지이용 및 지형개변으로 과거의 토양정보가 많이 변경되었다. 그래서, 앞으로는 인공위성자료 및 항공사진을 이용하여 빠르고 쉽게 활용할 수 있는 토양조사 방법개발과 기 구축된 토양도의 수정, 보완 작업이 필요한 절실히 요구되고 있는 현실이다.브로 출시에 따른 마케팅 및 고객관리와 관련된 시사점을 논의한다.는 교합면에서 2, 3, 4군이 1군에 비해 변연적합도가 높았으며 (p < 0.05), 인접면과 치은면에서는 군간 유의차를 보이지 않았다 이번 연구를 통하여 복합레진을 간헐적 광중합시킴으로써 변연적합도가 향상될 수 있음을 알 수 있었다.시장에 비해 주가가 비교적 안정적인