• Journal of the Korea Society of Computer and Information
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• v.18 no.7
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• pp.183-190
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• 2013

This study aims to analyze the relationships among factors which influence acceptance intention of smart education. Based on literature reviews related with previous technology acceptance models, a potential model and seven hypotheses were suggested. Questionnaire was carried out among 132 students from elementary and secondary schools. They have experiences of utilizing applications of mobile devices for instructional goal. Cronbach alpha of the questionnaire was .78. The collected data were analyzed through path analysis. The results of this research are as follows. Seven hypotheses were adopted: Interaction will affect on perceived usefulness, Interaction will affect on perceived ease of use, Interaction will affect on acceptance intention, Interaction will affect on social influence, Social influence will affect on perceived usefulness, Perceived usefulness will affect on acceptance intention, Perceived ease of use will affect on acceptance intention. The model revised through the results of path analysis had good-fitness. That is, overall fit measures (RMSEA, CFI, NNFI), indexes that show the suitability of the model were quite good.

• Journal of Agricultural Extension & Community Development
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• v.21 no.2
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• pp.29-56
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• 2014

This study conduct for 200 farmhouses who didn't accept new technology like mulberry Protected Cultivation. Through research model combined Innovation diffusion theory(IDT) and Technology Acceptance Model(TAM), it analysed which factors affect for new technology acceptance and diffusion. To verify relations between external factors which affect new technology acceptance and diffusion by endogenous variables such as perceived usefulness, perceived ease of use and perceived riskiness, with external factors, mothed used to analyse it. Most of adopted variables were showed positive results except for individual innovativeness and reliability. Based on the results of these analyses, we can suggest rapid. First, technique diffusion agents should have heighten the level of expertise and technology, and build up the network to solve difficulties with technique supply with mulberry farmhouses. Secondly farmhouses of mulberry outdoor cultivation showed positive attitude protected cultivation, but negative attitude it bacause of the burden of facilities investment. Thus, it is needed to capital investment for individual farmhouse hold. Finally, through cultivation technology education, field trip about mulberry protected cultivation, we can diffuse technology receive for negative farmers.

• The Journal of Korean Association of Computer Education
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• v.20 no.2
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• pp.35-45
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• 2017

Factors influencing the attitude towards the use of robot-based instruction in special education are explored using the technology acceptance model (TAM). Their interrelatedness is also analyzed. Research data were obtained via a questionnaire survey of elementary, middle, and high school special education teachers in North Chungcheong Province. The results reveal that three factors influence the attitude towards using robot-based instruction in special education: perceived usefulness, perceived ease of use, and social influence. Of these, perceived usefulness exerts the strongest influence. Perceived ease of use was found to be influenced by personal innovation and social influence, and perceived usefulness is influenced by perceived ease of use and personal innovation. Efforts should be made to induce a receptive attitude towards the use of robot-based instruction among teachers for its stable acceptance.

• Journal of Korean Library and Information Science Society
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• v.38 no.4
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• pp.117-144
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• 2007

This study examines the web-based education which is changing the educational paradigm itself according to the development of IT and the spread of Internet in the IT society and the information literacy which have been emerging as survival techniques. Based on Technology Acceptance Model that provides useful theoretical foundations for analyzing the factors influencing acceptance IT, it determined the factors influencing of accepting the information literacy instruction as follows: perceived usefulness; perceived ease of use; connectivity ; reactivity of web-based education ; job relevance: university library' support; ACRL standards and effects of the information literacy Instruction. This paper confirmed the influences of these factors of accepting the web-based information literacy instruction through empirical study. I have suggested factors affecting the acceptance of web-based information literacy instruction by Conducting positive researches on how these factors influence the acceptance of web-based information literacy instruction of university libraries.

• Journal of Digital Convergence
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• v.17 no.5
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• pp.157-165
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• 2019

The objective of this study is to identify the relationship between tourists' intention upon UTAUT and purchase intention on tourism omnichannel considering moderating effect of trust and purchase propensity. As the results, 1) there are partially significant and positive relationship between tourists' intention and purchase intention. There are partially significant and positive moderating effect of 2) trust and 3) purchase propensity upon the relationship between tourists' intention and purchase intention on tourism omnichannel. In order to increase the purchase intention of diversified customers, it is necessary to secure the reliability of OmniChannel which integrates the on-off line, for the future, more in-depth study of purchase propensity of tourism omnichannel should be needed.

• Information Systems Review
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• v.10 no.2
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• pp.179-194
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• 2008

To ensure continued existence, an organization must develop ways to share the knowledge that is possessed within the organization with the people who need, or who will need, that knowledge. Improving the efficiency of knowledge sharing is a highly desirable goal, but the issue of how best to motivate individuals to share their most valuable knowledge is not yet completely resolved. This paper aims to provide a sharing model on job related knowledge. Also, it intends to look for the factors that facilitate knowledge sharing among individuals in an organization. The research model is based on the technology acceptance model and it includes the perceived usefulness, perceived ease of use, attitude and intention to share constructs. Also, two external variables namely organizational culture and system quality were added. However, the actual use was excluded. In the research model, all hypotheses were found to be significant except one, which is the hypothesis that perceived usefulness will positively affect the intention to share.

• Journal of Digital Contents Society
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• v.19 no.3
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• pp.547-559
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• 2018

This study deals with the factors influencing acceptance of social media-based smart commerce service through personal innovativeness by quantitative empirical research method. Researchers have viewed that personal innovativeness affects the aesthetic criteria, hedonic value, economic value, and subjective norms, which are subdivided elements of emotion and characteristics. The hypothesis is that the emotional and characteristics variables affect the variables such as purchase intention and word of mouth intention of the TAM and the post acceptance model (PAM). The research model proposed in this study is a integrated model of proven models in previous studies, and it is expected that there will be a theoretical and practical contribution of research. The researchers hope that this study will make a significant contribution to the industry and policy in dealing with the acceptance of smart commerce services emerging in the area of e-commerce and social media marketing.

• Journal of Convergence for Information Technology
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• v.11 no.4
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• pp.35-45
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• 2021

The e-commerce industry using mobile or web is growing rapidly, and the emergence of various platform services is causing innovative changes in the e-commerce industry. This study aims to identify the attachment types of e-commerce users and to demonstrate the relationship between the PPerceived Usefulness, and Perceived Ease of Use by TAM. In order to empirically verify the research model of this study, a survey was conducted on ordinary people with experience using e-commerce and path analysis was conducted by using PLS to analyze its Internal consistency, Confirmatory factor analysis, Discriminant validity and Goodness-of-fit verification. As a result, a significant relationship between Perceived Stability, Perceived Usefulness, and Perceived Ease of Use was identified, could verify the association with the TAM and Acceptance Intention.

• 한국디지털정책학회:학술대회논문집
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• 2006.06a
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• pp.139-147
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• 2006

최근 1인 가상커뮤니티가 성숙화 단계에 들어서면서, 이에 대한 많은 연구들이 이루어지고 있다. 특히, 사이버 커뮤니티는 일반 사용자에게 고립감을 벗어나 사회적 관계(social network)를 맺을 수 있는 기능을 포괄적으로 확장시키고, 이용자들에게는 공동의 관심사와 관계 형성의 공간을 제공한다는 점에서 기존 오프라인 커뮤니티와 같은 역할을 한다고 할 수 있다. 더욱이 '카페' 나 '클럽' 중심의 키뮤니티에서 개인형 커뮤니티 추세로 급변하고 있는 최근에는 블로그 사용자가 급증함에 따라 다양한 초점에서 많은 연구가 필요하다. 이에 본 연구에서는 최근 새로운 미디어로 각광받고 있는 개인형 커뮤니티인 블로그 사용자를 새로운 정보기술의 사용자로 파악하여 기술수용모형(TAM)을 기본모형으로 하여 선행연구로부터 도출된 개인특성 변수들에 대하여 실증분석 한다. 본 연구의 학문적 시사점은 기술수용모델이 블로그 사용 환경에서도 적용 가능한지를 검증한 것이고, 기술수용모델 이외의 요소인 주관적 규범, 인지된 즐거움 그리고 자기 유능감이 블로그 서비스 사용에 미치는 영향력을 알아본 점에서 의의가 있다.

• Information Systems Review
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• v.9 no.1
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• pp.1-21
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• 2007

This research investigates the determinants of consumer's acceptance for the mobile Ads. Based on TAM(Technology Acceptance Model) and Flow theory, our research adopts some factors for a theoretical model such as entertainment, information, irritation, credibility, flow experience, attitudes and acceptance intention. For examining an implied relationships by this research model, a field study using survey methodology for data collection was conducted. This data was analyzed based on using AMOS, the structural equation modeling and a second generation multi variant technique, and has gained distinct advantages over other technique. After some model modification according to model generating strategy approach, this study shows that entertainment, irritation, credibility and flow experience have significant effects on the attitudes. And also, this attitudes have acceptance intention in mobile Ads. In conclusion, implications are discussed along with limitations and further research direction.