• The Korean Journal of Financial Management
• /
• v.10 no.2
• /
• pp.53-81
• /
• 1993

본고에서는 부동산 가격의 상승과 기업가치의 관제를 이론적으로 규명하고 그에 관한 실증분석의 결과를 제시한다. 우선 이론적인 분석에서는 거품가격의 형성에 의하여 야기되는 부동산 가격상승 기대는 기업의 미래 성장기회에 대한 가치손실을 야기하므로 부동산 가격상승 기대에 따른 기업가치의 변화는 기업의 보유 부동산 가치의 상승에 미치지 못할 것으로 분석하였다. 또한 이러한 성장기회의 가치 상실은 부채에 의한 자금조달이 높을수록 더욱 커질 것으로 분석되었다. 이에 대한 실증분석의 결과, 우선 87-91년의 연도별 횡단면 분석에서는 기업의 부동산 보유 비율이 주식수익률에 큰 영향을 미치지 않는 것으로 나타났다. 그러나 부채비율의 과다에 따라 표본을 분류하여 분석을 하였을 때에는 고부채 기업일수록 부동산 보유 변수에 대한 회귀제수가 전반적으로 낮게 나타나 부채사용이 높을수록 성장기회 가치상실이 클 것이라는 이론적인 가설을 지지하였다. 이러한 결과는 기업의 규모별 분석에서는 관찰되지 않았다. 따라서 주식수익률의 부동산 보유 효과는 규모별 효과에 비하여 부채비율별 효과가 좀 더 뚜렷한 효과로 간주되었다.

• Journal of Digital Convergence
• /
• v.10 no.11
• /
• pp.307-313
• /
• 2012

The purpose of this study is to suggest a research for hotels' expected service quality which influences reservation intention of hotel services. And we checked that these relations are formed by mediating of customer value on the basis of temporal construal theory. The result of our studies is as follows: 1) An abstract hotels' expected service quality(a concrete hotels' expected service quality) influence more on the customer's the social psychological value(the functional value) than the functional value(the social psychological value). 2) The customer's functional value(the social psychological value) influence more on the reservation intention of hotel service near(distant) in time than distant(near) in time. This research provides a theoretical-practical implications to the marketing staffs like packaging designers as well as scholars to study hotel services.

• Journal of Digital Convergence
• /
• v.13 no.12
• /
• pp.325-336
• /
• 2015

The purpose of this study is to confirm the components of users' shared value expectation(SVE) on lifelong education through convergent approaches. After reviewing primary data and collecting secondary data with quantitative and qualitative research methodologies, the components of users' SVE on lifelong education were categorized into 10 perspectives, 27 measured variables, and 81 questions. After conducting a confirmatory factor analysis, the latent measurement model was confirmed as reasonable. Internal reliability, construct convergent discriminant validity were also confirmed as reasonable. In a viewpoint that builds interdisciplinary theory, this research may help grasp users' SVE on lifelong education with interdisciplinary approaches. In a strategic viewpoint, this study may contribute to both understanding categorized users' value expectation and planning/executing suitable programs that can meet the expectations. In a managerial viewpoint, this result may help measure the effectiveness of SVE on lifelong education quantitatively.

• Management & Information Systems Review
• /
• v.38 no.3
• /
• pp.227-243
• /
• 2019

The purpose of this study was to examine the influence of experience characteristics of cosmetics brand stores on purchase intention through brand value and product in-store expectations. In addition, by identifying the effects of gender regulation, the study aimed to supplement theoretical studies and to provide practical implications on the experience of cosmetics brand stores. First, we presented educational experiences, aesthetic experiences, and playful experiences as experience characteristics in stores. And we assumed the effect of these experience characteristics on the brand value and the expectation of the product in the store, and the effect of the brand value and the expectation on the purchase intention of the product in the store. 279 data were collected from consumers who had visited cosmetics brand stores, and we analyzed them using structural equation analysis. As a result, both experience characteristics have positive effects on brand value and in-store product expectations, and brand value has positive effects on expectations. In addition, brand value and in-store product expectations have a positive effect on in-store product purchase intention. In moderating effects of gender, the effect of playful experience on brand value is greater in male group, and the impact of educational and aesthetic experience on product expectations is greater in female group. These results contribute to the theoretical expansion of experience research on cosmetic brand stores, and provide strategic implications for experience marketing of cosmetic stores.

• The Journal of the Korea Contents Association
• /
• v.11 no.10
• /
• pp.85-92
• /
• 2011

Greimas's Carre Semiotique, as Floch showed in his analysis of car, has much effectiveness not only in theoritical aspect but also in practical aspect. This paper used his theory to analysis the value system of MMORPG. Lineage, the game known as representative game of 'nogada', was the starting point. WOW is supposed to have opposition relation with lineage and Ragnarok contradiction relation, and Mabinogi non contradiction relation. As well as games, the concepts that match to 'nogada' of lineage are also supposed. The value system of games is expected to be useful in further systematic analysis of games and also in practical area of design and marketing.

• Journal of the Korea Convergence Society
• /
• v.11 no.11
• /
• pp.147-154
• /
• 2020

The purpose of this study is to analyze how parents' income, goal, expectancy, and value affect their parents' child supporting behavior, and to understand the behavior of parents supporting their children of elite athletes. For this, the influence relations of parental supporting cost/time according to income, children's achievement level, parents' sports parenting objective, achievement expectancy, and task value were analyzed through simple regression analysis and hierarchical regression analysis. As a result of the study, income and identity objective had an effect on supporting time. Income affected the supporting cost. Achievement expectancy had a moderating effect of income on supporting cost, and usefulness value had a moderating effect on income and relational objective. It is significant that it provided a quantitative basis for understanding parents' child supporting behavior.

• The Journal of the Convergence on Culture Technology
• /
• v.9 no.6
• /
• pp.703-708
• /
• 2023

The current study investigates VPA usage (i.e.,continuance intention of use, WOM intention) of by Theory of Planned Behavior (i.e.,attitude toward to VPA, subjective norm, perceived behavioral control) and perceived value/risk. The results show that (1) attitude toward to VPA, subjective norm, perceived behavioral control, and perceived value positively predicted the continuance intention of VPA use. Regarding WOM of intention, there were positively significant effects of the attitude toward to VPA, subjective norm, perceived behavioral control, and perceived value. The results of this study are expected to provide a variety of practical and theoretical implications in promising artificial intelligence market by the impact of TPB (i.e.,attitude toward to VPA, subjective norm, perceived behavioral control) and perceived values of VPA.

• Korean Journal of Culture and Social Issue
• /
• v.14 no.1_spc
• /
• pp.111-134
• /
• 2008

In this article, a fairly extensive literature review was conducted to depict the current status of academic motivation and its developmental trend among Korean adolescents. The focal factors were perceived competence and autonomy which have been considered as major determinants of academic motivation. Theoretical frameworks adopted were self-efficacy theory, expectancy-value theory, and self-determination theory. Empirical studies conducted in Korean educational settings during the past decade were the target of the literature review. Results of the literature analysis revealed that, in general, there was a decreasing tendency in perceived competence from elementary to middle school which followed by a slight increase after entering high school. Similar trend revealed in the development of autonomous motivation, in that middle and high school students' intrinsic motivation levels were lower than that of the elementary groups. The amotivational tendency was increased as the grade level proceeded toward high school, which requires attention from educators. Discussion was followed in an attempt to provide plausible interpretations for this undesirable current status of Korean adolescents' academic motivation and to suggest implications for possible remedial actions both in pedagogical perspectives and students' well-being.

• 대한공업교육학회지
• /
• v.34 no.1
• /
• pp.252-273
• /
• 2009

Due to the importance of biotechnological literacy, the educational community in fields such as technology education, science education, and agricultural education has acknowledged the importance of biotechnology instruction for secondary school. Although recognized as a content organizer in the field of technology education, the actual teaching of biotechnology has not been broadly implemented in technology education classes. In the perspective of expectancy-value theory, technology teachers' motivation is the key factor for affecting the biotechnology instruction. This study investigates Korean technology teachers' motivational beliefs toward biotechnology and its instruction and their perceived ability and value toward biotechnology learning contents. To measure their motivational beliefs and attitudes, a composite on-line survey (fifteen motivational beliefs items, eight biotechnology content items, and related demographic items) was developed. Based on 114 Korean technology teachers' responses the researcher performed a descriptive analysis, independent t-test, and factor analyses (exploratory and confirmatory factor analysis using M-plus 5.0 and SPSS 16.0). Korean technology teachers' abilities toward eight biotechnology contents indicated lowscores while their values were relatively high. Through the independent sample t-test by two demographic variables (gender and professional development), this study found several significant differences in the perceived value. As a preliminary finding of exploratory factor analysis, fifteen items was separated into two motivational constructs of expectancy (6 items) and value (8 items). One item (item #6) was eliminated due to the cross loading. The final findings of this study may have significant implications for professional development regarding biotechnology and its instruction (both in-service and pre-service training) of technology teachers. Also, the confirmatory facctor analysis supported the preliminary finding. Finally, this study recommends that a validity test for other population, investigation for motivational sub-constructs, and in-depth investigation toward biotechnology instruction.

• Journal of the Korean Society for Library and Information Science
• /
• v.56 no.1
• /
• pp.425-447
• /
• 2022

The purpose of this study is to introduce the Theory of Information Worlds which analyzes information behaviors in the social perspective. This study analyzed dissertations using the theory to provide the understanding of the theory and suggest theoretical implications. The theory was developed by Burnett and Jeager in 2008, and since then it was applied in 14 dissertations. Key concepts of the theory include social norms, social types, information value, information behavior, and boundaries. These concepts are intervened in the process of creation and control of behavior through interaction each other. Qualitative research was adopted in more research rather than quantitative research; especially interview and content analysis were applied. It is expected that the spectrum of information behavior research in Korea is broaden and deeper through this study.