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http://dx.doi.org/10.14400/JDC.2015.13.12.325

Shared Value Expectation on Lifelong Education  

Kim, Chul-Ho (Department of Ad & PR, Cheongju University)
Publication Information
Journal of Digital Convergence / v.13, no.12, 2015 , pp. 325-336 More about this Journal
Abstract
The purpose of this study is to confirm the components of users' shared value expectation(SVE) on lifelong education through convergent approaches. After reviewing primary data and collecting secondary data with quantitative and qualitative research methodologies, the components of users' SVE on lifelong education were categorized into 10 perspectives, 27 measured variables, and 81 questions. After conducting a confirmatory factor analysis, the latent measurement model was confirmed as reasonable. Internal reliability, construct convergent discriminant validity were also confirmed as reasonable. In a viewpoint that builds interdisciplinary theory, this research may help grasp users' SVE on lifelong education with interdisciplinary approaches. In a strategic viewpoint, this study may contribute to both understanding categorized users' value expectation and planning/executing suitable programs that can meet the expectations. In a managerial viewpoint, this result may help measure the effectiveness of SVE on lifelong education quantitatively.
Keywords
Lifelong Education; Value Expectation; Shared Value; Shared Value Expectation; Convergent Anlaysis; Interdisciplinary Analysis;
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Times Cited By KSCI : 7  (Citation Analysis)
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