• Journal of Technology Innovation
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• v.20 no.1
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• pp.141-167
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• 2012

Along with technological innovation, successful market entry of a new product is important for sustainable innovation of a firm. In this paper, we examined factors that affect successful introduction of new branded drugs in pharmaceutical industry. Under competing theories of the first mover's advantage and the late mover's advantage, this research focuses on how latecomers can overcome the disadvantages of late entry and catch up to the market leader. First, late movers can absorb the knowledge leaked from pioneering product during the time lag between early entrants and late entrants. Therefore, the time lag provides late entrants an opportunity to catch-up to market leader by differentiating and improving the quality of new product. Second, superior marketing capability of late entrants can enhance the possibility of catching-up, by overcoming the consumer base of early entrants.

• Proceedings of the Korea Water Resources Association Conference
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• 2018.05a
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• pp.484-484
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• 2018

본 연구에서는 농림축산식품부 "농업 농촌부문 가뭄대응 종합대책(2015)"의 일환으로 가뭄에 의한 농촌지역 물부족 문제를 극복하기 위한 농민 물절약 교육을 실시하였다. 물절약 교육을 통해 가뭄상황에 적응할 수 있도록 하기 위해 물절약 교육 시범대상지역은 농민농업가뭄지도 및 재해연보 등의 자료를 활용하여 가뭄 취약지역을 8개도별로 한국농어촌공사 관할지구로 선별하여 선정하였다. 최종적으로 농민 물절약 시범교육이 실시된 지역은 경기 평택 석정지구, 강원 철원 토교지구, 충북 음성 용계지구, 충남 서산 신창지구, 경북 문경 경천지구, 경남 거창 가북지구, 전북 고창 신림지구, 전남 영암 월악지구가 선정되었다. 시범교육실시 앞서 대상지구의 용 배수로 현황, 수로노후화, 농민 물이용 실태 등 물손실 요인을 파악하였다. 시범교육은 기존과는 차별된 체험식 비주얼 물절약 교육이 실시되었으며, 시범대상지구별로 3단계 교육이 실시되었다. 1단계 교육은 이해단계로 플래쉬 동영상과 물이용 모의를 체험하게 하여 물 손실 원인 및 물 절약 방안을 모색하도록 하였다. 2단계 교육은 적용단계로서 물절약 시뮬레이터를 이용하여 평상시 농민의 물이용 관행에 따른 물손실 야기에 대한 이해와 가뭄시나리오에 따른 물 공급량 감소 시 농민 피해 및 가뭄극복을 위한 효율적인 물이용에 대한 효과를 이해시키고자 하였다. 또한 이를 통해 농민이 스스로 물절약을 위한 행동강령을 도출하도록 하였다. 마지막 3단계는 실천단계로 실제 현장여건에서의 물절약 실천을 도모하기 위해서, 현장에서의 물손실 상황 파악 및 현장여건에 맞는 물절약 실천방안을 도출하도록 하였다. 교육을 통해 농민의 물절약 필요성에 대한 공감대를 형성하고, 물절약을 스스로 실천할 수 있도록 유도 하고자 하였다. 물절약 교육의 효과를 파악하기 위해서 설문조사를 실시하였으며, 그 결과 농민들은 물절약의 필요성을 매우 높게 공감하며, 필지단위 물손실을 감소시키는 물꼬관리의 중요성을 인정하고, 농민 수로관리 참여에 대한 인식을 높이는 계기가 되었다.

• Industry Promotion Research
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• v.6 no.3
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• pp.79-88
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• 2021

Jonah complex is a psychological term put forward by Maslow, a famous American psychologist. In short, "Jonah complex" is the fear of growth. It comes from a hypothesis in psychodynamic theory: "people are not only afraid of failure, but also afraid of success." It represents a kind of psychology of self-evasion and retreat in the face of opportunities. It is an emotional state, which leads us not to do what we can do well, or even to avoid exploring our potential. From the perspective of self-actualization, it is a psychological obstacle to self-actualization. This paper consists of the following parts: the first chapter describes the research background and significance of this paper; the second chapter describes the theoretical basis of this paper; the third chapter explains that the research method of this paper is literature method; the fourth chapter analyzes the reasons for the formation of Jonah complex in detail; the fifth chapter describes how to overcome Jonah complex.

• Journal of the Korean Geotechnical Society
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• v.39 no.5
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• pp.5-12
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• 2023

This study investigates the existing models for estimating the shear strength of rock joints, presents related problems, and introduces a newly proposed model to overcome the problems. The results of many experimental tests show that the shear strength of a rock joint depends on many complex factors, including asperity angle, compressive strength, applied normal stress, friction angle, asperity cohesive strength, and progressive damage of asperities. However, the existing models do not account for these factors enough. To overcome these problems, Son (2020) developed a new model to estimate the shear strength of rock joints and confirmed its reliability by comparing with experimental results and existing models. In this paper, the developed model was used to investigate the various factors that affect the joint shear strength, and the results were compared and analyzed. Through this study, the factors that affect the shear strength of the rock joint could be identified in more detail.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.5 no.4
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• pp.753-760
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• 2015

The Korean wine market is growing year by year recently especially in Off-trade market. It shows not just a part of the very few consumer-driven trend. The purchases of wine is always not so easy because the risk factors and failure points occur when buying wines. Most of wine consumers feel difficulties when buying wines at phase of previous step, buying step and after buying step. Wine consumers can be divided into the wine experts, wine lovers, novices, outsiders. To guide an wine buying with less failures to each representative of wine consumer characteristics and needs, user persona and scenario for the reduced failure were derived.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
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• v.10 no.2
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• pp.220-235
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• 1999

Objectives：The purpose of this study was to evaluate suicidal attitudes, self-image, anxiety and depression on industrial and cultural wemen's high school, and to make a comparative study between suicidal attitudes and anxiety, depression, self-image. Methods：Three hundred twenty-six student(161 persons from industrial wemem's school, 165 persons from cultural wemen's school), who were supposed to different from in psychosocial environment, entered this study. To assess the attitudes toward suicide, Suicide Opinion Questionnaire(SOQ) were done at study. To estimate anxiety, depression, and self-image, Zung' Self-rating Anxiety Scale (ZAS), K-Beck Depression Inventory(KBDI), Offer's Self Image Questionnaire(OSIQ), respectively, were executed in this study. Results：1) We extracted 5 factors after factor analysis based on SOQ results with the response of the 326 subject；ethics, religion, mental illness, acceptability, revenge. Revenge factor were stastically significant between both groups. 2) In OSIQ, family relationship factor & superior adjustment factor were stastically significant between both groups, but, both groups didn't have a significance on ZAS & KBDI. 3) According to correlative analysis between SOQ results and OSIQ, ZAS, KBDI results, ethics factor(SOQ) were converse to BS factor, ET factor, and ME factor in OSIQ. Mental illness factor(SOQ) were in proportion to PP factor(OSIQ). Acceptability factor(SOQ) were in proportion to ZAS & KBDI result. Conclusion：Our subject mostly regarded suicide as sinful ethically ,and as mental illness. But, In that there was neuropsychiatric history and suicidal idea in them, the subjects looked upon suicide as permissive. With significantly high score on ZAS & KBDI, there were more acceptable attitude toward suicide. So, We consider suicide to be used as coping strategy about more stressful event to young adolescent.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.2
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• pp.63-73
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• 2016

In these days startup became one of the most hot issue in business world. The problem is many startup couldn't overcome the valley of death. For this reason many startup want to funded by venture capital. However startup's business is trade secret itself, so they have to make strategic approach to venture capital. The purpose of study is to find the way to make strategic decision for startup. By analyzing the relation between startup's characteristic and venture capital's investment portfolio. Four famous venture capital(Sequoia capital, Lightspeed venture, Firstround and Khosla venture) and their seed invested startup Dropbox, Airbnb, Snapchat, Uber and Instacart was selected for this study. As a result, each venture capital has their own invest category characteristic and their seed funding belong to their category. Moreover, between seed funded startup and 36,4% of 244 past invented company shown vertical relationship, beside 0.5% of past 244 invested company shown horizontal relationship. This result shown the importance of the relation between startup's characteristic and venture capital's portfolio. Startup have to check the venture capital's portfolio for the strategic approach for funding and venture capital have to make mutual positive portfolio for decreasing the risk.

• Information Systems Review
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• v.6 no.1
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• pp.67-84
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• 2004

In spite of the widely held belief that e-Marketplace will be expanded continuously, scholars are still reluctant to accept the positive expectation. Many anecdotal evidence and case studies indicate that there are several obstacles that hinder e-business firms from building the e-Marketplaces. Actually, this obstacles has led many e-marketplaces' failures. The purpose of this study is to verify the possibility of the e-Marketplace expansion and to explore how to deal the obstacles in the e-Marketplace operation. To achieve such objectives, a successful e-Marketplace case was investigated. The conclusion of this research is as follows : (1) e-Marketplaces can be built even in the high asset specificity and high complexity of product description market. Therefore it is acceptable that e-marketplace will be expanded continuously as argumented by Malone et al.(1989). (2) But the driving factor is not solely information technologies but the capability of e-business firms that consider technical factors, social factors, and service related factors all together. It was also noted that the capability of e-business firms to handle the inherent obstacles is important for the expansion of e-Marketplaces.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.12
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• pp.400-413
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• 2017

It is necessary for inmates released from prison to recover their career capital in order to function normally in society. Failure to adapt to the society may not only make them unhappy but could also aggravate social safety nets. Therefore, it is critical to examine the recovery of career capital. For this study, we conducted in-depth interviews of 10 rehabilitation recipients who were supported by Korea Rehabilitation Agency. For qualitative analysis, several career topics were analyzed, such as obstacles in recovering career capital, efforts in overcoming these obstacles, what is helpful for them to overcome the obstacles and what is required for them to adapt to the career life and others. Analysis results found that the rehabilitation beneficiaries suffered loses to their career capital due to their incarceration, suffered from the loss of pride and became despondent in the process of recovery of career capital due to the negative social perception toward their social self, fear of social stigma and devaluation of themselves. In addition, the fear of possible negative evaluation was a critical factor in making their social activities more challenging. Conversely, it was found that social support in the recovery process of career capital has a positive effect. In particular, emotional support from spouses, employers, family members and friends are the most positive factors. Concerning efforts at adapting to careers, it was found that an active, leading and positive attitude toward the career were critical, showing that positive evaluation and recognition in family and social relations and the experience of success in the career were positive elements in enhancing a sense of pride. In summary, it was found that in the recovery process of career capital, dysfunctional beliefs had a negative effect, while social support had a positive effect, on the recovery of career capital.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.2
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• pp.718-727
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• 2011

This research aims to empirically investigate into the relationship between venture entrepreneurs' social network and their social competence to utilize the network, which is known to help overcome the weaknesses of small-and-medium-sized ventures. An analysis was made of SEM set up with 211 entrepreneurs' responses, and the following are the findings from the analysis. First, venture entrepreneurs' networking ability has a significant, strong and positive effect on weak tie of their social network(${\beta}$=.527, C.R.=3.626), strong tie(${\beta}$=.594, C.R.=3.969), and the network centrality(${\beta}$=.418, C.R.=4.884). Second, their social astuteness also has a significant and positive effect on weak tie(${\beta}$=.192, C.R.=1.701), strong tie(${\beta}$=.269, C.R.=2.509) and the network centrality(${\beta}$=.228, p=2.283). Third, their interpersonal influence has a significant but negative effect only on strong tie(${\beta}$=-.264, C.R.=-1.862) and the network centrality(${\beta}$=-.394, C.R.=-2.914). Lastly, their apparent sincerity has no significant effect on the subordinate factors of social network. This research has not just empirically analyzed the relationship between the entrepreneurs' social network and their social competence. But also, results of the research provide practical and detailed information to entrepreneurs of small and medium ventures. Moreover, the research is significant in that it has suggested and empirically analyzed the concept of political competence, which is a concrete substance of social competence, and that it has offered theoretical foundations for future researches, which will tackle the issue of the entrepreneurs' competence in the sphere of entrepreneurship.