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Can e-Marketplaces be expanded?: A Case Study on Success Factors and Obstacles of e-Marketplaces  

Kim, Chy-Heon (Department of Economics and Management, Republic of Korea Air Force Academy)
Kim, Joon-S. (Yonsei Business School)
Publication Information
Information Systems Review / v.6, no.1, 2004 , pp. 67-84 More about this Journal
Abstract
In spite of the widely held belief that e-Marketplace will be expanded continuously, scholars are still reluctant to accept the positive expectation. Many anecdotal evidence and case studies indicate that there are several obstacles that hinder e-business firms from building the e-Marketplaces. Actually, this obstacles has led many e-marketplaces' failures. The purpose of this study is to verify the possibility of the e-Marketplace expansion and to explore how to deal the obstacles in the e-Marketplace operation. To achieve such objectives, a successful e-Marketplace case was investigated. The conclusion of this research is as follows : (1) e-Marketplaces can be built even in the high asset specificity and high complexity of product description market. Therefore it is acceptable that e-marketplace will be expanded continuously as argumented by Malone et al.(1989). (2) But the driving factor is not solely information technologies but the capability of e-business firms that consider technical factors, social factors, and service related factors all together. It was also noted that the capability of e-business firms to handle the inherent obstacles is important for the expansion of e-Marketplaces.
Keywords
e-Marketplace; e-Marketplace Expansion; Asset Specificity; Complexity of the Product Description;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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