• Asia-Pacific Journal of Business
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• v.14 no.2
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• pp.153-165
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• 2023

Purpose - The purpose of this study is to derive sub-group of Chinese residents to Harbin International Ice and Snow Festival through market segmentation and to identify their characteristics of each group. Design/methodology/approach - The survey was conducted with a total of 405 Chinese residents, and empirical analysis was conducted using SPSS program. Findings - As a result of the analysis, four factors were derived. Based on the factors, four sub-markets were derived by conducting cluster analysis for market segmentation. Market strategies for each sub-group were discussed based on significant differences between clusters according to demographic characteristics. Research implications or Originality - The results of this study contribute to find out potential target market of Chinese residents, and to provide data for better positing of Harbin International Ice and Snow Festival.

• The Journal of the Convergence on Culture Technology
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• v.9 no.3
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• pp.745-752
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• 2023

This study aims to improve the quality of classes by analyzing the role and learning achievement of instructors in programming subjects for non-major students. In order to improve the quality of university education, universities provide various programs to strengthen the teaching capacity of instructors. Ultimately, in order to improve the quality of classes, instructors increase student participation in classes, respond sincerely to students' inquiries, and provide feedback that can assist students in various situations that occur during class and learning, thereby improving class satisfaction and achievement. should try to improve. In this paper, based on the teaching method, learning achievement, and teacher role satisfaction survey conducted in the liberal arts programming course of K University, we study the influence of the teacher's role on the quality improvement of the class. Examine the relationship with satisfaction.

• Asia-Pacific Journal of Business
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• v.13 no.1
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• pp.317-333
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• 2022

Purpose - The purpose of this study is to investigate the interrelationships between visitor motivations, attitude, and behavioral intention toward the Harbin International Ice and Snow Festival, China. It is also to test moderating roles of gender and past travel experience between these factors. Design/methodology/approach - Data was collected from potential Chinese visitors, after which 420 usable surveys were processed. Findings - To investigate our hypotheses, we used descriptive, confirmatory factor analysis, and structural equation modeling. We found that aesthetic attractiveness, purchase of local products, and involvement had positive effects on attitude toward the festival. Attitude toward the festival had a significant effect on behavioral intention to visit. Finally, it was also found that gender and past travel experience significantly moderated the interrelationships between these factors. Research implications or Originality - Theoretical and managerial implications, as well as, suggestions for future research are discussed.

• The Journal of the Convergence on Culture Technology
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• v.5 no.2
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• pp.375-380
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• 2019

In this paper, we study learning process mining and analytic technology based on open education platform. A study on mining through personal learning history log data based on an open education platform such as MOOC which is growing in interest recently. This technology is to design and implement a learning process mining framework for discovering and analyzing meaningful learning processes and knowledge from learning history log data. Learning process mining framework technology is a technique for expressing, extracting, analyzing and visualizing the learning process to provide learners with improved learning processes and educational services.

• International Area Studies Review
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• v.13 no.2
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• pp.145-167
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• 2009

This study aims to examine attitudes of Korean workers towards foreign workers and predictors of their attitudes. The data for this study come from a survey conducted among 500 Korean workers employed at the companies which also hire foreign workers in Gyeonggi and Incheon areas. The findings reveal that a little more than half of Korean workers agree to give foreign workers the same labor rights as Korean workers and to allow them to bring their family members into Korea while a little less than half of them do not agree to grant residentship or citizenship to foreign workers. Attitudes towards foreign workers tend to be favorable with increase in perception of multiculturalism, period of working experience with foreign workers and education, and with decrease in feeling of threat from foreign workers.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.233-241
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• 2022

The purpose of this study is to verify the relationship between sports players' SNS interaction, relationship commitment, relationship satisfaction, and loyalty. To this end, a total of 000 copies of data were obtained by conducting a survey on the online community of sports stars who followed or subscribed to sports stars through the 2022 Beijing Winter Olympics, and the results were as follows. First, it was found that sports players' SNS interaction had a positive effect on relationship commitment. Second, it was found that sports players' SNS interaction had a positive effect on relationship satisfaction. Third, it was found that relationship commitment had a positive effect on relationship satisfaction. Fourth, it was found that relationship commitment had a positive effect on loyalty. Fifth, relationship satisfaction was found to have a positive effect on loyalty.

• The Journal of the Convergence on Culture Technology
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• v.5 no.1
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• pp.211-217
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• 2019

The term project executed at the university is a learner-centered learning method in which students select their topics, draw up their plans, and produce results by themselves based on the content they have learned during the semester. Through the term-end project of the subjects relating software, students learn various techniques for the programming language and produce the outcomes of their project by the creative program development process. However, non-computer majors who take software course as liberal arts subjects have difficulty in understanding the programming language, so it is necessary to provide feedback from their professor for encouraging students in carrying out their projects smoothly. Therefore, a feedback method by the discussions between a professor and learners that can be applied to the term-end project of programming subject for the non-computer majors is proposed. The proposed method was apply to the actual term-end projects and the meaningful results were confirmed through the analysis of the project processes and outcomes.

• The Journal of the Convergence on Culture Technology
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• v.8 no.1
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• pp.341-348
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• 2022

Formulaic sequences are continuous or discontinuous series of words that are seemingly treated like single units. Formulaic sequences play a key role in language development, and formulaic sequences acquisition determines the success or failure of language development. This study proposes a reading aloud activity as a way for international students to learn formulaic sequences. A class focused on reading aloud was conducted with 41 international students taking a general English course at a university in Seoul. For 15 weeks, video lectures and real-time Zoom classes were conducted in parallel. The animated film Frozen was used as course material. In the video lectures, the teacher interpreted the movie script in easy Korean and read aloud formulaic sequences. Students were tasked with reading the sentences with formulaic sequences aloud, recording themselves reading aloud, and submitting their recordings. During real-time class meetings, students performed the activity of reading aloud the formulaic sequences they had studied in the video lectures. There was a significant increase in the interpretation and sentence writing of formulaic sequences in participants' post-evaluation compared to the pre-evaluation. Through the study's survey, students exhibited positive views in the affective domains.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.589-596
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• 2022

This study aims to investigate the effect of an educational gamification-based quiz on the recall of formulaic sequences (FS). The experiment involved 87 freshmen enrolled in general English classes at a university in Seoul. As material, EFL textbooks based on content from popular franchises, such as the Marvel Cinematic Universe, Twilight, and Harry Potter, were used. The experiment was carried out as follows: first, vocabulary learning, second, reading comprehension, and third, writing. The fourth activity proceeded differently in two groups. The experimental group used gamification-based quiz to practice FS, whereas the comparison group summarized the reading. FS was evaluated using meaning recall and form recall. Consequently, no difference was found between the groups on meaning recall tests of FS, but the experimental group had a significantly higher average score than the comparison group on the post-test on the form recall of FS.

• International Area Studies Review
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• v.14 no.2
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• pp.275-296
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• 2010

This study aims to identify effective ways to prevent sexually transmitted diseases among sex workers as well as the general public in Korea by examining the case of Thailand, regarded as a model internationally in reducing prevalence rate of sexually transmitted diseases, under the circumstances in which the implementation of the new anti-sex-trade law causes confusion over the existing sexually transmitted disease control program. For the purpose, the study firstly assesses the anti-sex-trade law which has engendered recent debates over the relationship between sex trade and sexually transmitted diseases, and reviews a change of the sexually transmitted disease control system made by the anti-sex-trade law. The Thai case is explored with some special emphasis on relationship between socio-cultural, political and economic factors and sexually transmitted disease control policies. Comparing to the Thai case, the study proposes some suggestions to make the existing sexually transmitted disease control program more effective under the new anti-sex-trade law.