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http://dx.doi.org/10.17703/JCCT.2022.8.6.233

The Relationship between Sports Players' SNS Interaction, Relationship Immersion, Relationship Satisfaction, and Loyalty  

Yim, Ki-Tae (Dept. of liberal arts, Daejin Univ)
Publication Information
The Journal of the Convergence on Culture Technology / v.8, no.6, 2022 , pp. 233-241 More about this Journal
Abstract
The purpose of this study is to verify the relationship between sports players' SNS interaction, relationship commitment, relationship satisfaction, and loyalty. To this end, a total of 000 copies of data were obtained by conducting a survey on the online community of sports stars who followed or subscribed to sports stars through the 2022 Beijing Winter Olympics, and the results were as follows. First, it was found that sports players' SNS interaction had a positive effect on relationship commitment. Second, it was found that sports players' SNS interaction had a positive effect on relationship satisfaction. Third, it was found that relationship commitment had a positive effect on relationship satisfaction. Fourth, it was found that relationship commitment had a positive effect on loyalty. Fifth, relationship satisfaction was found to have a positive effect on loyalty.
Keywords
Sports Players; SNS Interaction; Relationship Commitment; Relationship Satisfaction; Loyalty;
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Times Cited By KSCI : 5  (Citation Analysis)
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