• International Commerce and Information Review
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• v.17 no.2
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• pp.95-120
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• 2015

Under the stiff competition in the health care industry, the long run survival of medical institution depends on building up customer loyalty. The purpose of this study is to figure out the influencing factors on customer loyalty. This new model is based on Bettman(1979)'s customer purchasing decision making process(awareness-interest-final decision). The key characteristics of this model reflects the psychological change of customer purchasing decision The influencing factor at each purchasing stage must need to be identified because the inner decision making process is generally carried out by multistage. In this respect, this study shows the brand awareness of hospital plays an important role at the first stage. In a second stage, the servciescape and service quality of hospital must be considered. Finally, customer's perceived value is adopted. By using a sample of 116 Chinese tourists, this study empirically examines the influencing factors of customer loyalty. The results that the brand awareness and perceived value have a positive effect on customer loyalty.

• The Journal of the Korea Contents Association
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• v.17 no.7
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• pp.332-343
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• 2017

This study examined the impact of interaction between dispositional empathic concern (DEC) and message framing on effects of the international aid campaign. DEC refers to a trait with which people tend to sympathize with and be concerned about others in need. Message framing is differentiated by positive or negative type. The results supported the prediction that the interaction between DEC and framing would have an effect on responses to messages advocating international relief activities. The overall findings show that the interaction was mainly the result of positive framing eliciting more favorable responses (behavioral intention and perceived relationship closeness) from higher DEC individuals than lower ones. The interaction effect on behavioral interaction was mediated by perceived relationship closeness.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.42 no.2
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• pp.453-459
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• 2017

Users tend to check in and post their statuses in location-based social networks (LBSNs) to describe that their interests are related to a point-of-interest (POI). While previous studies on discovering area-of-interests (AOIs) were conducted mostly on the basis of density-based clustering methods with the collection of geo-tagged photos from LBSNs, we focus on estimating a POI boundary, which corresponds to only one cluster containing its POI center. Using geo-tagged tweets recorded from Twitter users, this paper introduces a density-based low-complexity two-phase method to estimate a POI boundary by finding a suitable radius reachable from the POI center. We estimate a boundary of the POI as the convex hull of selected geo-tags through our two-phase density-based estimation, where each phase proceeds with different sizes of radius increment. It is shown that our method outperforms the conventional density-based clustering method in terms of computational complexity.

• Science of Emotion and Sensibility
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• v.18 no.3
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• pp.49-62
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• 2015

This study investigates the interactive effects of guilt appeal level and empathic disposition (personal distress/empathic concern) on responses over the international relief messages. Guilt appeal level refers to the high or low degree of a message eliciting guilty feeling from the recipient. Empathic disposition is defined as personal tendency to assimilate and concern about the experience of others and we used two sub-dimensions, empathic concern and personal distress. The experiment was composed of two steps. At the first step, the participants rated the personal disposition measures and at the second step, they were shown one of the relief messages with different guilt level. Thus, the whole experiment was guilt appeal level ${\times}$ personal traits factorial design on guilty feeling, attitudes and behavioral intention. The results showed that guilt appeal level interacted with the personal distress disposition on the responses. The interaction was induced mainly from the differences of personal distress in the condition of high guilt appeal. High empathic concern individuals showed more favorable attitudes and behavioral intention regardless of the appeal conditions compared to low empathic concern individuals.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.21 no.47
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• pp.25-33
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• 1998

오늘날 인간-컴퓨터 시스템에서 상호작용 하는 컴퓨터 소프트웨어의 사용성에 많은 관심이 집중되고 있으며, 소프트웨어 인간공학 분야에서 이전 연구들은 소프트웨어 사용자 인터페이스들에 대한 사용성 평가의 중요성을 지적하고 있다. 소프트웨어 개발자들, 인터페이스 설계자들 또는 인간공학자들은 개발되는 시스템들이나 인터페이스 디자인들을 평가하는 일에 종종 직면하게 된다. 본 연구는 사용성 기준들과 척도들을 이용하여 사용자 인터페이스 디자인들의 평가를 위한 구조화 모형을 제시한다. 제시된 모형은 선별 단계와 평가 단계로 이루어진 두단계 모형이다. 첫 번째 단계는 정성적인 기준들을 가지고 전문가들의 판단에 근거한 접근방법으로 가능한 인터페이스 대안들을 추려내어 합리적인 부분집합으로 줄이기 위한 단계이다. 두 번째 단계는 정량적인 기준들을 가지고 실 사용자에 근거한 접근 방법으로 객관적인 척도들을 가지고 첫 단계에서 제시된 대안들의 부분집합을 평가하는 것이다. 제안된 방법이 정보분석을 위한 데이터 베이스 시스템의 인터페이스 설계에 적용되었다. 본 연구에서 제안된 모형은 실제 평가자들에게 사용성 기준들과 척도들에 근거해서 최선의 인터페이스를 선정할 수 있는 구조화된 접근방법을 제시한다.

• 월간낙농육우
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• v.29 no.6
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• pp.76-79
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• 2009

• Journal of Service Research and Studies
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• v.6 no.4
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• pp.35-45
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• 2016

This study derives the critical success factors through discussion of expert group in operation stage of ERP system that is suggested by the prior study. Relative importance of the derived critical success factors are analyzed using Analytic Hierarchy Process(AHP). In the first layer of the hierarchy, organizational/ human resource factors are appeared to be the most important factors. In the second layer of the hierarchy, CEO support is evaluated as the most important success factor considering the weight of the 1st layer of the hierarchy followed by process optimization, change management, support of the operation department, and maintenance of process innovation organization. This study suggests that, in order to maximize the introducing effect, continuous support and attention of management is not the only requirement. Proper change management to handle the internal environment change caused by the introduction of the ERP system, support of operation department dedicated to ERP system, and separate department for continuous innovation of process are also required.

• Journal of Korean Home Economics Education Association
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• v.24 no.2
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• pp.117-134
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• 2012

The purpose of this study was to identify the stage of concern, the level of use, and the innovation configuration of Home Economics teachers regarding creativity and personality education in Home Economics(HE) classes. The survey questionnaires were sent through mails and e-mails to middle-school HE teachers in the whole country selected by systematic sampling and convenience sampling. Questionnaires of the stages of concern and the levels of use developed by Hall(1987) were used in this study. 187 data were used for the final analysis by using SPSS/window(12.0) program. The results of the study were as following: First, for the stage of concerns of HE teachers on creativity and personality education, the information stage of concerns(85.51) was the one with the highest response rate and the next high in the following order: the management stage of concerns(81.88), the awareness stage of concerns(82.15), the refocusing stage of concerns(68.80), the collaboration stage of concerns(61.97), and the consequence stage of concerns(59.76). Second, the levels of use of HE teachers on creativity and personality education was highest with the mechanical levels(level 3; 21.4%) and the next high in the following order: the orientation levels of use(level 1; 20.9%), the refinement levels(level 5; 17.1%), the non-use levels(level 0; 15.0%), the preparation levels(level 2; 10.2%), the integration levels(level 6; 5.9%), the renewal levels(level 7; 4.8%), the routine levels(level 4; 4.8%). Third, for the innovation configuration of HE teachers on creativity and personality education, more than half of the HE teachers(56.1%) mainly focused on personality education in their HE classes; 31.0% of the HE teachers performed both creativity and personality education; a small number of teachers(6.4%) focused on creativity education; the same number of teachers(6.4%) responded that they do not focus on neither of the two. Examining the level and type of performance HE teachers applied, the average score on the performance of creativity and personality education was 3.76 out of 5.00 and the mean of creativity component was 3.59 and of personality component was 3.94, higher than standard. For the creativity education, openness/sensitivity(3.97) education was performed most and the next most in the following order: problem-solving skill(3.79), curiosity/interest(3.73), critical thinking(3.63), problem-finding skill(3.61), originality(3.57), analogy(3.47), fluency/adaptability(3.46), precision(3.46), imagination(3.37), and focus/sympathy(3.37). For the personality education, the following components were performed in order from most to least: power of execution(4.07), cooperation/consideration/just(4.06), self-management skill(4.04), civic consciousness(4.04), career development ability(4.03), environment adaptability(3.95), responsibility/ownership(3.94), decision making(3.89), trust/honesty/promise(3.88), autonomy(3.86), and global competency(3.55). Regarding what makes performing creativity and personality education difficult, most HE teachers(64.71%) chose the lack of instructional materials and 40.11% of participants chose the lack of seminar and workshop opportunity. 38.5% chose the difficulty of developing an evaluation criteria or an evaluation tool while 25.67% responded that they do not know any means of performing creativity and personality education. Regarding the better way to support for creativity and personality education, the HE teachers chose in order from most to least: 'expansion of hands-on activities for students related to education on creativity and personality'(4.34), 'development of HE classroom culture putting emphasis on creativity and personality'(4.29), 'a proper curriculum on creativity and personality education that goes along with students' developmental stages'(4.27), 'securing enough human resource and number of professors who will conduct creativity and personality education'(4.21), 'establishment of the concept and value of the education on creativity and personality'(4.09), and 'educational promotion on creativity and personality education supported by local communities and companies'(3.94).

• Proceedings of the Korean Information Science Society Conference
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• 2004.10b
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• pp.460-462
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• 2004

최근 시스템이 점차 대형화되고 복잡화되면서 시스템의 요구사항은 소프트웨어 프로젝트의 성패를 결정하는 중요한 문제로 인식되었다. 특히 소프트웨어 품질에 관심이 높아지면서 고품질의 소프트웨어 개발을 위해 노력이 활발히 이루어지고 있다. 이러한 노력의 일환으로 소프트웨어의 품질 속성을 나타내는 비기능 요구사항을 추출.분석을 위해 연구가 진행되고 있으나 극히 미진한 연구가 진행되고 있다. 본 논문은 이를 위해 소프트웨어 개발의 초기단계인 요구사항 단계에서 비기능 요구사항을 분석하고 이를 설계 단계에서 사용할 수 있도록 기술하는 방안을 제시한다.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1997.10a
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• pp.45-48
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• 1997

SEI(Software Engineering Institute)의 CMM(Capability Maturity Model)은 소프트웨어 개발 공정 및 조직의 성숙도를 5개의 계층적인 단계로 분류, 평가하며, 성숙도 측정의 기준으로 계량적인 메저먼트를 각 단계별로 제시하고 있다. 본 연구에서는 CMM에 의해 제시된 메저먼트에 근거하여 정의되고 사용된 척도의 선정에 정보시스템 개발 및 품질 관리 기법인 QFD(Quality Function Deployment)를 적용하였다. 척도 사용자 그룹으로부터 CMM의 관심 영역, 사용 척도, 척도 계산에 필요한 측정치, 소프트웨어 개발 생명주기에 이르는 과정을 단계적인 흐름으로 파악하여 적절한 척도를 선택하는 데 본 연구의 목적이 있다.