Browse > Article
http://dx.doi.org/10.5392/JKCA.2017.17.07.332

Impacts of Altruistic Disposition and Framing on Persuasion to Help Distant Others in Need: Including the Mediating Role of Perceived Relationship Closeness  

Lee, Seungjo (중앙대학교 미디어커뮤니케이션학부)
Publication Information
Abstract
This study examined the impact of interaction between dispositional empathic concern (DEC) and message framing on effects of the international aid campaign. DEC refers to a trait with which people tend to sympathize with and be concerned about others in need. Message framing is differentiated by positive or negative type. The results supported the prediction that the interaction between DEC and framing would have an effect on responses to messages advocating international relief activities. The overall findings show that the interaction was mainly the result of positive framing eliciting more favorable responses (behavioral intention and perceived relationship closeness) from higher DEC individuals than lower ones. The interaction effect on behavioral interaction was mediated by perceived relationship closeness.
Keywords
Dispositional Empathic Concern; Message Framing; Relationship Closeness; Behavioral Intention; Helping;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
1 J. A. Updegraff, C. Brick, A. S. Emanuel, R. E. Mintzer, and D. K. Sherman, "Message framing for health: Moderation by perceived susceptibility and motivational orientation in a diverse sample of Americans," Health Psychology, Vol.34, No.1, pp.20-29, 2015.   DOI
2 M. H. Davis, "Becoming a community volunteer: Does personality matter?," In Allen M. Omoto (Eds.), Processes of Community Change and Social Action, Mahwah, NJ: Lawrence Erlbaum, pp.67-82, 2005.
3 O. FeldmanHall, T. Dalgleish, D. Evans, and D. Mobbs, "Empathic concern drives costly altruism," Neuroimage, Vol.105, pp.347-356, 2015.   DOI
4 N. Eisenberg, N. D. Eggum, and L. Di Giunta, "Empathy-related responding: Associations with prosocial behavior, aggression, and intergroup relations," Social Issues and Policy Review, Vol.44, No.1, pp.143-180, 2010.
5 L. Shen and L. M. M. Kollar, "Testing moderators of message framing effect: A motivational approach," Communication Research, Vol.42, No.5, pp.626-648, 2015.   DOI
6 E. S. Jeong, Y. Shi, A. Baazova, C. Chiu, A. Nahai, W. G. Moons, and S. E. Taylor, "The relation of approach/avoidance motivation and message framing to the effectiveness of charitable appeals," Social Influence, Vol.6, No.1, pp.15-21, 2011.   DOI
7 L. A. Penner, J. F. Dovidio, J. A. Piliavin, and D. A. Schroeder, "Prosocial behavior: Multilevel perspectives," Annual Review of Psychology, Vol.56, No.1, pp.365-392, 2005.   DOI
8 C. D. Batson, "These things called empathy," In J. Decety and W. Ickes (Eds.), The Social Neuroscience of Empathy, Cambridge, MA: MIT Press, pp.3-15, 2009.
9 W. Litvack-Miller, D. McDougall, and D. M. Romney, "The structure of empathy during middle childhood and its relationship to prosocial behavior," Genetic, Social, and General Psychology Monographs, Vol.123, No.3, pp.303-324, 1997.
10 J. A. Hess, A. D. Fannin, and L. H. Pollom, "Creating closeness: Discerning and measuring strategies for fostering closer relationships," Personal Relationships, Vol.14, No.1, pp.25-44, 2007.   DOI
11 R. B. Cialdini, S. L. Brown, B. P. Lewis, C. Luce, and S. L. Neuberg, "Reinterpreting the empathy-altruism relationship: When one into one equals oneness," J. of Personality and Social Psychology, Vol.73, No.3, pp.481-494, 1997.   DOI
12 김정희, 정혜선, "노인병원 간호사의 노인에 대한 태도에 영향을 미치는 요인: 공감을 중심으로," 한국콘텐츠학회논문지, 제13권, 제12호, pp.840-850, 2013.   DOI
13 X. Zhao, J. G. Lynch, and Q. "Chen, Reconsidering Baron and Kenny: Myths and truths about mediation analysis," J. of Consumer Research, Vol.37, No.2, pp.197-206, 2010.   DOI
14 R. Kurzban, M. N. Burton-Chellew, and S. A. West, "The evolution of altruism in humans," Annual Review of Psychology, Vol.66, pp.575-599, 2015.   DOI
15 G. D. Vitaglione, and M. A. Barnett, "Assessing a new dimension of empathy: Empathic anger as a predictor of helping and punishing desires," Motivation and Emotion, Vol.27, No.4, pp.301-325, 2003.   DOI
16 D. T. Wegener, R. E. Petty, and D. J. Klein, "Effects of mood on high elaboration attitude change: The mediating role of likelihood judgments," European J. of Social Psychology, Vol.24, pp.25-43, 1994.   DOI
17 J. Covey, "The role of dispositional factors in moderating message framing effects," Health Psychology, Vol.33, No.1, pp.52-65, 2014.   DOI
18 H. Paterson, B. Reniers, and B. Vollm, "Personality types and mental health experiences of those who volunteer for helplines," British J. of Guidance Counselling, Vol.37, pp.459-471, 2009.   DOI
19 R. L. Piferi, R. L. Jobe, and W. H. Jones, "Giving to others during national tragedy: The effects of altruistic and egoistic motivations on long-term giving," J. of Social and Personal Relationships, Vol.23, No.1, pp.171-184, 2006.   DOI
20 D. Maheswaran and J. Meyers-Levy, "The Influence of message framing and issue involvement," J. of Marketing Research, Vol.27, No.3, pp.361-367, 1990.   DOI
21 I. P. Levin, G. J. Gaeth, J. Schreiber, and M. Lauriola, "A new look at framing effects: Distribution of effect sizes, individual differences, and independence of types of effects," Organizational Behavior and Human Decision Processes, Vol.88, No.1, pp.411-429, 2002.   DOI
22 김성학, 이승조, "자존감과 보상 유형의 상호작용이 국제구호 캠페인의 효과에 미치는 영향," 한국콘텐츠학회지, 제16권, 제9호, pp.638-648, 2016.
23 C. Yan, J. P. Dillard, and F. Shen, "The effects of mood, message framing, and behavioral advocacy on persuasion," J. of Communication, Vol.60, No.2, pp.344-363, 2010.   DOI
24 S. Sturmer, M. Snyder, A. Kropp, and B. Siem, "Empathy-motivated helping: The moderating role of group membership," Personality and Social Psychology Bulletin, Vol.32, No.7, pp.943-956, 2006.   DOI
25 A. Aron, E. N. Aron, and D. Smollan, "Inclusion of other in the self scale and the structure of interpersonal closeness," J. of Personality and Social Psychology, Vol.63, No.4, pp.596-612, 1992.   DOI