• Title/Summary/Keyword: 관광 편의성

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A Study on the Determinant Attributes for Developing Korean-Style Industrial Tourism (한국형 산업관광 활성화를 위한 선택속성에 대한 연구)

  • Kim, Do Young
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.4
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    • pp.149-157
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    • 2012
  • This article aims to identify the selection attributes for developing korean-style industrial tourism. Evaluating attributes is the most important stage in consumer decision-making process and culture has a significant influence on this stage. This study is to analyze in the evaluation of selection attributes with the theory of industrial tourism and come up with developing tourism. a survey was conducted to the staff of travel agency in korea. Through factor analysis and multiple regression analysis, authors identified five factors(i.e. business, conveniences, tourism attraction, hospitality, property) were amenable to the industrial tourism, found that the most important attributes had the strongest influence on satisfaction level. According to the results of this study, author suggests that nationality of industrial tourism have an effect on evaluating selection attributes of the korean-style industrial tourism. therefore, nationality could be the basis of target marketing strategy.

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value of the property on the impact of the Perceived value of accommodation on tourism satisfaction (숙박시설의 지각된 가치가 관광만족도에 관한 연구)

  • Jeon, In-Oh;Kang, Myoung-Seok
    • Journal of Digital Convergence
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    • v.11 no.10
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    • pp.79-94
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    • 2013
  • Perceived value of the property and determine the satisfaction and accommodation factors impact factor in customer satisfaction, and perceived value of factors for the tourists and the the satisfaction degree of freezing gareul analysis in the following results are derived. First, the economics of accommodation, convenience to the tourists, but the perceived value and accessibility and facilities that do not affect the show better, second, the perceived value, affordability, amenities, increase tourists' satisfaction showed.

Effect of the Festival Post Image on the Satisfaction and Loyalty of Tourists (축제 사후이미지가 관광객 만족 및 충성도에 미치는 영향)

  • Kim, Si-Joong
    • Journal of the Economic Geographical Society of Korea
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    • v.15 no.1
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    • pp.63-76
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    • 2012
  • This study has the purpose of examining the effect of the festival post image on the satisfaction and loyalty of tourists in terms of revisit and recommendation for Baekjae Cultural Festival. The questionnaires for the survey were distributed among 287 visitors of Baekjae Cultural Festival. For the empirical analyses, frequency analysis, reliability analysis, factor analysis, and multiple regression analysis were used based on the conducted survey. The results are as follows: According to the analyses, five factors were drawn such as regionality, convenience, amusement, cultural characteristic of Baekjae, and management. According to the hypothesis testing, convenience, regionality, and amusement affected tourists' satisfaction for the festival, while convenience and amusement influenced revisit intention of the tourists. On the other hand, significance, convenience, and cultural characteristics of Baekjae affected recommendation intention for the festival. In conclusion, amusement & novelty and cultural characteristic of Baekjae were the factors that festival post image affected the satisfaction and loyalty of tourists in terms of revisit and recommendation for Baekjae Cultural Festival.

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The Influence of Physical Environments on Tourist's Emotional Response & Behavioral Intention in Tourist Destination (관광목적지의 물리적 환경이 감정적 반응과 행동의도에 미치는 영향)

  • Kim, Gyu-Young;Lee, Jung-Eun
    • Journal of Digital Convergence
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    • v.12 no.7
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    • pp.123-132
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    • 2014
  • This study examines the influence of the physical environment on tourist's emotional response and behavioral intention in the tourist destination. The research was mainly performed in leading tourist destinations of Busan Metropolitan City (Haeundae, Gwanganri & Songjeong area) by the sampling survey method in April-May 2013. The results demonstrate as follows. Firstly, the tourist's convenience and amenity in physical environments have significant impacts on the negative feeling of emotional response, but attractiveness did not influence in negative feeling. By contrast, the attractiveness and amenity the a of physical environments give significant impacts on the positive feeling of emotional response but convenience did not work in positive response. Secondly, both positive and negative feeling of emotional responses give meaningful impacts on Tourist's behavior intention. According to the meaningful relationship between physical environment and emotional response, the regional characteristics and effective marketing management of tourism resource and preparedness should be considered in setting up tourist facilities.

A Study on the Tourism Structure of the Southern Region in Kangwon Province (강원 남부지역의 관광구조에 대한 연구)

  • 김선희
    • Journal of the Korean Geographical Society
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    • v.38 no.2
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    • pp.257-274
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    • 2003
  • This study is to diagnose the tourism structure of the southern region in Kangwon province and to correct the problems regarding the subject. The methods of comparison and analysis on structural and geographical characteristics of tourists, tourism resources, and tourism industry by region have been employed. It was found that the southern region of Kangwon province has many advantages for tourism industry including excellent transportation networks such as Kangnws and Wonju and tourism demands are great for coal mines in the region including Chongson, Taebaek, and Samchok. Accordingly, tourism in the region has witnessed a distinctive increase in recent years. On the other hand, excessive dependence on nature-based tourism, concentration of tourism demands only during summer season, and insufficient tourism facilities are found to be problems. This study also found that for sustainable tourism developments in the southern region of Kangwon, categorization and diversification of tourism resources, development of combined programs connecting Kangwon province to other regions, improvement of tourism facilities, expansion of tourism market, and smaller division of tourism area are necessary.

Perceptual Differences of Success Factors for a Maritime Tourism Complex Using Fuzzy Theory (Focusing on Golden Harbor, Incheon) (퍼지이론을 활용한 인천 해양관광단지 성공요인의 인식차이 분석에 대한 연구(인천 골든하버를 중심으로))

  • Cha, Youg Doo;Gong, Jeong Min;Yeo, Gi Tae
    • Journal of Navigation and Port Research
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    • v.41 no.1
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    • pp.9-16
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    • 2017
  • The maritime industry is recognized as an important national industry in the world today, and its importance is increasing. One of the most important marine industries is the marine leisure industry. Korea attracts many foreign visitors, and a wide variety of cultural and tourist resources are worth accessing. Among the visitors are Chinese tourists, who are called Youke and who represent a constantly increasing trend since 2007, when 1.06 million people visited, to 2015, when 5.98 million people visited Accordingly, a budget of about one trillion won has been committed to creating a resort complex called Golden Harbor at Incheon, which will focus on the development of a marine tourism complex In this study, we conduct a survey on the potential of Chinese tourism and marine tourism professionals only success of the targets of the Incheon Port Authority was analyzed by comparing the difference. A fuzzy analysis of the questionnaire results on Chinese tourists showed the importance of giving the highest priority to services being friendly(0.823), followed by safety(0.823) and convenience(0.773), highlighting the importance of recognize a variety of tourism products(0.755). Targeted surveys were conducted on 20 of Incheon Port Authority s employees They showed that various tourism products are the main issue(0.852), following by accessibility(0.850) and immigration(0.810), showed that convenience is important to recognize the order of (0.793).

Influence on the Destination Attractiveness on Perceived Value, Satisfaction, Loyalty among Japanese Tourists (관광지 매력성이 지각된 가치 및 충성도에 미치는 영향: 방한 일본인 관광객을 중심으로)

  • Ko, Seon-Hee;Park, Eun-Suk
    • The Journal of the Korea Contents Association
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    • v.11 no.7
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    • pp.467-477
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    • 2011
  • The purpose of this study is to examine the structural relationship among the destination attractiveness, perceived value and loyalty of Japanese tourists. In this study, 2 hypotheses based on literature reviews were employed. Questionnaire was also developed based on the previous study. Data were collected from Japanese tourists. Then the data and hypotheses were examined using structural equation modeling(SEM) by AMOS. The results are as follows. Firstly, 'nature culture' factor has no effect on tourist perceived value. Secondly, 'convenience' and 'access' factor have positive effects on both functional value and symbolic value. Moreover, these factors have stronger effects on functional value. Lastly, tourist's functional value has a positive effect on loyalty while symbolic value has no effect on loyalty. The contribution and limitations of this research were discussed and the future possible researches were mentioned.

Multimedia Tour Contents Service System Employing GPS-based Location Information (GPS 위치정보를 이용한 멀티미디어 관광 콘텐츠 제공 서비스)

  • Kim, Young-Cheol;Kim, Sang-Tae;Cha, Hyeon-Cheol;Kim, Hyun-Deok
    • 한국IT서비스학회:학술대회논문집
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    • 2009.11a
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    • pp.55-58
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    • 2009
  • 위치기반 서비스는 사용자의 위치를 자동으로 인식하여 사용자의 위치를 고려한 맞춤형 서비스를 제공하며, 일반적으로 위치정보 획득을 위해 GPS(Global Positioning System)를 이용하고 있다. 본 논문에서는 GPS 수신기를 통해 수신된 정보로부터 차량의 위치정보를 인식하고, 이를 사전에 설정된 관광 차량의 이동경로와 비교 분석하여 안내 방송이 필요한 각 관광지까지의 거리와 소요시간 등을 실시간으로 인식한다. 또, 이러한 인식결과를 이용하여 사전 또는 실시간으로 설정된 관광지의 멀티미디어 관광 콘텐츠를 영상과 음성으로 재생하여 관광객에게 제공하게 된다. 특히, 각각 사용 언어가 다른 사용자가 동시에 서비스를 이용하더라도 별도의 음성채널을 통하여 서비스를 제공하며, 사용자 수신기에서 채널을 선택하여 이용하므로 사용자 편의성을 높일 수 있다.

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Analysing the Relationship among Tourism Omnichannel Selecting Factor, Satisfaction and Purchasing Intention on the Tourism Purchasing Stage (관광구매단계에서의 관광옴니채널 선택요인, 만족도, 구매의도 등에 관한 영향관계 분석)

  • Park, Hyun-Jee;Park, Jung-Hwan;Lee, Joung-Sil;Kim, Young-Ha;Oh, Am-Suk;Park, Bong-Gyu
    • Journal of Digital Convergence
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    • v.15 no.10
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    • pp.173-182
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    • 2017
  • On the tourism purchasing stage, this study is focused on analyzing the relationship among tourism omnichannel selecting factor, satisfaction and purchasing intention considering the moderator effects of tourism experience and perceived risk. Based upon antecedent studies and literature about tourism omnichannel, We presented the study model and hypotheses. For the accurate analysis, we did field survey with 400 respondents. The results are as follows. First, the positive relationship are found between channel selecting factors during purchasing and tourism omnichannel satisfaction. Secondly there is a positive relationship between tourism omni-channel satisfaction and tourism purchasing intention. Thirdly tourism experience is proved as a positive moderating effect between channel selecting factors during purchasing and tourism omni-channel satisfaction. But the moderating effect of perceived risk is negative between them.

Destination Management Strategy Based on the Importance-Performance Analysis -A Case Study in Kangwon-do Province, Korea- (중요도-성취도 분석을 기초로 한 관광지 관리 방안에 관한 연구 -강원도 소재 관광지를 중심으로-)

  • 김정민
    • Korean Journal of Environment and Ecology
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    • v.17 no.3
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    • pp.276-284
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    • 2003
  • The purpose of this study is to develop effective destination management strategies for three typical tourist destinations in Kangwon province based on the importance-performance analysis. The results show that overall performance levels of 21 management attributes in three destinations is relatively low, compared to the importance levels of the attributes. 6 attributes place in Concentrate Here, 4 attributes in Possible Overkill, 6 attributes in Keep Up Good Work, and 5 attributes in Low Priority. There is no significant difference in the importance level among three destinations, while performance levels are the lowest at Naksan & Kyungpo beaches, and highest at Ganhyun area. Findings of the survey expect to be used as fundamentals in management policy making process for each destinations.