• Journal of Digital Convergence
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• v.15 no.1
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• pp.151-162
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• 2017

The purpose of this study is to analyze the effect of face sensitivity on the major selection and job efficacy of tourism related majors. Therefore, we analyzed the questionnaires of 315 students who majored in tourism at a two - year university in Seoul through multiple regression analysis. As a result of the analysis, it was found that the eating factor of the A sense of shame substance, which is an independent variable, did not affect the selection factor of the dependent variable. In the study in which the major selection was made as the independent variable, And did not affect efficacy which was significantly correlated with job satisfaction and self-efficacy. Therefore, it is expected that positive attitude and guidance to the tourism industry will have a positive effect on career planning and career maturity level after graduation.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.376-387
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• 2019

The role of local decentralization and balanced regional development becomes important due to the concentration of population due to urbanization, and the development of tourism contents in local governments is actively being attempted. However, this is largely due to quantitative growth, and it does not offer tourist content that offers a different experience while utilizing regional characteristics. This means that it is important to develop programs and contents that emphasize the identity of the region by cultivating local characteristics and build a different image. However, most of the small regions where characteristic resources are difficult to find have a problem that it is difficult to develop different programs and contents due to relatively few development opportunities and financial constraints. In this study, it was considered that it is effective to analyze characteristic features of the region and utilize the possessed assets as much as possible. Therefore, we propose a service design process that effectively supports ecotourism, one of the regional revitalization plan using local eco - assets. In the process, Venn Diagram Position and Context Map methodology was developed and verified through Sutonggol Observation Path.

• Journal of Digital Convergence
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• v.19 no.7
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• pp.71-77
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• 2021

This study aimed to suggest ways to utilize local governments' SNS by recognizing whether advertising affinity affects advertising effectiveness and significant differences between photo types (personality or absence) and generation. The survey was conducted from 1 April to 16 April 2021, and a total of 235 copies were used for empirical analysis. According to the analysis, advertising likeability affects advertising effects, and photos involving tourists have a greater impact on advertising effects in their 20s. This will require local governments to make various efforts to identify the generations that access SNS the most, and to encourage them to post photos suitable for that generation, along with ensuring that tourists' photos are posted at tourist attractions.

• Iberoamérica
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• v.22 no.1
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• pp.73-109
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• 2020

In the tourism industry, emotional labor-related problems are highly likely because workers cannot avoid frequent face-to-face contacts with customers. Emotional labor, however, is not always recognized in the same pattern by every worker in similar situations. As can be see in this research, emotional labor appears to vary depending on individual characteristics and sociocultural and economic conditions. In fact, there are so many factors affecting emotional labor, and the level of influence concerning these factors can vary depending on when and where they are. Psychological and mental pains and stress from emotional labor depend on a number of factors. The expression of emotional labor, depending on age, length of employment and gender, shows a clear difference. In particular, for those who are planning to participate in international labor migration to the United States in the future, emotional labor was often not recognized as a serious problem or rather a positive social and cultural experience. In fact, there are various types of tourism workers in Oaxaca, and their experiences vary greatly depending on individual and economic and sociocultural environments. The emotional labor of the workers in the tourism sector of Oaxaca also has various forms depending on various conditions. Positive or negative perceptions and consequences of emotional labor vary depending on the circumstances of the individual and working conditions. In other words, socioeconomic conditions, individual personality or experiences, sociocultural characteristics, and autonomy in the workplace, have a significant impact. As a result, the forms and effects of emotional labor expressed and understood by tourism workers vary considerably and may vary depending on the situations. Considering these problems, the way emotional labor emerges is greatly influenced by sociocultural or personal factors as well as economic factors. In addition, rather than considering the existence and seriousness of emotional labor as given depending on the nature of a particular industry or work, it should also be recognized that the expression of emotional labor differ considerably from individual to individual. Also, the seriousness of problems caused by emotional labor can be diversified. In this sense, it is necessary to clearly understand the meanings of the dynamism, diversity and multidimensionality of emotional labor from a new perspective.

• The Journal of the Convergence on Culture Technology
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• v.9 no.3
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• pp.481-485
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• 2023

Thousands of festivals are held all around the country each year but most of them do not show any distinctive characteristics as they are all alike. It is the aim of this study to select a core element of each festival that suit the need of its characteristics which will lead to the continuity and success. This endeavor will also play an important role in setting up a brand identity. Delphi technique will be adopted to suggest a core program element of MEDI FESTA to be the representing festival of Daegu.

• Asia-Pacific Journal of Business
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• v.15 no.1
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• pp.273-287
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• 2024

Purpose - This study conducts the co-occurrence analysis, one of the social network analysis using global OTA's online reviews and grades in order to understand the experience structure of foreign tourists visiting cutural tourism resources in Jeju, Korea. Design/methodology/approach - For this purpose, this study selects 6 cultural tourism resources in Jeju as the study sites, and collects qualitative review data (noun, adjectives, and verb) and quantitative grade data. Findings - The co-occurrence network analysis between words and grade of market and street shows that the grade of 5 appears the most simultaneous with pork, buy, lot, try, fresh, black, food, price, seafood, local, market, good, street, etc. and the grade of 1 connects with small, dish, better, taste, etc. And the co-occurrence network analysis between words and grade of tradition and folklore shows that the grade of 5 appears the most simultaneous with village, place, museum, visit, time, life, culture, women, diver, use, lot, etc. and the grade of 1 connects with minute, spend, room, recommend, honey, etc. Research implications or originality - The above research results are relevant in order to find out the core experience of foreign tourists using online review and grade generated by foreign tourists and use as the important information to develop the strategies related to the planning and management of cultural tourism resources.

• Journal of recreation and landscape
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• v.6 no.2
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• pp.63-71
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• 2012

As the interest in rural tourism has been increasing since the late 1990s, the research associated with rural tourism has increased, including research on the classification of rural tourism resources. The research classifying these resources has proved useful to many other studies. Although such studies have been conducted for a long time, they have expressed only experts' perspectives and been supported by statistics, without reflecting on users' opinions. Given this background, this study aims to classify rural tourism resources by focusing on the rural activities for tourists who use those tourism resources. To achieve this, each study participant proceeded to collect tourism resources by using a rural amenity resources database, and a card sorting test was conducted. Thirty-two people who had previously gone sightseeing in the rural areas were chosen as participants in the card sorting test. After the card sorting test was complete, the results were reviewed by experts. These results yielded six categories: doing nature activities, eating and cooking local dishes, putting up (overnight stays), going sightseeing/appreciating the landscape, enjoying leisure activities, and doing artistic activities. In the doing nature activities category, there were four subcategories: experiencing local resources, experiencing nature, experiencing tradition, and harvesting. This study was conducted to improve the satisfaction and understanding of the tourists who visit rural areas. Thus, the classification of rural tourism resources developed by this study will be widely used to establish the framework or contents of websites, applications, and so on, for promoting rural tourism resources and local resources.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.194-204
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• 2021

The purposes of the study were two-folded: to identify visitors' motivations for the history-based dark tourism and to test empirically the relationships among visitors' motivations, authenticity, emotion, satisfaction and attitude change. The online survey was conducted, from August 3rd to 20th of 2020, on visitors over 15 years old with previous experience with dark tourism within last three years. 347 individuals responded to the online survey. The study results were as follows: first, among four dark tourism visiting motivation including, motivation to research, historicalness, deviation, and self-examination, first two variables motivation to research and historicalness showed positive effect on authenticity and emotion. Second, the study found that visitors' satisfaction influenced positively towards attitude change. Finally, authenticity and emotion positively influenced attitude change. This study empirically suggests a change in attitude toward history due to the dark tour. Since historicality has been shown to have a significant influence on the attitude of history through authenticity and emotion, it is necessary to strengthen story-based experience programs at historical sites.

• The Journal of the Korea Contents Association
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• v.18 no.1
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• pp.19-30
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• 2018

The main purposes of this study are to analyze the contents and text network of online tourism information. For this purpose, Jeju Island, one of the representative tourist destinations in South Korea is selected as a study site. And this study collects the contents of both JeJu official tourism website and Sina Weibo's personal blogs which is one of the most popular Social Network Systems in China. In addition, this study analyzes this online text information using ROST Content Mining System, one of the Chinese big data mining systems. The results of the content analysis show that the formal website of Jeju includes the nouns related to natural, geographical and physical resources, verbs related to existence of resources, and adjectives related to the beauty, cleanness and convenience of resources mainly. Meanwhile, personal blogs include the nouns of Korean-wave, food, local products, other destinations and shopping, verbs related to activity and feeling in Jeju, and adjectives related to their experiences and feeling mainly. Finally, the results of text network show that there are some strong centrality and network of online tourism information at formal website, but there are weak relationships in personal blogs. The results of this study may be able to contribute to the development of demand-based marketing strategies of tourists destination.

• The Journal of the Korea Contents Association
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• v.22 no.8
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• pp.258-273
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• 2022

This study examines the effect of SNS tourism value (economic, social) and social capital (bonding, bridging) on SNS tourism satisfaction using SNS and the effect of SNS tourism satisfaction on reuse intention. In addition, in the relationship between SNS tourism satisfaction and reuse intention, a future-oriented time perspective variable was applied to investigate the moderating effect. We verified 326 people who had accommodation tourism experience using SNS. SPSS 25.0 and Smart PLS 3.0 were used to analyze reliability and validity. The study results are as follows. First, economic and social values had a positive effect on satisfaction. Second, it was found that bridging social capital had a positive effect on satisfaction, but bonding social capital had no effect. Third, satisfaction was confirmed to have a positive effect on reuse intention. Fourth, in the relationship between satisfaction and reuse intention, the future-oriented time perspective was found to have a significant moderating effect. The overall implications are presented through the research results, and it is expected that these will be used as basic data for the development plan of the tourism industry.