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http://dx.doi.org/10.14400/JDC.2021.19.7.071

A Study on the Effect of Advertising by Generation on the Types of Tourist Attractions Posted on SNS  

Lim, Jae-Moon (Dept of Photography, Image and Drone, Gwangju University)
Publication Information
Journal of Digital Convergence / v.19, no.7, 2021 , pp. 71-77 More about this Journal
Abstract
This study aimed to suggest ways to utilize local governments' SNS by recognizing whether advertising affinity affects advertising effectiveness and significant differences between photo types (personality or absence) and generation. The survey was conducted from 1 April to 16 April 2021, and a total of 235 copies were used for empirical analysis. According to the analysis, advertising likeability affects advertising effects, and photos involving tourists have a greater impact on advertising effects in their 20s. This will require local governments to make various efforts to identify the generations that access SNS the most, and to encourage them to post photos suitable for that generation, along with ensuring that tourists' photos are posted at tourist attractions.
Keywords
Social Network Service(SNS); Tourist Destinations; Photography Types; Advertisement Likeability; Advertisement Effect;
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Times Cited By KSCI : 1  (Citation Analysis)
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