• Journal of Digital Convergence
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• v.12 no.1
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• pp.115-125
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• 2014

The purpose of this study is to examine the impact relation among the visitor satisfaction, it's antecedents and the modification of images of Korea perceived by Chinese and Russian Tourists after their visits to Korea. According to the data analysis, the satisfaction of Russian tourists is higher than that of Chinese tourists within statistical significance. The result produced by structural equation model shows that the satisfaction of Chinese tourists is affected by destination attractiveness, public order, shopping, food and accommodations positively. Especially the public order and shopping of Korea are relative major attributes. In comparison, the satisfaction of Russian tourists is affected by only destination attractiveness, public order and food positively. Then again, the impact relation between overall satisfaction and the modification of images of Korea perceived by tourist visited Korea is affected positively within statistical significance.

• The Journal of Information Technology and Database
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• v.1 no.2
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• pp.71-102
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• 1994

현대는 고도 정보화사회(information society)로서 DB의 가치는 점점 증가하고 전반적인 DB 서비스는 일반적으로 많이 발전하여 우수한 정보 서비스가 제공되고 있다. 그러나 관광정보 DB서비스의 가치는 아직까지 거의 인식되지 않고 있는 실정이다. 따라서 본 연구에서는 초보단계에 있는 관광정보 DB서비스의 만족도를 측정함으로써 국내 관광정보 DB서비스의 수준을 파악하고 관광정보제공자에게 개선해야 될 문제점을 제시하고자 한다. 그러므로 관광정보 DB서비스의 개념을 정립하고 관광정보 DB서비스의 현황을 고찰하고자 Bailey와 Pearson의 연구에서 제시한 39가지 요인 중에서 관광정보 DB서비스와 관련된 요인을 추출하고 의미를 재정의하여 HiTEL의 이용자를 대상으로 첫째, 정보서비스의 메뉴별 선호도 둘째, 관광정보 DB서비스의 만족도 셋째, 관광정보 DB서비스의 각 메뉴별 선호도와 만족도 넷째, 이용자 특성별로 각 메뉴의 선호도를 비교분석 다섯째, 관광정보 DB서비스의 만족요인을 분석하였다. 관광정보 DB서비스의 전반적인 만족도는 평균치(4.0)보다 저조한 3.85로서 저조하게 나타나고 있다. 즉, 관광정보의 이해도(4.55)는 평균보다 다소 좋은 반면, 다른 관광정보의 만족도는 평균치 보다 저조하다. 특히 관광정보의 연결사정(3.68)과 관광정보의 제공속도(3.44)가 아주 낮게 나타났다. 한편 HiTEL이 제공하는 관광정보 DB서비스의 각 메뉴 중에서 가장 자주 이용되는 메뉴는 알림나라(40.2%)이며, 아시아나항공(22.5%), 농협일렉트로뱅크(13.7%), 대한항공(9.8%), 위너스 OK서비스(6.9%), MEET/매경SCOUT(6.9%)의 순으로 관광정보는 전반적으로 골고루 이용되고 있다. 또한, 메뉴별 관광정보 DB서비스의 만족도가 평균만족도보다 낮은 것은 알림나라(3.48), 농협일렉트로뱅크(3.84), 대한항공(3.90), 위너스OK서비스(3.95)로 나타났다. 그리고 각 메뉴별 이용자의 계층별 선호도는 첫째, 남성은 알림나라(40%), 아시아나 항공(23.16%), 농협일렉트로뱅크(12.63%)를 많이 이용하나, 여성은 알림나라(42.86%), 농협일렉트로뱅크(28.57%)를 주로 선호하는 것으로 나타났다. 둘째, 연령별 선호도는 나이가 많을수록 단순 관광안내정보인 알림나라, 농협일렉트로뱅크보다는 보다 항공관련 정보를 더욱 선호하는 것으로 나타났다. 셋째, 직업별 선호도는 학생과 사무직에 종사하는 사람이 가장 많은 메뉴를 이용하며, 전문직, 관리직, 기술직은 대체적으로 항공관련정보를 더 선호하는 것으로 분석되었다. 넷째, 학력별 선호도는 고학력자일수록 많은 메뉴를 이용하고 있으며, 다섯째, 가입시기별 선호도는 가입한 시간이 길어짐에 따라 항공관련정보를 선호하는 것으로 나타났다.

• Journal of Digital Convergence
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• v.11 no.10
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• pp.79-94
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• 2013

Perceived value of the property and determine the satisfaction and accommodation factors impact factor in customer satisfaction, and perceived value of factors for the tourists and the the satisfaction degree of freezing gareul analysis in the following results are derived. First, the economics of accommodation, convenience to the tourists, but the perceived value and accessibility and facilities that do not affect the show better, second, the perceived value, affordability, amenities, increase tourists' satisfaction showed.

• Korean Journal of Culture and Social Issue
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• v.21 no.3
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• pp.535-550
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• 2015

This study looks into different life styles of Chinese FITs and how their life styles might cause differences in tourist satisfation, intention of revisiting and recommendation. Based on the analyses of the life styles of Chinese FITs who visited Korea, the final result concluded 27 questions and 5 causes. In total, 6 hypotheses were accepted through confidence analysis, correlational analysis of variables, life style cluster analysis and analysis of differences between life style clusters. So the study expects to make a positive contribution, providing useful information to create strategies to intrigue more Chinese FITs and develop better tourist product.

• Journal of the Korean Data and Information Science Society
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• v.22 no.6
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• pp.1075-1087
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• 2011

We analyze the tourist satisfaction of the Daegu City Tour which plays a big role in the local tourism boosting through '2011 Visit Daegu Year'. To analyze a causal relation among factors, we proposed a structural equation model consisting of four latent variables of the tour: motivation, expectation, satisfaction, and future behaviors. Using data from the actual tourists of the Daegu City Tour, we found out that tourists' motivation before the tour does not affect tourists' satisfaction after the tour. However those who have higher motivation have positive future behavior and those who have the higher expectation are more satisfied with the tour. Meanwhile, the expectation before the tour does not lead the future behavior but the satisfaction after the tour influences the positive future behavior.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.147-158
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• 2016

The purpose of this study is to define determinants of tourists' behavior focused on tourism omni-channel and to verify the relationship between tourism information search motivation, tourism omni-channel satisfaction, tourism experience and perceived risk. We presented the hypotheses including ease of use, trust and satisfaction and also analyzed the moderator effects of tourism experience and perceived risk(financial risk, psychological risk) variables. For an accuracy of expected results, we focused on survey with 298 respondents. Based upon prior studies, it is meaningful that this study verified 1) the positive relationship between tourism information search motivation and tourism omni-channel satisfaction and 2) the significant moderating effect of financial risk on the relationship between tourism information search motivation and tourism omni-channel satisfaction.

• Journal of Korea Entertainment Industry Association
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• v.14 no.4
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• pp.1-16
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• 2020

The purpose of this study is to promote package tourism. The value perceived as a sub-factor of tourism motivation and inducement was divided into emotional and functional values. And the variables of tourism constraints, satisfaction and behavior were addedly presented. The analysis proved that all factors have a positive effect on perceived values (emotional and functional) of the sub-factors of tourism motivation (daily escape, harmony, service appeal, convenience). The perceived value (emotional and functional) has also established a positive impact on the satisfaction, and tourism restrictions have been proven to have a negative impact on satisfaction and behavior intention. Finally, it was confirmed that there was a positive relationship between the two variables of satisfaction and behavior. Based on these research results, the implications and future research directions were presented, and it could be useful for promoting package tourism.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.143-150
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• 2016

We analyzed the relationship among customer value, satisfaction and continuous use intention of tourism social commerce in this study. And also we observed the moderating effects of regulatory focus on the relationship between customer value and satisfaction. As the results, we found partially positive relationship between customer value and satisfaction and positive relationship between satisfaction and continuous use intention of tourism social commerce. The regulatory focus partially moderated the relationship between customer value and satisfaction. Finally we emphasize the importance of customer value, enhancing promotion focus and weakening prevention focus for continuous use intention of tourism social commerce.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.9
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• pp.1441-1451
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• 2009

This study analyzed the strategic importance of fashionable products in order to increase the tourism allure of Seoul. Data were collected from the 758 foreign tourists visiting Seoul from Japan, China, and the USA. The survey was statistically analyzed by chi-square, regression, and ANOVA method. The fashionable products were found to be the most frequently shopped product category and the clothing product was identified to be the most preferred. The retail store area with the greatest market share was identified as Myundong. Product satisfaction with fashionable products is identified to have a positive relationship with tourism satisfaction and royalty to Seoul. A strategic focus on fashionable products is recommended for an increased tourism competency.

• Journal of Navigation and Port Research
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• v.37 no.2
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• pp.211-219
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• 2013

The purpose of this study is to find out how to improve tourism competitiveness of cruise harbours in Korea by analyzing tourism satisfaction level of international cruise visitors to Korea, who are increasing rapidly as Northeast Asian cruise tourism market is growing up. In this study we analyzed the factors of effects on tourism satisfaction level by Chinese visitors, Japanese visitors and English speaking visitors respectively based on the results of "International Cruise Visitor Survey 2012". The results of this study show that the individual satisfaction level of port of calling & tour schedule, immigration procedures, transportation, shopping influenced overall tourism satisfaction level by countries. It implied that those attributes should be reflected hereafter when we establish a marketing strategy for each of cruise cities. This study has a great significance in that those results suggest useful information when we make plans not only for activating cruise harbours but also for cruise tour marketing.