• Journal of Distribution Research
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• v.8 no.1
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• pp.47-67
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• 2003

The purpose of this study is to investigate three issues. First, we investigated four control mechanisms that might increase the franchisee's perception of franchiser commitment: a franchiser's TSIs, relational norms, monitoring, and qualification programs. Second, we proposed that appropriateness and efficacy of these control mechanisms in fostering franchiser commitment might be changed over the relationship life cycle. Third, we examined how bureaucracy and levels of franchiser's commitment related to relationship satisfaction. Through empirical analysis, research results indicate that a franchiser's TSIs and relational norms are positively associated with the franchisee's perception of franchiser commitment. In detail, what increase franchisee's perception of franchiser commitment in short-term relationship are franchiser's TSIs but relational norms are more important in the long-term relationship. In addition, the results show that franchisee's perception of franchiser commitment, participation and formalization are positively related to relationship satisfaction.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.699-706
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• 2021

This study aims to investigate the relationship between depression, drinking and social relationship satisfaction. The study also examines the moderating effect of social relationship satisfaction between depression and drinking. For these purposes, 217 single seniors with chronic diseases, excluding missing values, were finally analyzed from the 13th Korea Welfare Panel Study(KWPS). Correlation analysis, moderating analysis performed using SPSS(21.0 version). The findings of the study were as follows. First, it was identified that family relationship satisfaction among social relationship satisfaction significantly moderating the relationship between depression and drinking. Second, it was no identified that satisfaction with satisfaction with social acquaintance among social relationship satisfaction significantly moderating the relationship between depression and drinking. Based on the study results, this research suggested the practice and policy implications to increase family relationship satisfaction, especially to the single seniors with chronic diseases as well as to decrease their drinking.

• Management & Information Systems Review
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• v.36 no.1
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• pp.41-57
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• 2017

The previous studies have investigated the effect of social capital on innovation performance. However, the previous studies investigating the relationship between social capital and innovation performance have assumed a black box in the linkage. According to the knowledge based view, firms with inter-dependent relationship can make innovation through sharing processes of knowledge. In other words, social capital as intangible resource results in knowledge management activities which can increase innovation performance. And increasing innovation can make relationship satisfaction promoting relationship investment gradually. Therefore, research hypotheses are made from social capital to relationship investment. From the empirical results, except for the effect of knowledge sharing on both product innovation and relationship satisfaction, almost all hypotheses are reported to be significant. And product innovation performance positively affects relationship satisfaction, and relationship investment is positively affected by relationship satisfaction. From this study, we can know the importance of knowledge management activities in strategic management view.

• Journal of the Korean Society for Library and Information Science
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• v.54 no.2
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• pp.299-322
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• 2020

The purpose of this study is to suggest reading education plan by exploring the characteristics of peer-relationship networks of elementary school students, and grasping the effects of those characteristics on the reading competencies. Social network analysis method was used, and centrality analysis, QAP correlation and QAP multiple regression analyses were conducted to examine the relationship between peers and reading competencies. The findings show that the help relationship rather than peer characteristics and friend relationship was related to reading competencies. However, since the friend relationship has an effect on the help relationship, it is also found that the relationship between the friend and the help relationship network should be considered in order to improve the reading competencies. This network analysis results are meaningful in reading education plan in the sense that they suggest a useful guideline for the formation of members ranging from individuals, small groups, to a whole class, and for periodical activities considering situation and learning purposes such as before, during, and after reading activities.

• Journal of the Korean Society of Costume
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• v.56 no.3 s.102
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• pp.91-106
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• 2006

The purpose of this study is to examine the differences of long-term relationship intention process according to consumer characteristics. Data for this research was collected from 540 women older than 20 years old in Seoul, Gwangju, and Gyeonggi-do. The results are as follows. First, relationship consumers having relationship with stores were different from customers having relationship with a brand in specific store in the long-term relationship intention process. Second, consumers having relationship for a long period and consumers having relationship for a short period showed differences in long-term relationship intention process. Third, strong relationship consumers and weak relationship consumers showed differences in long-term relationship intention process. Forth, involvement groups showed differences in long-term relationship intention process. These results imply that fashion retailers need set up the relationship strategy for subdivision groups along consumer characteristics.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.2
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• pp.185-205
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• 2017

The purpose of this research is to examine the relationship between the adult attachment of married employees, their job motivation and marital relationship. For this purpose, a questionnaire survey was carried out with 370 married employees in the Chungnam area as the target from Sep. 10 to Oct. 14, 2016. The collected data was analyzed using SPSS 23.0 using descriptive statistical analysis, the independent sample T-test, ANOVA analysis, Pearson correlation, and structural equation analysis. First, significant differences were revealed in the level of attachment avoidance, satisfaction with the marriage relationship, and job motivation according to the age group, in the level of attachment avoidance and satisfaction with the marriage relationship according to the education level, in the level of attachment avoidance and satisfaction with the marriage relationship according to the marriage period, in job motivation according to the position, in satisfaction with the marriage relationship according to the average household income, and in satisfaction with the marriage relationship according to the work shift pattern. Second, although a significant negative correlation appeared between attachment anxiety and attachment avoidance, a significant positive correlation was found between attachment avoidance and job motivation. Also, although a significant negative correlation appeared between attachment avoidance and marital relationship, a significant positive correlation was found between job motivation and marital relationship. Third, to examine the mediating effect of satisfaction with the marital relationship on the relationship between adult attachment and job motivation, a structural equation analysis was carried out. As a result, the indirect effect of attachment anxiety on job motivation turned out to be significant and its complete mediating effect was confirmed. This suggests that when developing programs to improve job motivation within the workplace or consultative interventions for the enhancement of marital relationships, the above characteristics of individuals should be taken into consideration.

• Journal of the Korean Society for information Management
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• v.27 no.4
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• pp.219-237
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• 2010

This study proposes a 'Bibliographic Universe Relationship Vocabulary'(burv) using the RDF/OWL Object Property under the SPO predicate logic according to the relationship type among all entities of bibliographic universe and implemented a 'relationship ontology system' to establish a new cataloging business domain called 'Relationship Description Cataloging' based on the ontology.

• Management & Information Systems Review
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• v.29 no.1
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• pp.97-115
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• 2010

The concept that human and brand can related to each other is referred to as 'brand relationship' or 'consumer-brand relationship. By arguing that the concept of brand relationship is a readily understandable analogue, it appears that relationship thinking in the context of consumers and brands sometimes is taken for granted without thoroughly discussing its applicability. In this perspective, this paper tests the limitations with the relationship metaphor and interpersonal relationship theory by comparing the differences among product categories. And research findings as follow like these. First, even if many companies seek to anthropomorphize their brands, consumers may still don't consider them as human. Second, the possibility of personification is much higher in product categories like lead higher interaction between consumers and brands and give higher enjoyment than those of lower. And finally, consumer's personification of products are not essential factors that lead higher brand relationship.

• Korean Journal of School Psychology
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• v.16 no.2
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• pp.111-128
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• 2019

The present study was to investigate the mediating and moderating effects of self-acceptance on the relationship between perfectionistic self-presentation and peer relationship quality in adolescents. Two hundred and sixty-one middle school students were surveyed. The results were as follows. First, self-acceptance had a full mediation effect on the relationship between perfectionistic self-presentation and peer relationship quality. That is, peer relationship quality was only indirectly affected by perfectionistic self-presentation through self-acceptance. Second, self-acceptance had a significant moderating effect in the relationship between perfectionistic self-presentation and peer relationship quality. Perfectionistic self-presentation did not have a statistically significant impact on peer relationship quality in the group with low self-acceptance, but it did in the group with high self-acceptance. Therefore, this study suggests the need for counseling and educational approaches to improve adolescents self-acceptance by verifying the effect of self-acceptance in perfectionistic self-presentation and peer relationships.

• Industry Promotion Research
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• v.8 no.4
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• pp.123-129
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• 2023

This study was intended to discuss the economic exclusion of the elderly, which may be experienced in a super-aged society, and to propose a method to improve the interpersonal satisfaction of the elderly through the expansion of social networks in order to overcome this. As a result of this study, first, it suggests that the method of overcoming economic exclusion and improving human satisfaction requires a high interest in women in the subject, and the elderly, low-educated, It was found that it is urgent to overcome the economic exclusion of the low-income class. Second, as a result of examining the effect of social network on human relationship satisfaction, it was found that the more women, the higher the age, the more shopping, and the smoother communication with children, the higher the human relationship satisfaction. Third, as a result of examining the effect of economic exclusion on human relationship satisfaction, it was found that the more leisure activities visited relatives and relatives, and the more paid facilities used social networks, the lower the relationship satisfaction. Therefore, it can be seen that improvement measures for leisure activities and social networks are required. Fourth, as a result of examining the mediating effect of the social network, the social exclusion in the causal relationship in which the independent variable economic exclusion affects the dependent variable, human relationship satisfaction, The relational network was found to have a complete mediating effect. In conclusion, economic exclusion and social network affect human relationship satisfaction, and it was found that human relationship satisfaction improved only when economic exclusion was overcome and social network was improved.