• Title/Summary/Keyword: 공익몰입

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Mediating Effects of Self-Regulatory System between Ad Liking and Emotional Engagement in Public Service Announcements (공익광고캠페인의 호감도와 몰입의 관계에서 자기조절체계의 매개효과)

  • Yang, Byunghwa
    • Journal of Digital Convergence
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    • v.16 no.5
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    • pp.199-206
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    • 2018
  • The current study investigated mediating effects of self-regulatory system in the context of public service announcements (PSAs). We conducted a survey to collect participants' orientation of self-regulatory systems, emotional response and evaluation of PSAs. A total of 70 undergraduate students with mean age of 22.49 (SD = 3.22). Results showed that emotional engagement to the PSAs is affected by ad liking and, in turn, directly influences intention to act as a campaign outcome. Furthermore, our findings suggested that promotion-oriented individuals are more likely to commit PSA messages than do the prevention-oriented individuals. Therefore, messages of the PSA campaign should include hope and aspiration, indicating the connection of accomplishment and advancement.

The Effects of Social Welfare Center Worker's Public Service Motivation on Organizational Performance (사회복지관 종사자들의 공공봉사동기가 조직성과에 미치는 영향)

  • Park, Hwieseo
    • Journal of the Korea Society of Computer and Information
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    • v.18 no.7
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    • pp.175-182
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    • 2013
  • The purpose of this study was to analyse the effects of public service motivation on organizational performance and suggest the theoretical and policy implications. For this purpose, this study measured the public service motivation and organizational performance of social welfare center workers, set up the study model to analyze the relationships between the public service motivation and organizational performance, and tested hypothesis through questionnaire analysis. The analytical results show that the public service motivation and organizational performance of social welfare center workers are relatively high on the whole. And attraction to policy making, commitment to public interest, compassion, and self-sacrifice as the elements of public service motivation appear to have significant effects on organizational performance. In this study, some theoretical and policy implications are introduced basing on the analytical results.

Relationships Among Participation Satisfaction, Organizational Effectiveness and Organizational Commitment in Leisure Sports Participants of Police Organization (경찰조직 여가스포츠참여자의 참여만족과 조직유효성 및 조직헌신도의 관계)

  • Kim, Jong-Pil;Song, Kang-Young;Chang, Soon-Yong
    • The Journal of the Korea Contents Association
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    • v.10 no.9
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    • pp.410-420
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    • 2010
  • The purpose of this study was to identify organizational effectiveness and organizational commitment according to participation satisfaction in leisure sports activities of police organization. To do this, the researcher selected five police stations using convenience sampling method targeting the police officers who participated in leisure sports activities among those police officers who were working in Gwangju Metropolitan City as of 2009. And as for the subjects of this study, total 200 police officers were sampled. Excluding 27 responses which were insincerely answered or not returned, 173 questionnaires were used for final analysis. The results were made as follows. First, the results from analysis revealed that contribution to public goods, social recognition, and individual accomplishment, which are sub variables of participation satisfaction, had influences on both job satisfaction and organization immersion which are sub variables of organization effectiveness. Second, results from analysis showed that value commitment and continuance commitment which are sub variables of organizational commitment were affected by contribution to public goods social recognition and public goods individual accomplishment, respectively. Third, the results from analysis revealed that both job satisfaction and organization immersion which are sub variables of organizational effectiveness affected value contribution, and that, only organization immersion had an influence on the continuance commitment.

The Influence of the Nature of Trust on Commitment and Relational Citizenship Behavior in BtoB Exchanges Relationships (BtoB 관계에서 신뢰의 내용 및 대상 차원이 관계몰입 및 시민행동에 미치는 영향)

  • 최지호;김재욱;이성근;한계숙
    • Journal of Distribution Research
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    • v.9 no.3
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    • pp.97-118
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    • 2004
  • The primary purpose of this research is to develop and test a model that explains the process of how multidimensional trust in a supplier firm and salesperson through relational commitment influence buyer's relational citizenship behavior. The proposed framework uses a multidimensional conceptualization for the trustworthiness construct such as benevolence and credibility and incorporates two distinct facets of consumer trust, namely, organization trust, and salesperson trust. The authors test the proposed model using data from MD in buying finns.. The tests show the differential effect of trust dimensions on relational commitment and citizenship behavior. The authors discuss the implications of the findings for trust-commitment theory and practice.

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The Influence of Firm Trust and Salesperson Trust on Commitment and Relational Citizenship Behavior (기업간 거래에서 관계적 시민행동에 관한 연구)

  • 김재욱;이성근;최지호;한계숙
    • Journal of Distribution Research
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    • v.9 no.2
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    • pp.75-99
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    • 2004
  • The primary purpose of this research is to develop and test a model that explains the process of how trust in a supplier firm and salesperson through relational commitment influence buyer's positive and desirable behavior. In order to do so, we are empirically to examine how a supplier firm and salesperson trust can reinforce buyer's relational commitment leading to relational citizenship behavior using over 138 buying firms, Through structural equation modeling, we find that trust in a supplier firm and salesperson influence the relational commitment and relational commitment enhance relational citizenship behavior. However, trust in a supplier firm is unrelated to the buying firm's relational citizenship behavior whereas trust in salesperson has direct effect on relational citizenship behavior. Finally, we discuss several theoretical and practical implications, and suggest limitations for the research and future research issue.

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A Study on the Relationship between Public Service Motivation and Educational Satisfaction of New Marine Police Officials (신임해양경찰공무원의 공공봉사동기와 교육만족과의 관계 연구)

  • Kim, Jong-Gil
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.25 no.6
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    • pp.749-756
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    • 2019
  • This study verified the effect of public service motivation volunteer work on educational training of maritime police recruits. Results show sub-factors of motive for public volunteer work, self-sacrifice, commitment to public good and positive perception of public policy affected educational satisfaction, but one other sub-factor, compassion, did not affect educational satisfaction. The practical implication is that assets without form and that which exist internally within the individual, such as spirit of public volunteering and spirit of self-sacrifice, can increase educational satisfaction. Unlike ground police, maritime police bear the danger of being on water, which necessitates the need for enhencing intagible assets like public sevice value.

A Study on the Effects of Newly Appointed Coast Guard Officers Personality Factors and Compensation Factors on PSM (신임해양경찰관의 성격 요인과 보상 요인이 PSM에 미치는 영향에 관한 연구)

  • Kim, Jong-Gil
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.26 no.7
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    • pp.838-844
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    • 2020
  • The purpose of this study is to examine whether personality and reward affect PSM of new maritime police officer recruits. Results are as follows. First, among the personality factors, the neuroticism sub-factor had significant positive effect on PSM sub-factors favorable perception towards public policy, commitment to public interest, and empathy. Also, the extroversion sub-factor had significant effect only on the self-sacrifice sub-factor of PSM. Second, the reward factor mostly didn't have significant effect on PSM. The internal reward sub-factor had significant effect on the empathy sub-factor of PSM. These results confirm that personality factors have significant impact on public service motivation. This implicates the need for policy improvements to reflect this result, and further empirical studies on the relationship between reward and public service motivation.

Perceived Motivation of Corporate Social Responsibility to Fashion Brand and Consumer-Brand Relationship Building (패션브랜드의 사회적 책임활동 동기에 대한 지각과 소비자-브랜드 관계 형성)

  • Choi, Mi-Young;Yoon, Nam-Hee
    • Journal of the Korean Home Economics Association
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    • v.48 no.6
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    • pp.119-132
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    • 2010
  • The purpose of this study is to investigate the effect of the perceived motivations of the corporate social marketing to fashion brand and the process of consumer-brand relationship building. In this study, we proposed the hypotheses on the relationships among six focal variables. The collected data were analyzed by frequency analysis, reliability analysis, factor analysis and covariance structure analysis with SPSS 12.0 program and AMOS 7.0. 519 complete responses were obtained from core female adults consumers in fashion market. The results were as follows. First, philanthropic motivation significantly affected both benevolence and expert-based trust, but economic motivation significantly affected expert-based trust only. Second, there were significant effects in consumer trust and brand emotion. Third, the brand emotion had a strong influence on brand commitment. The results of this study will help fashion corporations to understand the relative importance of the two different motivations of CSR activities in building consumer-brand relationships.

A Study on Effect of Workplace Spirituality of Community Enterprise on Organizational Citizenship Behavior -Mediating Effects of Job Satisfaction- (마을기업에서의 일터영성이 조직시민행동에 미치는 영향에 관한 연구 - 직무만족을 매개효과로 -)

  • Cho, Young-bohk;Ha, Tae-Young
    • Management & Information Systems Review
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    • v.35 no.2
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    • pp.137-165
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    • 2016
  • Community enterprise is a type of business that simultaneously pursues public interest and profitability to vitalize the local society and economy and also an alternative endeavor to restore community by local residents using local resources. In rapid changes of business environment and social dynamics of these days, one of the alternatives to provide solutions for problems in persons and organizations is workplace spirituality. Workplace spirituality is not only beneficial to satisfaction, commitment, devotion, and organizational citizenship behavior, but also positively influential to outcome of an organization. Expanding the scope and subjects found in most previous studies on workplace spirituality of general companies, this study tries to contribute to development of community enterprises through empirical analysis of the effect of community enterprise. In result, workplace spirituality showed positively significant influence on job satisfaction, organizational citizenship behavior equally in both of community enterprises and general companies. Job satisfaction presented positively significant effect on organizational citizenship behavior. And job satisfaction mediated the relationship between workplace spirituality and organizational citizenship behavior. In addition, workplace spirituality of community enterprises showed difference from general companies showed greater coefficient and influence. Although workplace spirituality is important for general companies that pursue profit, it is shown that greater significance was found in community enterprises. Workplace spirituality, which is equivalent to A sense of calling, sense of inner life, sense of empathy, sense of community, and sense of transcendence through community enterprise, needs to be promoted and settled in community enterprises.

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