• 한국공간정보시스템학회:학술대회논문집
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• 2004.12a
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• pp.91-97
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• 2004

GPS 및 무선 통신 기술의 발달과 무선기기의 소형화, 고속 네트워크 구축 등에 힘입어 휴대전화 사용 고객이나 차량의 위치 추적이 용이해지고 있다. 이로 인해 차량 및 고객이 변화하는 위치에 따라 적절한 서비스를 제공하는 위치 기반 서비스가 활발히 연구되고 있으며, 원활한 교통 소통 및 물류 수송을 위해 차량의 위치 정보를 적절히 활용, 관리하는 차량 추적 및 관리 시스템이 개발되고 있다. 그러나 개발된 차량 관리 시스템들은 각 시스템마다 서로 다른 차량 위치 데이터 저장 구조 및 질의 처리 방식과 색인 기법 등을 활용하기 때문에, 시스템간의 호환 및 정보 교환 등에 어려움을 갖고 있다. 따라서 이 논문에서는 차량 관리 시스템간의 정보 교환 및 차량의 위치 및 궤적 데이터의 효과적인 질의를 지원하기 위한 이동 객체질의어를 설계하고, 이를 지원하는 차량 관리 시스템을 구현한다. 제시된 이동 객체 질의어는 SQL를 기반으로 물류 관리 시스템에서 특정 구간 사이의 궤적, 특정 지점에서의 출발 렌 도착 시간 및 불확실한 위치 추정 등과 같은 차량의 이동에 대한 정보를 얻기 위해 지원된다. 그리고, 물류 차량 관리를 포함한 다양한 이동 객체 관리 시스템에서 이러한 이동 객체 질의어와 같은 어떤 표준화된 질의어를 지원할 경우, 서로 간의 정보 활용에 많은 도움을 줄 수 있다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2023.07a
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• pp.661-664
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• 2023

이 프로젝트의 목표는 공유 공간에서의 고객 이용 시간 관리를 향상하기 위해 라즈베리 파이와 센서 기술을 활용한 자동 시간 체크 시스템의 개발입니다. 이 시스템은 로드셀, 진동 감지 센서, 그리고 LiDAR 센서, 이 세 가지 센서를 활용해 의자에서 사용자의 존재 여부를 감지하고, 사람과 물건을 구별하며, 사용자가 의자에서 일어나는 시점을 파악합니다. 특히, 고객이 의자에 앉게 되면 시스템이 자동으로 시간을 체크하여 실시간으로 이용 시간을 측정하게 됩니다. 이렇게 수집된 정보는 웹 기반의 사용자 인터페이스를 통해 제공되어, 이용 시간 관리가 보다 편리해집니다.

• Knowledge Management Research
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• v.21 no.3
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• pp.249-269
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• 2020

Recently, as the online market has matured, it is facing many problems to prevent the growth. The most common problem is the homogenization of online products, which fails to increase the number of customers any more. Moreover, although the portion of the online market has increased significantly, it now becomes essential to expand offline for further development. In response, many online firms have recently sought to expand their businesses and marketing channels by securing offline spaces that can complement the limitations of online platforms, on top of their existing advantages of online channels. Based on their competitive advantage in terms of analyzing large volumes of customer data utilizing information technologies (e.g., big data and artificial intelligence), they are reinforcing their offline influence as well through this online for offline (O4O) business model. On the other hand, most of the existing research has primarily focused on online to offline (O2O) business model, and there is still a lack of research on O4O business models, which have been actively attempted in various industrial fields in recent years. Since a few of O4O-related studies have been conducted only in an experience marketing setting following a case study method, it is critical to conduct an empirical study on O4O selection attributes and their impact on customer satisfaction and loyalty. Therefore, focusing on China's representative O4O business model, 'Fresh Hema,' this study attempts to identify some key selection attributes specialized for O4O services from the customers' viewpoint and examine the impact of these attributes on customer satisfaction and loyalty. The results of the structural equation modeling (SEM) with 300 O4O (Fresh Hema) experienced customers, reveal that, out of seven O4O selection attributes, four (mobile app quality, mobile payment, product quality, and store facilities) have an impact on customer satisfaction, which also leads to customer loyalty (reuse intention, recommendation intention, and brand attachment). This study would help managers in an O4O area well adapt to rapidly changing customer needs and provide them with some guidelines for enhancing both customer satisfaction and loyalty by allocating more resources to more significant selection attributes, rather than less significant ones.

• Archives of design research
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• v.13
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• pp.153-162
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• 1996

The residence space has been in the trend of being expanded with the J'l'cent economic growth Therefore PAC may be said to have [wen from business use to home US(: the progressed living standard as the goods ior Uw "ummel' S('dSOn rest'ntly though sold in Uw fast for mainly buslTw"s use. PAC has been in the demand day ;lner day and in the tn'nd on the bc,ing the necessJty of the n'sent wf',lther warming phenomenon This study is the case study nf the products development and design process of PAC which has bpcn llrivcn and developed by Gold Star Co. ,Ltd. Which .is the firm for home electric appliances representing Korea. This studies for the development and the design of the products by the firm thus emphasizing the visulizing it based on this study. For example as they being the goods for the summer season I have tried to know the physical quakity and the characters of koreans by the weather conditions and estimated the demand by setting up the target customers of the PAC as the customers' environment. And I analyzed the acts in the living room in the apartments as the living envinorment which has the direct relation with PAC and also became a help to the moulding work of PAC by analyzing the complete interior image in the living room. In the practical moulding work the Design concept was classified into the envinorment of customer, living and products to drive as the below. Firstly - New shape (Round slim) has been realized which leads the minimizing the moulding space and visul sense of opening as its being spacious. The 2nd - the high class sense of the products which are harmonious with the atmosphere of the living room by making it interiorized has been visible. The 3rd - The shape stimulating the sensitivity of the users and surface treatment are emphasized by making it be touched. The 4th - During inviting use of technology image which appears in the electronics products are attemptedby making it be high quality.king it be high quality.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.815-828
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• 2013

Recently internet shopping malls provide newer and more varied goods and services to meet the demand of their customers. And as new companies enter the on-line shopping mall business, competition in this specific market is getting stiffer. Therefore, to keep a more sustained relationship with their customers, internet shopping malls need to satisfy their customers with their goods and services and to make them loyal customers. Unlike bricks-and-mortar stores in real life, This study also aims to propose an on-line physical environment model, and to develop the existing on-line research into a physical environment. The physical environment is measured on the four dimensions and 4 measurement units and the on-line physical environment, trust, and purchasing decisions are also explained. This study makes contributions as follows. First, online physical environments contain theoretical syntheses and operational definition. Second, this study finds that trust is an important part of an on-line transaction. Third, this study provides an insight into some of the factors preceding purchasing decisions. Lastly, this study finds that the consumer's comprehension of the on-line environment has a considerable influence on trust and purchasing decisions.

• Management & Information Systems Review
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• v.30 no.1
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• pp.1-37
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• 2011

Prior researches on Internet shopping have focused on cognitive, technological factors, but this research is focused on emotions experienced during internet shopping. Examines emotion types experienced during internet shopping and shopping mall characteristics influencing emotional response and effect of emotions on internet shopping behavior, specifically focusing on shopping motivation difference. The data, collected from a sample of 323 internet shoppers, indicate that emotion types experienced during internet shopping and shopping mall characteristics influencing emotional response and emotional response influencing internet shopping behavior are difference among shopping motivation. Theses results provide insights on internet shopping mall management according to shopping motivation.

• Journal of Distribution Research
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• v.12 no.4
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• pp.1-25
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• 2007

The purpose of this study is to provide the strategic implication of the Korean open air market by examining the factors affecting customer loyalty for various market segments as their competitive environment becomes more turbulent. We have undertaken empirical research that uses the methodology of a mixture regression modeling, as a way to ascertain the determinants of customer loyalty toward the Korean open air market, which should form the base of strategy for each segment. We construct a mixture regression model which uses perceived the Korean open air market value dimensions as explanatory variables, an income as a covariate variable, and a customer loyalty as a dependent variable. The analysis of results show that customers are statistically divided into four segments: 'Accessibility'(33.7%), 'Price'(29.7%), 'Shopping environment,'(22.0%), and 'Merchandising,'(14.5%) groups. The findings also showed that parameter estimates are different for each group, which indicates that the sensitivity to changes in the Korean traditional market perceived value and the income variable affecting customer loyalty vary among segments.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.6
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• pp.3478-3489
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• 2014

Because the increased number of Internet users and the common use of IT technology via the expansion of domestic IT infrastructure have increased the web site use of companies, Internet users have begun to experience a range of online websites. In a digital environment, entrepreneurial companies who have limited resources will require effective management by analyzing the critical factors of the website quality assessment and focusing their resources to seize the market because the website quality built in the company directly affects the satisfaction and purchase activity of the customers. In this study, a total of 523 surveys from the customers visiting online websites of the entrepreneurial companies were collected to analyze the factors between the influencing factors and satisfaction and purchase intention using the ServQual method in the AMOS 18.0 program. This analysis showed that the customers visiting the website are satisfied with the factors of tangibility, reliability and responsiveness of visited websites, and the factor of community, which indicates that the level of customer activity in the web sites is related significantly to the customers' purchase intentions.

• Knowledge Management Research
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• v.24 no.2
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• pp.185-209
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• 2023

The air travel industry, which had shrunk with COVID-19, is gaining wings again. Accordingly, this study investigated whether non-verbal communication factors experienced through interaction with airline flight attendants for passengers who have traveled abroad within the past year through domestic airlines affect customer engagement and brand intimacy. A total of 285 samples were collected, and SPSS 28 and AMOS 26 programs were used to verify the reliability and validity of the research tool, the suitability of the model, and hypotheses. As a result of the empirical study analysis, it was confirmed that Paralanguage and Proxemics in non-verbal communication of flight attendants had a significant effect on customer engagement. Although it is different from the results of previous studies following changes in perspective after COVID-19, it once again confirmed the importance of airline crew communication in providing face-to-face services at the interface with passengers. In order to induce customer engagement, which is a new customer satisfaction management index. In addition, it was confirmed that customer engagement has a significant effect on brand intimacy. These results support the view that it is necessary to establish new customer management indicators of emotion and relationship marketing in the existing marketing centered on price reduction or securing loyalty. It was confirmed that interactions with flight attendants can contribute to customer engagement, and these results have important implications for those working in the air transportation industry.

• The KIPS Transactions:PartD
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• v.16D no.3
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• pp.307-316
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• 2009

In this paper, the spatiotemporal data mining methodology for detecting a cycle of power consumption pattern with the change of time and spatial was proposed, and applied to the power consumption data collected by GIS-AMR system with an aim to use its resulting knowledge in real world applications. First, partial clustering method was applied for cluster analysis concerned with the aim of customer's power consumption. Second, the patterns of customer's power consumption data which contain time and spatial attribute were detected by 3D cube mining method. Third, using the calendar pattern mining method for detection of cyclic patterns in the various time domains, the meanings and relationships of time attribute which is previously detected patterns were analyzed and predicted. For the evaluation of the proposed spatiotemporal data mining, we analyzed and predicted the power consumption patterns included the cycle of time and spatial feature from total 266,426 data of 3,256 customers with high power consumption from Jan. 2007 to Apr. 2007 supported by the GIS-AMR system in KEPRI. As a result of applying the proposed analysis methodology, cyclic patterns of each representative profiles of a group is identified on time and location.