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http://dx.doi.org/10.5392/JKCA.2013.13.11.815

Effect of e-servicescape on Trust and Purchase Intentions  

Shin, Jin-Hee (충남대학교 경영학과)
Jeong, Yong-Gil (충남대학교 경영학과)
Publication Information
The Journal of the Korea Contents Association / v.13, no.11, 2013 , pp. 815-828 More about this Journal
Abstract
Recently internet shopping malls provide newer and more varied goods and services to meet the demand of their customers. And as new companies enter the on-line shopping mall business, competition in this specific market is getting stiffer. Therefore, to keep a more sustained relationship with their customers, internet shopping malls need to satisfy their customers with their goods and services and to make them loyal customers. Unlike bricks-and-mortar stores in real life, This study also aims to propose an on-line physical environment model, and to develop the existing on-line research into a physical environment. The physical environment is measured on the four dimensions and 4 measurement units and the on-line physical environment, trust, and purchasing decisions are also explained. This study makes contributions as follows. First, online physical environments contain theoretical syntheses and operational definition. Second, this study finds that trust is an important part of an on-line transaction. Third, this study provides an insight into some of the factors preceding purchasing decisions. Lastly, this study finds that the consumer's comprehension of the on-line environment has a considerable influence on trust and purchasing decisions.
Keywords
e-servicescape; Aesthetic; Layout & Functionality; Financial Security; Merchandising; Trust; Purchase Intentions;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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