• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.2
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• pp.257-265
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• 2000

진기함추구성향 (novelty seeking)이란 새롭고 다양한 경험을 추구하는 소비자의 욕구로서, 혁신행동의 인지적 근본으로 간주되기도 한다. 본 연구는 소비자의 진기함추구성향, 패션혁신행동, 그리고 대인영향력간의 관계를 조사하고, 이러한 관계가 성별(gender)에 따라 차이가 있는지 조사하였다. 대학생집단을 표본으로 한 설문지조사를 통해 자료가 수집되었으며 , 539장의 응답자가 분석되었다. 여자대학생이 모든 변인(진기함추구, 패션혁신행동, 대인영향력, 의복흥미, 정보추구)에 있어 남자대학생보다 높은 경향을 나타냈으나, 변인들간의 관계에 있어서는 뚜렷한 성차가 보이지 않았다. 정보추구행동이 패션혁신행동에 영향을 주는 공통변인으로, 의복흥미, 정보추구활동, 패션혁신행동이 대인영향력에 영향을 주는 공통변인들로 나타났으나 진기함추구성향은 패션혁신 행동과 대인영향력에 직접적인 영향을 미치지 않는 것으로 나타났다. 즉, 새로움과 다양함을 시도하려는 성향/의도는 채택이라는 실질적인 행동을 수반하는 패션혁신행동을 예측하는데는 충분하지 않은 것으로 보인다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.5
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• pp.43-59
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• 2019

The promotion of social economy is one of the Korean government's top 100 initiatives. As of August 2019, there are 2,249 certified social enterprises in Korea, showing explosive growth with a 41-fold increase from 2007 when the Social Enterprise Promotion Act was first enacted. Currently, the discussion of the sustainability of social-economic organizations is lively, including the issue of changing the certification system to the registration system. Noting the unusual management structure of social enterprise - seeking both social and economic value, this study identifies factors affecting the performance of social enterprises. The study focuses on an empirical investigation of the relationships between characteristics of entrepreneurs' experiences in social economy, strategic competency, the extent to which they seek social value, and their performance. This study is unique in social enterprise research due to its approach to the hybrid management structure of social enterprise with a focus on entrepreneurs' characteristics. Accordingly, this empirical investigation focuses on how social-value seeking mediates the relationships between strategic competency emphasized in typical for-profit enterprises, the characteristics of experiences stressed in social-economic organizations, and the performance of social enterprises. The study findings suggest that, firstly, social entrepreneurs must seek social value as a top priority and improve economic performance using strategic competency to keep pursuing social value, and secondly, social-value seeking must be founded upon entrepreneurs' understanding and experiences in social economy. Practical implications of the study findings include concrete directions for training in social enterprises offered by relevant agencies and the establishment of competency models for current and future entrepreneurs.

• Journal of Korean Library and Information Science Society
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• v.44 no.1
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• pp.177-199
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• 2013

Using a qualitative multimethod approach, this study was to construct a substantive theory about occupational socialization of librarians. Through theoretical sampling, 42 participants were in-depthly interviewed at three studies, i. e., phenomenological, ethnographic, and grounded theory approach. These data were analyzed and finally integrated using grounded theory approach. 'Acquiring Social Recognition as Information Professionals' was emerged the core category for describing and guiding the occupational socialization process. Six patterns were discovered: 'the Beliefs', 'the Seeking-Success', 'the Work-Obiligations', 'The Stucked', 'the Self-Pride', 'The Frustrated' Also, it discussed characteristics and socialization strategies of the pattern.

• The Journal of the Korea Contents Association
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• v.17 no.9
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• pp.77-87
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• 2017

This study analyzed the data from Korea National Health and Nutrition Examination Survey to examine factors associated with help-seeking among Korean adults with suicidal ideation. The results from binary logistic regression analysis showed that being currently married, low family income, and absence of diagnosed clinical depression were negatively associated with seeking help. Gender, age, education, the PHQ total score, and health insurance did not significantly change the probability of seeking help. The future suicide help-seeking intervention should focus on those who are less likely to seek help.

• Korean small business review
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• v.41 no.2
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• pp.1-24
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• 2019

This paper seeks to explore the effects of search strategies on innovation performance in the context of small and medium enterprises. The empirical results of 3,398 Korean SMEs demonstrate that there is a substitutive relationship between search depth and search width, and this substitutive relationship is weakened when a firm possesses collaboration experience. Furthermore, although these two types of search enhance innovation performance, the impact of search depth is greater than that of search width. The positive effect of search width on innovation performance is weakened when the firm adopts formal information protection mechanisms.

• Journal of Venture Innovation
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• v.3 no.2
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• pp.147-175
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• 2020

This study analyzed the effects that digital experience factors influence on purchase intention and the purchase. The study targeted an online shopping mall with a strong digital experience value among industries. The research model was derived by adding variables to independent and mediating variables according to the industry context of online shopping which is based on the theoretical background and previous studies. Product variety, price efficiency, convenience and conversation were used by terms of digital marketing mix as independent variables. Personalization has been very important factor in online shopping malls, and therefore added as a independent variable. Flow has been added as a mediating variable. Purchase and purchase intention has been used as dependent variables. For empirical testing of established research models and generalization of research results, research was conducted on online shopping malls where digital experiences are important. To do this, a survey was conducted for existing users of online shopping malls. In hypothesis testing, the hypothesis was established that product diversity, price efficiency, convenience, conversation and personalization influenced the intention to purchase online shopping. In particular, the product diversity and conversation variable were tested as the most influential factors on purchase intention. For price efficiency and personalization there were no statistically significant effect. Flow has been shown to be a partial mediator between Product variety and purchase intention in online shopping. In particular, in the case of personalization, it was tested to have a significant influence on purchase intention only when there was a flow experience called pleasure and immersion. This is because the flow experience of pleasure and immersion has played a full mediating role and significantly has affected the purchase intention, because the consumers themselves have to carry out the overall purchase journey without human help due to the nature of online. In the digital experience economy, since consumers are mostly digital consumers, where communication and sharing are the basics, they have been conducting digital word-of-mouth communication and sharing naturally before purchasing. Based on these results, theoretical and practical implications were suggested.

• The monthly packaging world
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• s.29
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• pp.96-97
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• 1995

• Proceedings of the Korean Society for Information Management Conference
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• 2018.08a
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• pp.83-86
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• 2018

인터넷이 발전함에 따라 사람들은 필요로 하는 정보를 쉽고 빠르게 찾을 수 있게 되었다. 또한 세계화가 급속히 이루어지면서 개인이 속한 사회의 크기가 커지고 다양한 역할, 관계 속에서 정보추구행위가 빈번히 일어나고 있다. 그러나 개인의 다양한 사회적 역할에 따른 대학원생의 정보추구행태에 관한 연구는 찾아보기 어려운 상황이다. 따라서 본 연구에서는 국내 대학원생들을 대상으로 이들의 사회적 역할에 따른 다양한 정보추구행태에 대해 알아보고자 하였다. 정성적인 연구 수행을 위해 국내외 선행연구 분석을 하여 인터뷰 질문 문항을 신분, 전반적인 정보추구행태, 선호하는 정보원과 그 유형, 검색과정과 만족도 등 4가지로 구성하였다. 연구 결과, 대학원생들이 처해 있는 다양한 사회적 역할 속에서의 경험이 전반적으로 정보추구행태에 어느 정도 영향을 미치는 것으로 나타났다.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.1039-1048
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• 2023

This article aims to find meaning-oriented consumption in the consumer society based on the female consumers' narratives of makeup consumption experiences. The case study of consumer narratives identified various meaning-oriented consumption behaviors among the female informants. The study also exemplifies the outcomes of meaning-oriented consumption and suggests a hypothetical framework that shows the process to get those outcomes from functional consumption to meaning-oriented consumption.

• Journal of Distribution Research
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• v.12 no.1
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• pp.85-104
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• 2007

The basic purpose of this study is to investigate service quality and relationship quality affecting the result of long-term relationship between service buyers and suppliers. This research presented a constructive model(service quality${\rightarrow}$relationship quality${\rightarrow}$customer's revisiting intention) and then propose the research model base on prior researches and studies about relationships among components of service. Data were gathered from respondents who visit traditional markets. For this study, data were analyzed by SPSS and AMOS 5.0. Data were gathered from 209 respondents in the Korean traditional market. This research proposed 6 hypotheses on 5 latent variables and tested through structural equation modeling. 5 alternative measurements were compared through statistical significance test of the paths of research model and the overall fitting level of structural equation model. and the result was successful. The results of the study indicate that service quality is properly modeled as an antecedent of relationship quality and revisiting intentions. We also discussed managerial implications of the study and its limitations.