• Asia Marketing Journal
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• v.2 no.1
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• pp.27-41
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• 2000

본 연구는 서비스산업인 호텔기업을 대상으로 특 1 급, 특 2 급, 1 급 호텔의 시장지향성이 관리자와 종업원들간에 어떻게 지각되고, 호텔등급별로 시장지향성은 차이가 있으며, 호텔등급별로 시장지향성이 사업성과에 미치는 영향력은 차이가 있는가를 알아보고자 이에 관련된 연구과제를 설정하고 실증분석 하였다. 본 연구의 실증분석 결과는 다음과 같다. 첫째, 호텔등급별로 관리자와 종업원들은 특 1 급 호텔의 경우 경쟁자의 가격구조에 대한 반응(Moi3)(p<.01)과 시장세분화를 근거로 한 신제품/서비스 개발(Mor1)(p<.05), 특 2 급 호텔의 경우 고객여론 조사 정도(Mog2) (p<.05), 시장세분화를 근거로 한 신제품/서비스 개발(Mor1)(p<.05), 제품/서비스 개발 노력이 고객욕구와 일치하는 가의 정기적 점검 (Mor2)(p<.05)., 1 급 호텔의 경우 비공식적 수단에 의한 호텔산업 정보 수집 정도(Mog3) (p<.05), 사업계획이 시장조사보다는 기술발전에 따라 이루어지는 정도(Mor3)(p<.05) 등의 시장지향성 항목에 대해서 유의적인 지각 차이를 보이는 것으로 나타났다. 둘째, 특 1 급 호텔의 시장지향성이 특 2 급, 1 급 호텔의 시장지향성보다 높은 것으로 나타나 특 2 급, 1 급 호텔은 특 1 급 호텔을 전략적 벤치마킹의 대상으로 설정할 필요성이 있는 것으로 나타났다. 셋째, 호텔등급 별로 시장지향성이 성과에 미치는 영향력(R²)을 분석한 결과, 특 1 급과 특 2 급 호텔이 1 급 호텔에 비하여 유의적으로 높은 것으로 나타났다. 한편 특 1 급과 특 2 급 호텔은 통계적으로 유의적인 차이는 없었으나 특 1 급 호텔의 시장지향성이 더 높은 것으로 나타났다.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.16 no.3
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• pp.39-46
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• 2016

For several decades, Korean corporations have achieved remarkable success in the world market pursuing a quantitative growing strategy by benchmarking developed countries such as the United States, Japan and European Union. Recently, however, since not only the world economy enters into low growth age of New Normal, but the continuously increasing pressure of emerging countries like China and India, the global position of Korean corporations has ruffled. For these reason, the purpose of the study based on searching the strategy for Korean corporations to promote sustainable growth while gaining a competitive advantage in the world market. The study uses two analytical tools, Porter's Diamond Model and Productivity Frontier by analyzing the smart phone industry where Korea, the United States and China are competing desperately. The study is aimed at analyzing and comparing the global competitiveness among Apple as a leader, Samsung Electronics as a follower and Chinese corporations as newcomers in the smart phone industry. Based on the analysis and comparison, the study focuses on searching the strategic decision of Samsung Electronics, and suggests the future strategic positioning of major corporations in different industries in the world market.

• Journal of Korea Port Economic Association
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• v.27 no.1
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• pp.213-234
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• 2011

The literature on efficiency of the maritime and shipping industry has typically focused on container ports and terminals. The study presented in this paper uses data envelopment analysis to evaluate ocean carriers based on financial and operational data from 2004 to 2007. A comparison is made up of the efficiency of global ocean carriers in efficiency of financial and operational performance respectively. A positive correlation is shown between the input and output data. In the static-efficiency analysis, we describe CCR, BCC and scale efficiency of Global Ocean Carriers in 2007. And we also provide about the stability and trend of their efficiency for four years (2004-2007) in the dynamic-efficiency analysis. The empirical results validate the necessity of restoring freight rates to facilitate the efficiency of the global ocean carriers supported by adjust of the supply of containership space. The study provides a basis for estimating the competitiveness of international shipping companies, for benchmarking best practice and for identifying the specific factors and causes of inefficiency.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.4
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• pp.1620-1631
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• 2013

This study is to investigate a case study how effect of brand success upon purchase satisfaction and brand loyalty in co-brand of agriculture goods, that is GOODTRAE in korea. specifically this study conceptualizes that brand success factors affect satisfaction which try to buy a specific brand agricultural product. and that purchase satisfaction to GOODTRAE influence brand loyalty which leads to customer relationship management. In these brand success factors and brand loyalty relationship, purchase satisfaction of brand would have the mediating role. In the empirical analysis, we found that marketing, market environment, product, interorganizational cooperation, technology capability of brand success factors would affect purchase satisfaction of brand. Hypothesis what is left is not supported. I verified the assumption that brand purchase satisfaction of agriculture would affect consumer's loyalty and the result supported that assumption of it. and we found that market environment, consumer's factors, employee's & CEO's commitment, interorganizational cooperation, and technology capability of brand success factors would influence brand loyalty.

• Resources Recycling
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• v.24 no.5
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• pp.22-32
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• 2015

This study aims to discuss the concept of upcycling as it applies to diaper recycling. Upcycling is the process of converting waste materials into new products of better quality. Through benchmarking of upcycling examples, useless objects can be transformed into valuable materials. However, current upcycling examples determine value creation related to qualitative elements, so that it is difficult to establish any quantitative strategy of upcycled products. Therefore, this study expands a B2B (Business to business) product for improving market availability and establishes a direction using both recovered pulp and mixed plastic at the same time. As a result, the upcycling method for recovered pulp and mixed plastics, is the application of a cellulose insulator. Within the near future, the high quality insulator market will grow more than three times. An upcycling strategy targeting the high quality insulator market needs to be established.

• Korean Journal of Construction Engineering and Management
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• v.11 no.6
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• pp.78-88
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• 2010

Since the larger and complex construction projects are performed, project performance measurement is highlighting the importance to eliminate inefficiencies and plan to reasonable management practices. So many researchers are conducting research about the project critical sucess factor. But, these factors are mixed both management practices to improve performance and native project characteristics. Therefore performance measurement data couldn't apply to another project successfully. And the project characteristics affect project performance. But contractor couldn't change characteristics. This study provides a project characteristics's definition and classification. This study provides a quantitative level of performance improvement difficulty through out project manager survey. The contractor can estimate a level of performance difficulty through initial project information. With this, project contractor can more efficiently manage project.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.10
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• pp.4354-4358
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• 2011

Many Korean construction companies have fallen on hard times because the construction business continues to stagnate. Therefore it is necessary to measure the management efficiency for efficient operation and strengthening competitiveness of them in order to survive a difficult situation. This paper proposes a combined ANP and DEA model to analyze the efficiency of the listed construction firms. In order to determine the input and output variables of DEA, the ANP model is applied to evaluate the importance of input and output variables. The benchmarking companies and efficiency value for the construction firms with inefficiency are also provided to improve the their efficiency. The 57 listed construction companies consisted of 36 listed on KOSPI and 21 listed on KOSDAQ are analyzed in this study. The analysis results show that 11 companies whose values of CCR are 1, and 14 firms whose values of BCC efficiency are 1. In additions, the 19 firms have the scalability efficiency. Finally, we test the correlation between efficiency and the stock price.

• The Journal of the Korea Contents Association
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• v.22 no.5
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• pp.165-173
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• 2022

Recently, competition to provide specialized services for the information and communications industry has accelerated in terms of future technology and investment strategy of the Fourth Industrial Revolution. Technological innovations related to information and communications can be seen as increasing productivity, creating added value for companies, and playing a pivotal role in the development of economic growth. Therefore, efficient management of the information and communications industry is important. This study analyzes management efficiency stones for the top 30% of KOSDAQ-listed information and communications companies using dea, presents projected values of companies for efficient operation, and confirms benchmarking company references. We evaluated CCR efficiency, BCC efficiency, ranking, Scale Efficiency(SE), and Return To Scale (RTS) of KOSDAQ-listed information and communications businesses. The analysis showed CCR efficiency of 1, 14 companies, and 1 BCC efficiency, and Nanatan companies were analyzed as ten companies. Scale yield was analyzed by the IRS as four companies, 13 CRS and 13 DRS companies.

• Journal of Korea Port Economic Association
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• v.23 no.1
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• pp.115-148
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• 2007

Under the influence of ever-globalized world economy, Yangsan Port of Shanghai, a central hub of Chinese economy, was opened up on Dec. 1, 2005 in the expectation of heart of northeast Asian harbor logistics. It has triggered severer competitions among northeast Asian ports. In an effort to keep robust standing as a central port of northeast Asia, Korea has still built additional new ports and opened up 3 docks in Nov. 2005. Amid these changing port environments, it is foremost to take the competitive edges of new ports in advance of major rival ports in the interest of preoccupying the standing of those new ports as the central hub of northeast logistics. According to the developmental strategies of new ports can be summed up as follows: First, it is required to separate port development from marketing as a part of separating developmental entity from management/maintenance entity. Second, it is required to develop dedicated port for feeder vessels along with new ports to save more time and cost spent by shipping companies. Third, the attraction of jumbo shipping companies to port development needs differentiated countermeasures for each shipping company, and those measures should be taken in advance before jumbo shippers decide their own shipping strategies in future. Fourth, in terms of incentives for attracting jumbo shipping companies, it is required to offer the incentives to them in using new ports in connection with Busan ports. Fifth, it is critical to set up a benchmark of competitors(ports) for establishing one-stop automatic administration process system upon developing ports. Finally, it is required to prepare a plan for using rearward lands in connection with ports for more efficient use of development complex behind port.

• Journal of Advanced Navigation Technology
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• v.20 no.2
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• pp.141-147
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• 2016

Stable and reliable air traffic service is required for users (aircraft pilot, air traffic controller, airlines and public) through enhancing capability related to airport operation and continuously improving air navigation system. ASMS (air navigation service provider (ANSP) safety maturity survey) is to determine the level of management and safety requirement such as organization, risk, policy, process, training and environment in Air traffic service field. We designed and developed the survey (26 study areas of management part and 23 study areas of safety part) considering global best practices (Eurocontrol and FAA) and customizing domestic circumstances with quantitative level assessment regarding management and safety issue of Air navigation system. The survey enables the performance of Air navigation system to enhance and prevents from occurring accident or incident. Therefore, we provides best information with users as well as high quality Air traffic service.