• Title/Summary/Keyword: 경영활성화

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A Study of the Beauty Commerce Customer Segment Classification and Application based on Machine Learning: Focusing on Untact Service (머신러닝 기반의 뷰티 커머스 고객 세그먼트 분류 및 활용 방안: 언택트 서비스 중심으로)

  • Sang-Hyeak Yoon;Yoon-Jin Choi;So-Hyun Lee;Hee-Woong Kim
    • Information Systems Review
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    • v.22 no.4
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    • pp.75-92
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    • 2020
  • As population and generation structures change, more and more customers tend to avoid facing relation due to the development of information technology and spread of smart phones. This phenomenon consists with efficiency and immediacy, which are the consumption patterns of modern customers who are used to information technology, so offline network-oriented distribution companies actively try to switch their sales and services to untact patterns. Recently, untact services are boosted in various fields, but beauty products are not easy to be recommended through untact services due to many options depending on skin types and conditions. There have been many studies on recommendations and development of recommendation systems in the online beauty field, but most of them are the ones that develop recommendation algorithm using survey or social data. In other words, there were not enough studies that classify segments based on user information such as skin types and product preference. Therefore, this study classifies customer segments using machine learning technique K-prototypesalgorithm based on customer information and search log data of mobile application, which is one of untact services in the beauty field, based on which, untact marketing strategy is suggested. This study expands the scope of the previous literature by classifying customer segments using the machine learning technique. This study is practically meaningful in that it classifies customer segments by reflecting new consumption trend of untact service, and based on this, it suggests a specific plan that can be used in untact services of the beauty field.

The Evolution of Innovation Theory: From Schumpeter to Transition Theory (기술혁신이론의 진화: 슘페터에서 전환이론까지)

  • Sunyang Chung;Jiyoon Chung
    • Journal of Technology Innovation
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    • v.31 no.3
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    • pp.75-110
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    • 2023
  • This paper aims at discussing the evolution of innovation theory from the beginning of the last century to present. Innovation theory has begun by Joseph Schumpeter in the beginning of the last century and his theory had not attained much attention compared to the mainstream economic theory. In the 1960s, some neo-classical economists analyzed the effect of technological change on economic growth and emphasized the role of demand in innovation process. However, in the beginning of the 1970s, Schumpeter's innovation theory, which emphasized the role of innovation and entrepreneurship in economic and social development, attained enormous attention by many liberal economists. They were called neo-Schumpeterians as they followed the theories and ideas of Schumpeter. In the middle of the 1980s, neo-Schumpeterians identified the concept of national innovation system(NIS), which is the total mobilization system of innovation resources for generating, appropriating and diffusing technological innovations. Soon this theory diffused very quickly at regional and sectoral level. As a result, there have been very active empirical studies on innovation systems in the world. Since the beginning of the 2000s the transition study have been actively carried out mainly in European countries. This study emphasizes the transition of existing innovation systems into more sustainable ones. In Korea we need to activate transition study, because there have been only few studies in this new theory.

User Experience Analysis and Management Based on Text Mining: A Smart Speaker Case (텍스트 마이닝 기반 사용자 경험 분석 및 관리: 스마트 스피커 사례)

  • Dine Yeon;Gayeon Park;Hee-Woong Kim
    • Information Systems Review
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    • v.22 no.2
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    • pp.77-99
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    • 2020
  • Smart speaker is a device that provides an interactive voice-based service that can search and use various information and contents such as music, calendar, weather, and merchandise using artificial intelligence. Since AI technology provides more sophisticated and optimized services to users by accumulating data, early smart speaker manufacturers tried to build a platform through aggressive marketing. However, the frequency of using smart speakers is less than once a month, accounting for more than one third of the total, and user satisfaction is only 49%. Accordingly, the necessity of strengthening the user experience of smart speakers has emerged in order to acquire a large number of users and to enable continuous use. Therefore, this study analyzes the user experience of the smart speaker and proposes a method for enhancing the user experience of the smart speaker. Based on the analysis results in two stages, we propose ways to enhance the user experience of smart speakers by model. The existing research on the user experience of the smart speaker was mainly conducted by survey and interview-based research, whereas this study collected the actual review data written by the user. Also, this study interpreted the analysis result based on the smart speaker user experience dimension. There is an academic significance in interpreting the text mining results by developing the smart speaker user experience dimension. Based on the results of this study, we can suggest strategies for enhancing the user experience to smart speaker manufacturers.

Work·Family Compatibility Policy Usage and Parenting Stress : Focusing on Sex and Occupational Groups (일·가족 양립 정책 이용과 양육 스트레스 : 성별과 직업군을 중심으로)

  • Cho, Yoonjoo
    • Journal of Family Resource Management and Policy Review
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    • v.28 no.1
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    • pp.27-38
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    • 2024
  • Given the concern about the reduction in birth rate in Korea today, the objective of this study was to examine the association between Work·Family Compatibility policy and parenting stress, focusing on sex and occupational groups. Data from the 13th year Panel Study on Korean Children were analyzed by descriptive statistics, a one-way analysis of variance, and Duncan's post hoc test. The results of this study were as follows: First, the most commonly used aspect of the Work·Family Compatibility policy among both males and females was flextime, irrespective of occupational types. Also, flextime was the most used policy among professional workers. Second, regarding the use of related systems and parenting stress, it was found that all respondents perceived above average parenting stress. Specifically, the parenting stress scores of male users of flextime were higher than those of family care leave users. The parenting stress of military personnel were the lowest among males' occupational groups. Among females, the parenting stress scores of maternity leave users were higher than those of shorter workweek user. Diverse discussions and implications were suggested about promoting the usage of Work·Family Compatibility policy.

A Study on Acceptance of Blockchain-Based Genetic Information Platform (블록체인 기반 유전자분석 정보플랫폼의 수용에 대한 연구)

  • In Seon Choi;Dong Chan Park;Doo Hee Chung
    • Information Systems Review
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    • v.23 no.3
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    • pp.97-125
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    • 2021
  • Blockchain is a core technology to solve personal information leakage and data management issues, which are limitations of existing Genomic Sequencing services. Due to continuous cost reduction and deregulation, the market size of Genomic Sequencing has been increasing, also the potential of services is expected to increase when Blockchain's security and connectivity are combined. We created our research model by combining the Technology Acceptance Model (TAM) and the Innovation Resistance Theory also analyzed the factors affecting the acceptance intention and innovation resistance of the Blockchain Based Genomic Sequencing Information Platform. A survey was conducted on 150 potential users of Blockchain and Genomic Sequencing services. The analysis was conducted by setting the four Blockchain variables: Security, transparency, availability, and diversity). Also, we set the Perceived Usefulness, Perceived risk, and Perceived Complexity for Technology Acceptance and Innovation Resistance variables and analyzed the effect of the characteristics of the Blockchain on acceptance intention and innovation resistance through these variables. Through this analysis, key variables that need to be considered important to reduce resistance and increase acceptance intention could be identified. This study presents innovation factors that should be considered in companies preparing a new Blockchain Based Genomic Sequencing Information Platform.

The Coexistance of Online Communities: An Agent-Based Simulation from an Ecological Perspective (온라인 커뮤니티 간 공존: 생태학적 관점의 에이전트 기반 시뮬레이션)

  • Luyang Han;Jungpil Hahn
    • Information Systems Review
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    • v.19 no.2
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    • pp.115-136
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    • 2017
  • Online communities have become substantial aspects of people's daily lives. However, only a few communities succeed and attract the majority of users, whereas the vast majority struggle for survival. When various communities coexist, important factors should be identified and examined to maintain attraction and achieve success. The concept of coexistence as been extensively explored in organizational ecology literature. However, given the similarities and differences between online communities and traditional organizations, the direct application of organizational theories to online contexts should be cautiously explored. In this study, we follow the roadmap proposed by Davis et al. (2007) in conducting agent-based modeling and simulation study to develop a novel theory based on the previous literature. In the case of two coexisting communities, we find that community size and participation costs can significantly affect the development of a community. A large community can attract a high number of active members who frequently log in. By contrast, low participation costs can encourage the reading and posting behaviors of members. We also observe the important influence of the distribution of interests on the topic trends of communities. A community composed of a population that focuses on only one topic can quickly converge on the topic regardless of whether the initial topic is broad or focused. This simulation model provides theoretical implications to literature and practical guidance to operators of online communities.

An Analysis of the Time-Lag Effect on the Investment of Informatization for Industrial Human Resources (정보화사업 투자에 대한 시차효과 분석: 산업인력정보화 중심)

  • Lim, Gyoo-Gun;Cho, Nam-Jae;Lee, Dae-Chul
    • Information Systems Review
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    • v.10 no.3
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    • pp.133-153
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    • 2008
  • Understanding of the length of time required to realize the return on the investment of informatization is important for policy makers and decision makers of information system adoption. Previous researchers, however, assessed this issue with the performance measurement approach that was primarily based on static point of view. However, the static analysis on the outcome of the informatization investment is limited in measuring the priori and ex ante effects of the informatization implementation on temporal basis. This study present a methodology to capture the outcome of the informatization investment on dynamic basis. This assessment was performed based on an e-government project in Korea, called "Industry Human Resource Project." Particularly, the study addressed how long it takes to obtain the benefit of WorkNet System, which was part of this Korean e-government project. We proposed various approaches to illustrate the importance and temporal effect of the WorkNet System by analyzing DB data, time reduction of WorkNet business processes and return of investment of IT.

Factors Affecting the Activities of Knowledge-Sharing in Organization (조직 구성원의 지식공유 활동에 영향을 미치는 요인)

  • Lee, Kook-Yong
    • Information Systems Review
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    • v.12 no.1
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    • pp.81-105
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    • 2010
  • This research explores the role of personal performance expectation, task-technology fit, perceived rewards, shared vision, usefulness of knowledge sharing, top management support, organization culture, organizational commitment, KMS self-efficacy as antecedents which affect knowledge sharing activity as a consequence and investigates relationships among variables considering characteristics. The results show that members' perceived personal performance expectation, task-technology fit, perceived rewards, shared vision, usefulness of knowledge sharing, top management support, organization culture, organizational commitment, KMS self-efficacy has a positive effect perspectively on knowledge sharing in a organization. Especially, the fact that perceived members' task-technology fit, perceived rewards, usefulness of knowledge sharing is more important than other variables was confirmed. The results of this study, knowledge-sharing activities of the enterprise, members of the organization's business strategy for the activation process is expected to help.

Activation plan and Status of English Experience Center (영어체험센터의 현황 및 활성화 방안)

  • Kim, Jeong-O
    • The Journal of the Korea Contents Association
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    • v.12 no.8
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    • pp.461-470
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    • 2012
  • English as official languages of the world has constantly increased the necessity. Since 1997 the government has adopted English as a regular subject in elementary school and Currently, an English specialist teacher has been employed, and native speakers have been hired in schools. In addition to, Teaching English in elementary schools was common. The importance of English was emphasized not only private organizations but also government, As the early 2000s, local provinces were interested in English education. To reflect the phenomenon is an English village. Seoul, Gyeonggi province and almost all other municipalities built the English village for each region. The English Experience Center and the English village surveyed how they are being operated and also checked students who have completed English Experience Center Research methods is to survey currently running the English Villages, and the experience centers by analyzing the programs. As a result of the programs, most English centers achieved its own purposes. Thus, This study checks Busan, Seoul, Gyeonggi English Village and Jeollanam-do English experience camp used for data analyzes and suggests improvements for English education.

A Study on the relationship between SCM and corporate value (SCM과 기업가치와의 관계에 관한 연구)

  • Kim, Youngjin;Jung, Goosang;Lee, Hyun-Soo;Kim, Sun Ah;Jang, Suncheol;Kim, Tae-Sung
    • Journal of Digital Convergence
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    • v.11 no.2
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    • pp.91-99
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    • 2013
  • The purpose of this study is to examine the value relevance of SCM using a regression model and we analyze the differences in the impact of industry type on corporate value. First, SCM key performance variables(asset utilization, cash flow, corporate growth, profitability) increases, the corporate value increase. Second, Asset utilization, cash flow, corporate growth in the high-tech industry showed a significant impact on the corporate value and corporate growth and profitability have an impact on the firm value in the non high-tech industry. This study are expected to be able to provide policy implications in the development of government policy to enable support for win-win cooperation, and ensuring the justification demonstrated by analyzing the impact of SCM enterprise value of the companies that want to maximize the effectiveness of SCM introduced.