• Science of Emotion and Sensibility
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• v.25 no.4
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• pp.129-138
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• 2022

In the context of the increasing applications of voice assistants in vehicles, we focused on the association between the visual appeal of the cars and the acoustic characteristics of the voice assistants. This study aimed to investigate the relationship between the visual appeal of the vehicle and the voice assistant based on their emotional characteristics. A total of 15 adjectives were used to assess the emotional characteristics of 12 types of cars and six types of voices. An online interview was carried out, instructing participants to match three adjectives with the presented car images or voices. This was followed with a brief interview to allow the participants to reflect on the adjective matches. Based on the assessments, we performed principal component analysis (PCA) to determine factors. We aimed to deploy the cars and voices and analyze the patterns of clustering. The PCA analysis revealed two factors profiled as "Light-Heavy" and "Comfortable-Radical." Both car and voice stimuli were deployed in a two-dimensional space showing the internal relationship within and between the two substances. Based on the coordination data, a hierarchical cluster grouped the 18 stimuli into four groups labeled as challenge, elegance, majesty, and vigor. This study identified two latent factors describing the emotional characteristics of both car images and voice types clustered into four groups based on their emotional characteristics. The coherent matches between car style and voice type are expected to address the design concept more successfully.

• Science of Emotion and Sensibility
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• v.5 no.1
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• pp.9-16
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• 2002

This study was designed to cluster the preferred sensibilities of college students, and to distinguish the most preferred sensibility according to gender and their inter-subject differences. 98 of sensibility adjectives were composed into questionnaire with SD method and the data of 176 students were analyzed in ANOVA, Cluster and Correspondence analysis using SAS package. College students were divided into 10-sensibility clusters: the Casual(no-decoration casual, cool-dynamic casual and elaborate-clean casual), the Romantic Modem, the Simple Natural, the Classic(craft-romantic classic and monotonous classic), the Expressionless, the Gorgeous, and the Traditional Folklore. The adjectives and the sensibility clusters of students were visualized together into 2-D with two axis of static vs. dynamic and light vs. heavy.

• Science of Emotion and Sensibility
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• v.10 no.3
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• pp.403-410
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• 2007

The most common method in the psychological measuring method for measuring user's emotions is to indirectly measure the user's emotion by using adjectives, called emotional words. The previous research, in order to observe user's emotional changes while they interact with a product, has extracted some emotional words and representative emotions, and made a set of subjective evaluation scale. In addition to adjective checklists, self-report questionnaire-type scales have been extensively used to assess user's emotions. This research suggested a self-report questionnaire-type scale using the representative emotions and a set of subjective evaluation scale made in the previous research. Also the reliability of the suggested self-report questionnaire-type scale was confirmed through the analysis of Cronbach's coefficient alpha. Therefore, the self-report questionnaire-type scale extracted through this research can be used in various ways to measure a user's user's emotions naturally expressed while using a product.

• Science of Emotion and Sensibility
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• v.12 no.2
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• pp.205-214
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• 2009

This paper addresses analyzing affective color data for emotional interior design. Both the physical and psychological patterns for spatial colors were tested on thirty subjects, of which fifteen were male. All subjects participated in both the physiological and psychological experiments. The data on the reflecting subjects' affective moods is gathered through EEG physical experiments and SD (Semantic Differential Scale) method surveys. This research has suggested the relation of both experiments through affective color response. The methods of SPSS 10.0 and TeleScan Version 2 are used for analyzing response data to coordinate the colour palette with changeable moods. From the analysis of statistical data, all of the visual stimuli related emotional keywords and physiological responses. Finally, the initial goal of this research is to construct an affective colour database that is tested through human color perception by physical and psychological experiments.

• The Journal of the Korea Contents Association
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• v.10 no.11
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• pp.380-390
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• 2010

This study analyzed the message structure of persuasive storytelling which are expressed in the official travel guide booklets of 2010 Great Chungchung visit year. The qualitative content analysis technique proposed by Creswell was used. The results were: First, travel guide booklets used '~haseyo', '~hapsida' styles to persuade the readers in friendly manners. Second, booklets used adjectives such as 'beautiful', 'delightful' to emphasize the attractiveness of tourism product and events. With those adjectives, the message sounds more subtle and emotional to the readers so that the readers will be easily persuaded. Third, booklets used the polite ways of speaking to the readers by using '~supnida', '~hapnida'. Fourth, English version of booklets lacked of storytelling structure in message.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.364-374
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• 2021

In a fiercely competitive market, brands have become an important foundation for people to choose their products, and brands are also symbols of people's status and strength. Therefore, the importance of brand image design is growing. And color is an expression of emotion and can improve the communication and marketing environment of brand image as an important element of brand image. In this study, Interbrand selected Korea-China TOP 50 brand as a survey target in 2019 and downloaded brand CI from each brand's homepage to data images through Adobe Photoshop program and HSB system, and analyzed the color of the brand. There is no big difference in analyzing the color characteristics of Korean and Chinese brands, and the I.R.I color image scale analysis shows that the overall design of Korean brands is vibrant, elegant and warm to consumers. On the other hand, the overall design of the Chinese brand offers consumers a solemn, modern and sophisticated emotional adjective. Based on the results, this study can provide practical implications for companies to select colors and forms when launching their own brands and developing products.

• Journal of The Korean Association For Science Education
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• v.24 no.6
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• pp.1106-1117
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• 2004

The purposes of this study were to analyze types of scientific emotion word and to investigate the relationship between the ISE(Index of Scientific Emotion) and the ability of science-knowledge generation in subjects' scientific observation and rule-discovery. The subjects were asked to perform four scientific tasks. The tasks were developed that are suitable for scientific observation and rule-discovery. In performing tasks, the subjects were asked to describe their generated science-knowledge and scientific emotion through self-report questionnaire, performing each task. The strength of their scientific emotion was also measured using adjective emoticon check lists. In subjects' scientific observing, they showed 33.3% of interest emotion which was the biggest, 15.0% of acceptance emotion, and 11.3% of love emotion, respectively. In scientific rule-discovering, types of emotion were shown as 23.8% of interest, 21.5% of disgust, and 10.8% of acceptance, respectively. In addition, ability of science-knowledge generation was significantly correlated to ISE.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.05a
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• pp.235-238
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• 2009

최근 생활수준의 향상으로 의복의 기능성이 중시되면서, 건강, 감성, 쾌적 등에 대한 욕구를 충족시킬 수 있는 건강 소재 개발에 대한 연구와 니트에 관한 선호도 및 감성연구는 활발히 진행되고 있다. 그러나 현재까지 건강 니트 소재의 감각 및 감성이미지에 관한 연구는 부족한 실정이다. 본 연구는 키토산 섬유와 서스 섬유의 니트 소재를 편성한 다음 최종 소비자의 감각과 감성이미지에 미치는 영향을 연구하여 실제 건강 니트 소재를 기획하는데 필요한 정보를 제시하고자 한다. 본 연구에서 키토산 섬유와 서스 섬유를 회색계열로 변화를 주어 10 게이지의 컴퓨터 자동 횡편기로 5 종의 평편 시료를 편성하였고 20 대 남녀 대학생 69 명을 대상으로 5 종의 시료($20\;cm{\times}15\;cm$)를 랜덤한 순서로 제시하여 눈으로 시료를 보고 직접 만지면서 평가하도록 하였으며, 감각 18 개와 감성 22 개, 선호도 3 개의 총 43 개 형용사로 이루어진 7 점 척도를 사용하였다. 건강 니트 소재의 감각 및 감성 이미지를 요인 분석한 결과, 감각요인은 '부피감', '요철감', '신축감', '현시감', 변형감'의 5 가지 요인, 감성요인은 '온유감', '안정감', '고급감', '활동감'의 4 가지 요인으로 분류되었다. 색 속성 중 명도 수준별 감각요인 및 감성요인 중 '요철감'과 '안정감'의 매우 유의한 차이가 나타났다. 고명도, 저명도 수준은 울퉁불퉁하고 오톨도톨하지만 안정적이고 깨끗한 이미지로 느끼는 것으로 나타났고 중간 명도수준은 '요철감'과 '안정감'이 감소되었다. 차콜색의 키토산 100%와 연회씩의 서스 100%의 경우 울퉁불퉁하고 오톨도톨하지만 안정적이고 깨끗한 이미지로 느끼는 것으로 나타났고, 차콜색 키토산섬유와 연회색 서스섬유를 혼방하여 편성한 경우 '요철감'과 '안정감'이 감소되었다.

• Journal of Digital Contents Society
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• v.16 no.5
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• pp.741-748
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• 2015

The aim of this paper is to select a distinct vocabulary for understanding the media facade of user and to lay the foundation for a media facade emotional scale. Firstly, we assembled a set of emotional words that were sufficient to represent a general overview of korean emotions, collected from various literature studies. Secondly, we found emotional words from collecting user opinion on the Youtube website. Finally the emotional words were collected from phrase by using non-structural survey. The collected words were integrated according to standards and they were organized 39 pieces that can be used in the survey. As a result, we extracted 21 emotional words for measuring user's emotions expressed while watching media facade, such as 'novel', 'cool', 'awesome', 'gorgeous', 'exciting', 'amazing', 'wonderful,', 'showy', 'great,', 'intense', 'good', 'grand', 'colorful', 'unique', 'variety', 'new', 'fun', 'beautiful', 'luxurious,', 'mysterious', 'satisfactory'. And we categorized the 21 words to form 5 elements by using factor analysis such as 'surprise', 'attention', 'variety', 'aesthetics', 'interest'.

• Science of Emotion and Sensibility
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• v.2 no.2
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• pp.1-10
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• 1999

본 연구의 목적은 중추신경계 반응과 자율신경계 반응을 이용하여 향이 인간에 미치는 영향을 평가하고자 하는 것이다. 본 연구는 20-26세의 남자 10명, 여자 10명으로 구성된 피험자를 대상으로 이루어졌고, 100% Rose oil bulgrian, Lemon oil misitano, Jasmine abs., Lavender oil france (KIMEX.co.ltd) 등 4가지의 향을 사용하여 실험을 수행하였다. 전두엽 (Fz)과 두정엽 (Cz)에서 EEG를 기록하여 대역별 relative power spectrum 값을 구하고 $\alpha$대역에 대한 $\beta$대역의 비($\beta$/$\alpha$)를 통하여 향에 대한 감성 평가를 시도하였다. 또한 자율신경계 반응은 심전도, 피부온도, 피부저항의 생리신호를 측정하였다. 주관적 평가는 향의 세부적인 이미지를 나타내는 후각 감성 형용사를 이용하여, 양극의 7점 척도 25문항, 단극의 5점 척도 40문항, 그리고 각 향의 전반적인 선호도를 묻는 양극의 7점 척도 2문항으로 구성하여 자극제시 전, 후에 각각 실시하였다. 전체적으로 피험자들은 Lemon을 가장 쾌하고 연하다는 평가를, Rose를 가장 불쾌하며 진하다고 평가하였다. $\beta$/$\alpha$의 비는 쾌하고 연할수록 감소하였고 불쾌하고 진할수록 증가하였다. 또한 심박 변화율과 피부온도는 쾌하고 연할수록 감소하였고, 불쾌할수록 반대 결과를 나타내었다. 결론적으로 쾌하고 연한 향과 불쾌하고 진한 향 사이에 $\beta$/$\alpha$의 비와 자율 신경계 반응의 차이를 관찰할 수 있었다.