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http://dx.doi.org/10.5392/JKCA.2010.10.11.380

Message Structure of Persuasive Storytelling in Travel Guide Booklets of Great Chungchung Visit Year  

Lee, Jung-Hun (우송대학교 호텔관광경영학과)
Publication Information
The Journal of the Korea Contents Association / v.10, no.11, 2010 , pp. 380-390 More about this Journal
Abstract
This study analyzed the message structure of persuasive storytelling which are expressed in the official travel guide booklets of 2010 Great Chungchung visit year. The qualitative content analysis technique proposed by Creswell was used. The results were: First, travel guide booklets used '~haseyo', '~hapsida' styles to persuade the readers in friendly manners. Second, booklets used adjectives such as 'beautiful', 'delightful' to emphasize the attractiveness of tourism product and events. With those adjectives, the message sounds more subtle and emotional to the readers so that the readers will be easily persuaded. Third, booklets used the polite ways of speaking to the readers by using '~supnida', '~hapnida'. Fourth, English version of booklets lacked of storytelling structure in message.
Keywords
Travel Guide Booklet; Storytelling; Persuasive Message;
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