• Title/Summary/Keyword: 가치지향성

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공영방송 KBS의 조직문화와 가치지향성

  • Park, In-Gyu
    • Korean journal of communication and information
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    • v.24
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    • pp.93-117
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    • 2004
  • 이 연구는 방송사의 조직문화와 가치지향성이라는 관점에서 한국 방송의 공공성 제고 문제를 검토하였다. 방송은 그것을 만드는 사람의 정신과 무관하지 않고 프로그램 제작자는 자신이 속한 방송사가 지향하는 가치를 벗어나기 어렵다는 연구결과를 바탕으로 설문조사와 면접조사를 통해 한국방송공사 프로듀서들의 문화적 특성과 가치지향성을 살펴보았다. 그 결과, KBS 프로듀서들은 부서에 따라 친밀성과 연대성의 정도가 달랐고, 담당하고 있는 프로그램 장르와 방송 채널에 따라 프로그램의 기획과 제작에서 중요하게 고려하는 가치가 달랐다. KBS는 공공성 확보를 표명해왔지만 실질적인 운영의 원칙으로 삼지 않아 왔고 구성원들의 주요한 가치로 내면화되지 못하면서 공익성과 시청률이라는 두 개의 가치지향성을 갖게 되었다. 이 연구는 우리 공영방송의 공공성 확보가 법과 제도의 차원에서 뿐만 아니라 조직문화와 가치지향성의 측면에서도 접근해야 해결될 수 있다고 제안한다.

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A Study on the Effect of LOHAS Trends on Healthy Menu and Healthful Dietary Behavior (대학생의 LOHAS 성향이 건강메뉴추구, 건강식행동에 미치는 영향)

  • Oh, Young-Sub;Lee, Soon-Ae
    • Culinary science and hospitality research
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    • v.15 no.1
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    • pp.225-239
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    • 2009
  • The purpose of this study is to research the relationships among LOHAS trends, healthy menu and healthful dietary behavior of university students as one of the performance variables. For this research, sample group was composed of the university students in Daegu & Gyeongbuk areas. The study required the analysis derived from a hypothesis, literature reviews and data collected. It used SPSS 14.0 from 626 university students. First, LOHAS trends was found to have positive effects on healthy menu and reusing had only positive effects on nutrition elements and nutritional value. On the other hand, durability was found not to affect nutrition elements and nutritional value significantly. Second, reusing and durability were found to have significant effects on healthful dietary behavior. Third, nutrition elements and nutritional value were found to have positive effects on healthful dietary behavior. Based on the results of this study, it is suggested that food industry managers should pay particular attention on the eating behavior of university students in developing healthy menu.

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The Relationship between Entrepreneurship, Strategic Orientation, and Socio-Economic Values: Focusing on Companies Certified as Sixth Industrialization Enterprises (기업가정신, 전략적지향성과 경제적·사회적 가치 간 관계연구: 6차산업화 인증기업을 중심으로)

  • Bian, Jhi Yue;Lee, Sang Kon;Kang, Soon Been
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.5
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    • pp.1-16
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    • 2018
  • The Ministry of Agriculture, Forestry and Fisheries prepared the sixth industrialization certification system to increase the added value in the agricultural sector, but it is a bit hard to judge that the system has been in the stage of creating sufficient added value. In particular, because of the Fourth Industrial Revolution, there is a significant change in all industry sectors, including innovation in technology, and the change of perception among the society members is being rapidly changed toward the corporate sector's social role. Thus, we surveyed companies that received the sixth industrialization enterprise certificate to address this phenomenon and find clues on how to be competitive. We selected 800 companies certified by the Ministry of Agriculture, Forestry and Fisheries as sixth industrialization enterprises as our study samples. Among them, we subjected 275 respondents to a final analysis upon eliminating incomplete responses. The result of the study revealed that entrepreneurship, including autonomy that reflects the characteristics of the certified companies, had a significant positive impact on economic value. Moreover, with the size of the companies certified as the sixth industrialization enterprise and the industry trend toward the innovative Fourth Industrial Revolution considered, the strategic orientation including the customer orientation to intensively focus on customer needs and the technology orientation to accept technology as a competitive sector even in the agricultural industry was found to have a significant positive effect on economic value. Strategic orientation demonstrated a significant positive effect on social value. Entrepreneurship demonstrated a significant positive effect on economic values but did not significantly affect the social value. Lastly, while strategic orientation has demonstrated that no mediation effect resulted due to a high direct effect between entrepreneurship and economic value, a complete mediation effect occurred between entrepreneurship and social value. Based on this study, if the companies that received the sixth industrialization enterprise certificate are equipped with not only entrepreneurship but also strategic orientation for customer-oriented thinking and response to technological changes, they can become an influential element in creating not only economic value but also social value, which is emphasized as an element of sustainability.

The Effects of Social Entrepreneurship and Blended Value Orientation on Performance of Social Enterprises (사회적 기업가정신과 혼합가치 지향성이 사회적 기업의 성과에 미치는 영향)

  • Yoo, Hanna;Jeong, EuiBeom
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.1
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    • pp.213-227
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    • 2022
  • Recently, research on social entrepreneurship, which simultaneously pursues social value creation and economic sustainability has increased rapidly. Researchers conducted several empirical studies, noting that social entrepreneurship is a major factor in improving the performance of social enterprises. However, most previous studies usually have limitations in measuring the performance of social enterprises based on the subjective perception of entrepreneurs, which implies the limitations of the common method bias. In addition, there is a lack of empirical evidence that can explain the specific process in which the personal characteristic of an entrepreneur, social entrepreneurship, affects the achievement of dual goals. Therefore, this study empirically investigates the effect of social entrepreneurship on performance increasing the objectivity of performance measurement and including blended value orientation(BVO), a characteristic of viewing social and economic performance as a single thing. The purpose of the study is to verify the effect of social entrepreneurship and BVO on the social and economic performance of social enterprises. We conducted regression analysis using the results of the perception survey of social enterprises in South Korea and objective performance data. As a result, risk-taking, a sub-factor of social entrepreneurship, had a positive effect on economic and social performance at a significant level. In addition, it was confirmed that social entrepreneurship improves BVO, and it affects social performance. Therefore, this study found that social entrepreneurship and BVO have a discriminatory effect on economic and social performance, respectively. This study is meaningful in that it attempted to overcome the common method bias as measuring subjectivity performance.

The Effects of Business Value Orientation on the Productivity and Performances: Comparative Study between IT and non-IT SME Companies (기업의 가치지향성이 업무생산성과 경영성과에 미치는 영향: 중소 IT기업과 비IT기업의 비교연구를 중심으로)

  • Yoon, Dong-Ju;Jeong, Dae-Yul
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.4
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    • pp.1971-1982
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    • 2014
  • The purpose of the this study is to analyze what business value orientations are more effective on the enhancement of productivity and performance indexes of IT companies. Especially we are interest in the moderate effect of business types such as IT manufacturing, IT services, and non-IT manufacturing companies. The empirical test results was somehow different from the theoretical researches. Customer orientation affects productivity directly and performance indexes indirectly. Whereas, technology innovation orientation didn't affects productivity and performance indexes directly, except IT services companies. Corporate social responsibility affects performance indexes directly, but not productivity. We could conclude that the type of business is an important moderator between business value orientations and enterprise performance factors.

Analysis of Entrepreneurial Orientation and Market Share using PLS Structural Equations Modelling -Mediating Effect of R & D Capability & BSC Future Value Creation- (PLS 구조방정식 모형을 활용한 기업가적 지향성과 시장점유율간의 실증 분석 - R&D 역량, BSC 미래가치 창출의 매개효과 -)

  • Ko, Il-Kwon;Nam, Jung-Min
    • The Journal of the Korea Contents Association
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    • v.20 no.4
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    • pp.348-357
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    • 2020
  • Discussions on entrepreneurship are increasing, but the methodology that can be applied to actual small to mid-sized businesses and venture firms is insufficient, and research on measuring achievement and application is lacking. In this regard, this paper analyzed actual proof on the relationship among entrepreneurial orientation, R&D capabilities, market share, and the creation of BSC future values that can be empirically applied to small to mid-sized businesses and venture firms. A factor analysis and hypothesis verification have been conducted with the SEM model utilizing SmartPLS 3.0 on the recent 7th year (2017) data from the Human Capital Corporate Panel (HCCP) of the Korea Research Institute for Vocational Education and Training. The actual proof analysis revealed that entrepreneurial orientation creates a positive influence on R&D capabilities and the creation of BSC, and also on market share, with R&D capabilities as a parameter. On the other hand, the relationship between entrepreneurial orientation and market share proved to be not statistically meaningful. Future value creation of BSC also could not mediate the relation between entrepreneurial orientation and market share. Therefore, this research has proven that a company must cultivate its personnel's R&D capabilities with their entrepreneurial orientation. Furthermore, it is a significant fact that BSC, the conventional measuring tool for performance management, could not mediate the relationship between entrepreneurial orientation and market share. Future companies aiming at innovation should consider developing a new index that could measure the corporate-level entrepreneurship and conduct performance management.

The Effects of Social Entrepreneurship and Market Orientation on Performance in Social Enterprise (사회적 기업가정신과 시장지향성이 사회적기업의 경영성과에 미치는 영향)

  • Kim, Eun-Hee;Kim, Gi-Joong;Hyun, Byung-Hwan
    • Journal of Digital Convergence
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    • v.19 no.9
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    • pp.83-93
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    • 2021
  • This study is to verify the components of social entrepreneurship, market orientation and the causal relationship by examining the impact of each factor on the performance of social enterprises. The survey was conducted on certified social enterprises and the sample of 142 copies was demonstrated with SPSS 22.0. The analysis of the impact on the economic and social performance of social enterprises is as follows. First, the social value orientation and risk sensitivity showed significant results indicating that the social enterprise had a significant impact in part on the economic performance. The social value orientation of the spirit of social entrepreneurs showed significant results on the social performance. Second, market orientation has been shown to have a significant positive influence on both the economic and social performance. This study empirically assessed the impact of Social Entrepreneurship and Market Orientation on the Social and Economic Performance the re-recognition of the importance of social enterprise requires. Next, more active research on market orientation is required in the future in order to strengthen the competitiveness of social enterprises.

A Study on the Care Needs and Well-being of the Elderly Using Elderly Care Service : Focus on the Social Value Orientation (노인돌봄서비스 이용 노인의 돌봄 욕구와 안녕감에 관한 연구 : 사회적가치지향성의 효과를 중심으로)

  • Kim, Ka-Won;Choi, Sung-hun
    • The Journal of the Korea Contents Association
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    • v.21 no.4
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    • pp.555-564
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    • 2021
  • This study evaluates the social value orientation, well-being of the elderly and care needs of elderly that elderly care services are identified and seeks future service development directions through a desire survey. As of October 2019, 1,501 elderly living alone who used basic care services for the single elderly households for more than 3 months were sampled, and frequency analysis, technical statistical analysis, t-test, and variance analysis were conducted. The survey found that social value orientation averages 90.93, and the sense of well-being of the elderly is 71.29 points. As a result of the analysis of variance and post-hoc analysis, the well-being of the elderly was statistically significant in groups well aware of their social value orientation. In addition, key words such as "loneliness", "lonely Death", and "safety" were derived for concerns that may arise when the service is discontinued. Based on the results of this study, it could be used as basic data to explore the development direction of the new "elderly care services" and to establish a care system for senior citizens in preparation.

A Study on Social Value Creation in Social Enterprise by Sector - Focusing on Social Enterpreise in Incheon (업종별 사회적기업의 사회적가치 창출에 관한 현황 연구 - 인천의 사회적기업을 중심으로)

  • Yong-Gu kim;Jae Ho Kim
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.6
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    • pp.1119-1126
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    • 2023
  • This study measured the social value of social economy enterprises in Incheon Metropolitan City using the Social Value Index (SVI) developed by the Korea Social Enterprise Promotion Agency. The results showed that the social value orientation of the business activities of SSEs averaged 9.3 out of 15 points, and their innovation efforts were 8.0 out of 10 points. The average monetary and non-monetary social contribution efforts of SSEs was 5.1 out of 10. When comparing the average sales and social value scores by industry, the manufacturing sector shows that social enterprises have higher average sales and social value orientation of business activities, but lower social return efforts. Social work facility management and business support services have high average sales, but low social value orientation of business activities and efforts to make monetary or non-monetary social contributions. On the other hand, education services; arts, sports, and leisure-related services; and publishing, video, broadcasting, communication, and information services have lower average revenues but higher social value orientation of business activities. These SVI indicators are well utilized by local governments, but not yet by the central government. In the future, governments and public institutions should reflect the differences between sectors when formulating policies for social enterprises.

Predictors of Multi Cultural Competence of Secondary School Students (중·고등학생의 다문화 역량에 영향을 미치는 요인 연구)

  • Park, Keun-Soo;Shin, Hee-Jung
    • The Journal of the Korea Contents Association
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    • v.12 no.10
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    • pp.307-319
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    • 2012
  • The purpose of this study was to find whether national identity, value orientation, cultural sensitivity influence Multi cultural competence of secondary school students. The significant result out of this research was that Multi cultural competence were different by its concerned variables. The results of hierarchical regression analysis reveal that changes to each of the models were checked by introducing a new group of variables in each stage. Then the influences of the concerned variables including national identity, value orientation, and cultural sensitivity on multi cultural competence were tested through the influence and significance of the variables and the changing explanatory power of the entire models.