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http://dx.doi.org/10.14400/JDC.2021.19.9.083

The Effects of Social Entrepreneurship and Market Orientation on Performance in Social Enterprise  

Kim, Eun-Hee (Division of Business Consulting, Daejeon University)
Kim, Gi-Joong (Division of Business Consulting, Daejeon University)
Hyun, Byung-Hwan (Division of Business Consulting, Daejeon University)
Publication Information
Journal of Digital Convergence / v.19, no.9, 2021 , pp. 83-93 More about this Journal
Abstract
This study is to verify the components of social entrepreneurship, market orientation and the causal relationship by examining the impact of each factor on the performance of social enterprises. The survey was conducted on certified social enterprises and the sample of 142 copies was demonstrated with SPSS 22.0. The analysis of the impact on the economic and social performance of social enterprises is as follows. First, the social value orientation and risk sensitivity showed significant results indicating that the social enterprise had a significant impact in part on the economic performance. The social value orientation of the spirit of social entrepreneurs showed significant results on the social performance. Second, market orientation has been shown to have a significant positive influence on both the economic and social performance. This study empirically assessed the impact of Social Entrepreneurship and Market Orientation on the Social and Economic Performance the re-recognition of the importance of social enterprise requires. Next, more active research on market orientation is required in the future in order to strengthen the competitiveness of social enterprises.
Keywords
social entrepreneurship; social value orientation; market orientation; economic performance; social performance;
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