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http://dx.doi.org/10.5392/JKCA.2020.20.04.348

Analysis of Entrepreneurial Orientation and Market Share using PLS Structural Equations Modelling -Mediating Effect of R & D Capability & BSC Future Value Creation-  

Ko, Il-Kwon (단국대학교 미래 ICT융합 벤처창업학과)
Nam, Jung-Min (단국대학교 미래 ICT융합학과)
Publication Information
The Journal of the Korea Contents Association / v.20, no.4, 2020 , pp. 348-357 More about this Journal
Abstract
Discussions on entrepreneurship are increasing, but the methodology that can be applied to actual small to mid-sized businesses and venture firms is insufficient, and research on measuring achievement and application is lacking. In this regard, this paper analyzed actual proof on the relationship among entrepreneurial orientation, R&D capabilities, market share, and the creation of BSC future values that can be empirically applied to small to mid-sized businesses and venture firms. A factor analysis and hypothesis verification have been conducted with the SEM model utilizing SmartPLS 3.0 on the recent 7th year (2017) data from the Human Capital Corporate Panel (HCCP) of the Korea Research Institute for Vocational Education and Training. The actual proof analysis revealed that entrepreneurial orientation creates a positive influence on R&D capabilities and the creation of BSC, and also on market share, with R&D capabilities as a parameter. On the other hand, the relationship between entrepreneurial orientation and market share proved to be not statistically meaningful. Future value creation of BSC also could not mediate the relation between entrepreneurial orientation and market share. Therefore, this research has proven that a company must cultivate its personnel's R&D capabilities with their entrepreneurial orientation. Furthermore, it is a significant fact that BSC, the conventional measuring tool for performance management, could not mediate the relationship between entrepreneurial orientation and market share. Future companies aiming at innovation should consider developing a new index that could measure the corporate-level entrepreneurship and conduct performance management.
Keywords
Entrepreneurship; Entrepreneurial Orientation; Corporate Entrepreneurship; R&D Capability; BSC's Future Value Creation; Market Share;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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