The purpose of this study is to examine the impacts of sports marketing mix factors on brand equities and consumer behaviors. The findings of this study are as follows: first, there are differences in sports marketing mix factors, depending on individual characteristics. Differences are found in gender and living standard with regard to individual characteristics and prices. second, there are differences in brand equities, according to individual characters. third, sports marketing mix factors impact brand equities. fourth, the sports marketing mix factors impact perceive quality, brand recognition, location related to brand image and products. fifth, sports marketing mix factors impact brand equities and consumer behaviors. In regards with brand equities and repeat purchases, sports marketing mix factors impact promotion, products, perceived quality and image. In satisfaction, the sports marketing mix factors impact location, price promotion and product recognition. In the intention of transmission by word of mouth, the factors impact price, products, perceive quality and image.

The purpose of this study was to set the standard man-hour of welding work. The case study was conducted at C Tech where makes and installs conveyor. Because most of orders are non-fixed, all jobs are vary in shape and size. To conduct this study, drawings of sample were reviewed and compared with measured man-hours of welding works. As a result, the different ratio of expected require man-hour and measured man-hour was 4%. It is reasonable that the present applied efficiency of aimed man-hour is 85%.

This study is to examine the relationship between emotional leadership and turnover intention and mediating role of job stress. A model was established and hypotheses were verified on the basis of literature. In a model proposed for this study, emotional leadership was used as antecedents to job stress while turnover intention was used as consequences for job stress. The sample included 215 employees. Structural equation modeling was used to employed the hypothesized relationships in the conceptual model. Results indicated that emotional leadership has a negative impact job stress and turnover intention, and job stress has a positive impact turnover. Also, emotional leadership negatively affects turnover intention through job stress as expected. Implications are discussed and future research directions are outlined.

Penalty tax of basic law that has been revised in December 30, 2006 has been amended to tax 40 percent on no report and under-reporting in unjustifiable way. This revision is a punitive regulation that reflects the national tax service's will to not sit back and watch taxpayers' intentional tax evasion by imposing a heavier tax burden, and it raised penalty tax rate that has been applied leniently compared to foreign countries. Therefore, this study examines how changes in penalty tax rate affected faithful tax report and in what level the punitive penalty tax rate should be legislated so that the effect of the penalty tax rate can be maximized by performing empirical analysis on the effect on income tax rate reporting standard of self-employed businesses before and after the time the penalty tax rate increased dramatically from 33.3% to 300% based on the items.