According to the previous studies about relationship marketing, customers who have relationship with preferable brand or company take spontaneous word of mouth(WOM) and make more purchases than those who don't. Recently, as e-commerce has been combined with social media, many companies that are looking for solution which can promote customer relationship quality using social media. This study aims to investigate the role of customer's perceived value on brand relationship quality in social media. Although perceived value has been defined from many perspectives, we only consider "perceived social value" and "perceived emotional value" in this paper. According to social capital theory, self-esteem is an important variable when we explain the relationships. Thus this paper considers "self-esteem" as a moderating variable between relationship quality and relationship retention. To serve the research purpose, we collect 226 valid questionnaires from social media users. And we analyze data set and test research hypotheses by using SPSS 20.0 and AMOS 20. We expect that the result contain a lot of implication for both researchers and practitioners. Major findings from analyzing 226 valid questionnaires are as follows. First, when customer recognizes social value about brand or company, relationship quality with the brand or company has been improved. Second, when customer recognizes emotional value about brand or company, relationship retain intention with the brand or company has been improved. Third, self-esteem doesn't have moderating effect between relationship quality and relationship retention in social media.

Korea is aging rapidly and unprecedentedly in the world, and the social burden is prospected to be increased rapidly. New business start-up in blue ocean area is boomed in Korea, because sedulousness of people and high household saving rate which are basis of the economic development are getting lower, and propensity of the consumption and debt in household are getting higher. This article is refers that what is success factors of new business start-up in blue ocean through investigating the theoretical concept and the success cases. As a result, the success factors of new business start-up are categorized as environmental factors, strategical factors, organizational factors, personal factors, and factors of growing-up stages. In order not only to identify the success factors, but also to avoid failure, it is important that the basic principle should be followed ; Specifying the objectives, Balancing the fund, Meeting good biz-partners, Analysis of the market and Advice of the experts.

As the importance of big data begins to be recognized, the government, local self-governing bodies, and corporations have taken interest in big data. However, unlike the past, there is various typical and atypical data, and some fields make use of big data planning and analytical technique, which is opening a way to capture new opportunities. The present study analyzes an improvement plan for bicycle roads by using the public data of Seoul and proposes its implications.

The Korean shipbuilding industry, which started in the 1970s with the advance of three shipbuilding companies, has been ranked as the world's largest and most successful model of the heavy and heavy chemical industry in the world since the 1990s, and has become a driving force for Korea's economic growth for several decades, including job creation and trade surplus. The domestic shipbuilding industry has won a lot of orders in favorable market environment, expanded facilities and manpower, built many ships and delivered them to shipowners, earning a lot of foreign currency and creating a 'successful myth.' However, when the global economic crisis broke out in 2008, shipbuilding in Chosun was stagnant and shipbuilding orders sharply decreased.As the facility and manpower increased in the boom period, the economy and the facilities become overcrowded as a result of the crisis, signs of a crisis in 2013 begin to appear. In 2015, three major Korean shipbuilders lost more than 6 trillion won in operating losses. Now, Korea's shipbuilding industry is facing a crisis such as massive insolvency and restructuring. Would not it have been possible to prevent the loss and restructuring of a trillion won if we recognized the recession of the global economy and understood the appropriate timing of technological innovation and prepared countermeasures against the crisis? Therefore, we analyze trends and trends of global shipbuilding industry such as Europe, China, and Japan in the competition structure of the shipbuilding industry and identify the problems of our shipbuilding industry and suggest suggestions.

The purpose of this Study is to present the tasks and means of improving the operational system of public culture and arts institutes in the future on the basis of the analysis of the effectiveness of operation of public culture and arts institutes. The summary of the results of analysis in this Study is as follows: Firstly, it was found that the factor variables that impart effect on the operation of public culture and arts institutes included (1) artistic value, (2) convenience and (3) organizational management, while the performance variable of public culture and arts institutes was (4) operational performance. Secondly, in the analysis of the structure that explains the operational effects of public culture and arts institutes, convenience and organizational management were found to impart effects on the operational performances. However, artistic value was found to have no effect on operational performances. Therefore, these results of analysis imply that organizational management and convenience, rather than artistic value, need to be fortified in order to elevate the operational performances of public culture and arts institutes.