• 한국의류학회지
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• 제7권1호
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• pp.17-25
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• 1983

The purpose of this study were to explore specific buying practices of college women and to determine if there were significant differences in shopping patterns between grade level. The participants consisted of 415 college women in grades freshmen through seniors. The data were collected by questionnaires. The statistical analysis of the obtained data included Caculation of the Frenquency Distribution and Chi-Square test. The specific findings of this study were as follows: 1. More than half of the students had purchasing dependence in their clothing purchase. 2. Most of the students planned their clothing purchase in advance, 3. College women interact minimally with sales people. They feel salespeople are not courteous and often dishonest in order to increase sales. They also feel that sales person does not have much knowledge about products. 4. Magazines and store displays affected college students clothing purchases more than other fashion stimulants. 5. Seniors had greater purchashing independence than freshmen. 6. Freshmen considered becoming-ness more important while seniors considered price more important in the selection of clothes.

• 패션비즈니스
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• 제15권4호
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• pp.67-86
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• 2011

This study intended to understand overall history of make-up in Korea in an integrated and diachronic context by interpreting women's will and desire to express themselves reflected in the cosmetics culture in each period centering on women's magazine cover, cosmetics advertisement, and articles from 1950 to 1999 and examining women's make-up image and characteristics in each period. A total of 919 women's magazines (Yeonwon (Women's Garden), Woman Sense, Yeoseong Donga (Women's Donga), Jubusaenghwal (Homemaker's Living), Yeoseong Jungang (Women's Jungang)) issued between 1950 and 1999 were examined for the study. Key words of each period were extracted through fashion and beauty related articles and advertisement titles to examine the make-up culture of Korean women and set the standard for the make-up image of Korean women. A total 1,252 pictures were shot for each period and categorized based on the standard for the make-up image of Korean women. Then, the changes in the make-up image of Korean women were examined and identified the characteristics of images along with the change of images in each period. Next, the meaning of each make-up image was examined. This can be interpreted as the expression of values and desire by modern Korean women, especially Korean women in the late 20th century, as well as the consciousness for coping with the changing society.

• 한국실내디자인학회논문집
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• 제23권2호
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• pp.136-146
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• 2014

As of 2010, apartment occupies more than half of all houses in Korea. It took just half a century since 1960 when apartment was introduced to ordinary people for the first time. The apartment has spread over the nation very swiftly since then. This phenomena needs more inclusive explanations than the investigations into the government's policies or economical situations. Without satisfaction and consensus of people, the universal spread of apartment might be fairly unrealizable. In this vein, the research and analysis has been performed in order to grasp the picture of everyday life's discourse based on the related articles from five major newspapers and five women's magazines during 1960~1989. From the articles' discourses we tried to understand how modern apartment has been accepted and evaluated through people's living life in it. First, the discourse of living life was generated mostly by housewives through the comparison between apartment and traditional house. Second, the most influential aspect of apartment's popularization was the convenience of efficient housekeeping system by modern equipment and home appliance installed in apartment. This efficiency could allow housewives to perform various urban activities such as work, shopping, and simple going out. Third, the satisfaction from efficiency and privacy brought about a sense of alienation at the same time. As a result, the rapid proliferation of apartment in Korea could be attained not only by the institutional driving forces but through the fulfillments of Korean people's housing needs from modern everyday life.

• 복식문화연구
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• 제29권3호
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• pp.453-470
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• 2021

The aims of this study are to explore the experiences of modern Korean women who experience childbirth and to examine the perceptions of body and appearance in everyday life and how fashion provides a means of self-expression. The study utilizes focused ethnography (a qualitative research method) of cultural technology magazines, conducted to observe women's behavior and language, and to explore their life values, such as beliefs, attitudes, and behaviors in fashion style in everyday life. The purpose of this study is to reveal the actual meaning of childbirth, the resulting change in appearance, and patterns of specific style expression. This will enable a better understanding of the experiences of married women with children in Korea using vivid language, by which an in-depth understanding of their lives may be promoted. A survey of 24 women (aged 25~40) who had experienced pregnancy and childbirth were included in the study, categorized as early pregnancy, pre-birth, and post-birth parenting. Subcategories were derived as "unfeasible pregnancy," "unpredictable and unprepared anxiety," "self-awareness of changing bodies," "pressure on healthy bodies," "opportunity to let go of pressure on appearance management," "pressure on hard parenting," and "experience of change in unmanaged areas." Pregnant women and women with children demonstrated tastes and preferences in style suitable for differentiated situations and roles, along with perceptions of appearance.

• 한국의류학회지
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• 제34권1호
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• pp.40-49
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• 2010

This study investigates the differences in: 1) attitudes toward the advertising ofjeans, buying intension, importance of merchandise selection factors, and utilization of information sources among groups according to the level of fashion involvement 2) attitudes toward advertising and buying intension among types of advertising 3) importance among merchandise selection factors 4) utilization among types of information source. Questionnaires were distributed to 300 men and women between 10 and 30 years of age. A sample of 286 men and women responded to the questionnaire. Using SPSS/PC version 12.0, factor analysis, reliability analysis, analysis of variance, and randomized block design are used for the data analysis. The results showed significant differences in: 1) attitudes toward the advertising of jeans, buying intension, importance of merchandise selection factors, and utilization of information source among groups according to levels of fashion involvement 2) attitudes toward advertising and buying intension among types of advertising 3) importance among merchandise selection factors 4) utilization among types of information sources.

• 복식
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• 제60권2호
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• pp.20-34
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• 2010

This study is intended to suggest the characteristic of dress and its ornament introduced in terms of naturalized words on Korean newspapers and magazines published from the age of enlightenment to the Independence(1876-1945). First of all, naturalized words in that period(1876-1945) can be classified into words originated in Japanese, words originated in western countries and borrowed words came from Japan. Borrowed words which came from Japan are almost related to Japan's traditional dress like Gudu, Gabang, Kimono, Nemaki, Ebijahagama, Hagama, Sirusibanden, Doriachi, Dombi, Sarumada, Sseumeeri, Doriachi, and Mombbe. Borrowed words originated in western countries are like Frock coat, Bonnet, Necktie, Chapeau, Scotch, Homespun, Chamois, Skirt, Spring Coat, Ribbon, Silk hat, Panama hat, Handbag, Pajama, Shawl, Apron, Cuffs, Pocket, Handkerchief, Morning coat, Combination-one piece, Rain Coat, Burberry, and Permanent, etc. Borrowed words came from Japan is Lasa[raxa], jokki[jaket], Les[lace], Veludo[velvet], Bbanss[pants], Oba[overcoat], Meliyas[medias], Shass[shirt], Manto[manteau], and Sebiro[civil clothes]. As we can see from the result of research, borrowed words from the age of enlightenment to the Independence was because of its special social situation, Japanese imperialism, they are divided into real western words and words came from Japan or Japanese. In terms of items, a lot of words related to men's suit and women's dress, accessory, etc. It confirms that men's dress was westernized in the whole part compared to partially westernized women's one. A lot of words used at that period are now adapted to Korean language and became the foundation of words used in the current dress and its ornament area.

• 복식
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• 제62권7호
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• pp.67-78
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• 2012

This study considered and analyzed the influence of changed clothing silhouettes on the textile patterns by investigating the changes of geometry patterns in response to the changes of western women's apparel silhouette in the 1960s. The period scope of research was limited to the 1960s, and the research object was set as the geometry patterns seen in the designer's high-fashion. The researcher investigated the clothing silhouette and the textile patterns in 1960s by reviewing the literature about domestic and foreign books, research papers, domestic and foreign fashion magazines, information on the Internet. For the western women's apparel in 1960s, some active, simple styles were popular under the social atmosphere when more women actively entered the society. Influenced by popular art trends at that time, the silhouette was expressed in the geometry pattern among many textile patterns. The geometry pattern either appeared as a regularly overall repeating geometry pattern and the regularly partial repeating geometry pattern. The regularly overall repeating geometry pattern arranged the straight lines in the same interval. But the regularly partial repeating geometry pattern was arranged without order to emphasize the motif in some parts of clothing or to give some ornament effect, or was arranged asymmetrically.

• 한국패션뷰티학회지
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• 제4권4호
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• pp.25-32
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• 2006

The purpose of this study is to analyze formative features of women shoes, to develop distinctive shoes design for coming fashion trend. the methods of this study are documentary research and case study. In the theoretical study, this study has catched the origin of shoes and the changes of shoes design of each era. for the study of formative features of women shoes in 1990's, 215 kinds of pictures have been selected from in professional shoes magazines. The results of analysis are as follow. Woman shoes categorized the design factors into shape, material, decoration. Reformational shape that reconstructs old shape of shoes by comtemporary aesthetic, shape in that dual images were mixed, re-created shape that was constructed through the reconstruction of structures and shapes of shoes. Material image was strengthened by varying patterns of unburned calf, leopard and zebra. Avant-garde was appeared by using naturalistic material to represent natural beauty or using merry, daring material. Post-modern tendency was appeared like using brassiere strap instead of back strap or using round string in elegant shoes.

• 대한지역사회영양학회:학술대회논문집
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• 대한지역사회영양학회 2003년도 춘계학술대회 및 비만ㆍ다이어트 박람회
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• pp.103-103
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• 2003

현대사회에 있어 대중매체가 사람들에게 미치는 영향력은 지대한 바, 여성잡지에 게재된 식품광고 역시 소비자들에게 미치는 구매력과 홍보효과는 대단히 크다고 하겠다. 또한 식품광고는 그 시대 소비자들의 식품에 관한 관심의 방향과 식품선호도를 나타내주는 동시에 유행을 창조하는 기능도 가진다고 한다. 그러므로 정확한 광고내용은 소비자들을 위한 좋은 영양교육 자료가 될 수 있지만, 반대로 내용이 부정확하거나 과장된 경우, 소비자들은 그릇된 정보로 인하여 피해를 볼 수가 있다. (중략)

• 복식
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• 제62권5호
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• pp.44-58
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• 2012

The purpose of this research is to contemplate chronological changes of Korean actress facial image and fashion from 1960s to 1990s and to identify Korean women's ideal beauty reflected through the times. Adjectives describing representative actresses of each studied decade were collected from major newspapers and magazines. Korean women's ideal beauty was divided into 4 sub-types such as youthful, pure, sophisticate, and sexy images. As a result of analyzing actress facial image and fashion, youthful and pure beauties were found consistently over the studied periods. Representative characteristics of sophisticate and sexy beauties have been changed over the studied periods which were influenced by socio-cultural environment factors. The result of this research can provide meaningful sources for historical drama, celebrity marketing strategy planning, and personal image consulting.