• 한국의류산업학회지
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• 제10권2호
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• pp.155-163
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• 2008

The college students selected by random sampling were classified into several groups by their cosmetic impulse buying pattern and the internal characteristics that cause them. Their shopping orientation, life styles, makeup self-confidence, makeup interest and self-image were the subjects of comparative analysis. The results of this research can be summarized as follows.; fashion leader was classified fashion dual leader, fashion opinion leader, fashion innovator and fashion follower. The fashion dual leader and fashion innovator were more impulse buying orientated. The fashion dual leader and fashion innovator were highly evaluated in intellectual self faithfulness and life decoration preference style. The fashion dual leader and fashion innovator attached great importance to leisure pursuit and name brand preferring shopping. They showed the tendencies to the makeup self-confidence and makeup interest. But the fashion follower showed quite different tendencies. The fashion dual leader and fashion innovator perceived themselves as varied life style. These internal characteristics were supposed to contribute to their impulse buying.

• 패션비즈니스
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• 제3권2호
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• pp.59-66
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• 1999

The purpose of this thesis is to review the costume and symbolism of the English novelist Jane Austen's novel "Emma" which was produced as a movie in 1996. The novel "Emma" 's periodical background is from 1814 to 1815 in neo-classical age of costume. The English woman's costumes in 1810 were high-waisted empire style dress and redingote, pelisse, spencer jacket for going out. Man's costumes were frock coat, tail coat, shirts, vest and bottoms were breeches, pantaloons and trousers. In this literature, Harriet's naive and immature image was shown in the name of 'pretty'. Elegant and graceful way of talking and attitude was expressed in the 'beauty' of Emma. The costume is symbolically expressing the character's personality ; white is for Emma's intelligent and elegant image, pastor Elton's black suit symbolized his profession and ambitions for success. The analysis of the costumes from the movie "Emma" is following ; women wore empire dress and outer garment, redingote and spencer jacket. The fabrics were muslin, gauze, satin, lace and velvet. Men's costume were frock coat, tail coat with the shirts, vest, and pantaloons. The fabric was brown, black and dark color of wool. With an analysis of the movie "Emma", I would like to present '99 S/S collection, targeted for 21-25 aged woman by use of Emma's elegant and Harriet's pretty image as a main subject. As a second subject, I have chosen neo romantic memory, sophisticate feminine and pretty Harriet.

• 복식문화연구
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• 제8권6호
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• pp.806-821
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• 2000

Each and everything named fashion together with clothes were limited in the boundary of women and men's wear has been slow and narrow in changing speed compared to women's, even there are some differences in accordance time. But maintaining the basic features, men's wear in the latter 20th century has undergone diverse change in the part of materials such as various synthetic fiber, glass, metal, artificial leather and the see-through fabric able to seeing the body wearing the clothes. Therefore, the aim and definition of this study is to present the systematic framework giving help to develop men's wear design newer and more various by considering moulding of materials which existing men's wear could not show up and by grasping material trend of men's clothes in 1990s. The results of the study were summarized as follows : (1) Material containing lustering is categorized as Velvet, Silk, Lustering materials by synthetic fiber and Lustering materials by additional substance. The Velvet generally acknowledged having something to feel womanly image shows the bisexual character coexisting feature of men and women after grafting with men'fashion. The Silk was endowed the role as means of pleasure to express beyond boundary of sex breaking the existing consciousness which men should wear male clothes, not considering differences between men and women. The lustering made by synthetic fiber expressed modern sensitivity aesthetically to the suit. The lustering materials made by additional substance is seen mixed masculine character with womanly character. (2) See-through materials are acknowledged as decadence beauty caused by expanding subjective awareness in beauty. (3) Materials by the sorts of Net is categorized as Lace, Knit The Lace expression seemed to emphases the human liberation of men and women and the humanity from liberation of subjecthood. The Knit can be felt both woman's image and man's image as bisexual image, not raising only one side sex. (4) Elastic materials offered the opportunity to approve exposure in a time when exposure of men's body was not granted ethically. (5) Leather was shown as indication of social status and inferiority and expression of collective resistance against sexual stagnation of men and women.

• 패션비즈니스
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• 제15권4호
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• pp.67-86
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• 2011

This study intended to understand overall history of make-up in Korea in an integrated and diachronic context by interpreting women's will and desire to express themselves reflected in the cosmetics culture in each period centering on women's magazine cover, cosmetics advertisement, and articles from 1950 to 1999 and examining women's make-up image and characteristics in each period. A total of 919 women's magazines (Yeonwon (Women's Garden), Woman Sense, Yeoseong Donga (Women's Donga), Jubusaenghwal (Homemaker's Living), Yeoseong Jungang (Women's Jungang)) issued between 1950 and 1999 were examined for the study. Key words of each period were extracted through fashion and beauty related articles and advertisement titles to examine the make-up culture of Korean women and set the standard for the make-up image of Korean women. A total 1,252 pictures were shot for each period and categorized based on the standard for the make-up image of Korean women. Then, the changes in the make-up image of Korean women were examined and identified the characteristics of images along with the change of images in each period. Next, the meaning of each make-up image was examined. This can be interpreted as the expression of values and desire by modern Korean women, especially Korean women in the late 20th century, as well as the consciousness for coping with the changing society.

• 복식
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• 제2권
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• pp.35-50
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• 1978

This paper is an observation on the woman's warming hoods such as Nambawi, Pungchae, Ahyam, Jnbawi and Gullae worn form 1800's through 1930's. At the late era of Chosun dynasty, The every day lifes of people were greatly influenced by invasion of western world, in particular the styles of clothing are changed from original one to Western-like. So the hoods of our own's were dissappcared gradually, and the interests of them were reduced accordingly by the western culture invaded. Therefore this paper is intended to participate in the study of clothing culture by considering of hoods, one of the almost disappeared clothes, and review the wisdom and sense of beauty of our ancestor by unique ornament. The warming hoods in this paper are from a category of ear-protection gear and also deformed from man's one. The ear-protection gear was a warming hood from Tae Jong, the king of the early era of Chosun, and usage classifications of them were strict according to the class division at the early and mid era of Chosun, but generally diminised at the late era, thery were used freely, but the differences in decorations represented the division of the rich and poor. General feature of it is open top, but covers all of head and is used for warming clothes, with has many decorations on it, this decorative tendency was more clear at the late era. Namely, the shape had been modified from tough one to modish one, and fur, the material of it, are from stiff and long to soft short and well refined. This warming hoods were used until 1930's then disappeared by the population of western mufflers and wraps. Jobawi is now already forgotten even its name except for the ornament in picturing the baby in first birth day. In revewing the consideration of warming hoods mentioned. It is found that the subtlety of the ancestor, and there are supplication for the happiness of life even in the decorations.

• 벤처창업연구
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• 제4권3호
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• pp.23-38
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• 2009

본 논문은 미용업에 종사하는 소상공인들을 대상으로 소자본 창업자들의 성격과 성공에 관한 요인들을 탐색적으로 살펴보았다. 그들 대부분은 여성들이고, 대졸학력을 가진 사람들이다. 그리고 그들은 전체적으로 적극적인 개인특성을 가진 사람들이다. 설문결과는 소상공 서비스업의 경우에 입지선정이 가장 중요한 과제라는 사실을 나타내고 있다. 그리고 매일매일 수입과 지출에 대한 관리는 가장 중시되는 항목 중의 하나임에 분명하다. 설문 중에서 가장 낮은 점수를 나타낸 4항목은 모두 자금조달과 관련된 질문들이다. 정부지원 자금에 대한 응답이 가장 낮고, 자금규모와 자기자본 부분이 다음으로 낮은 점수로 나타났다. 경영성과와 연관된 회귀분석에서는 지속적인 마케팅 활동을 제외하고는 유의한 항목들이 나타나지 않았다.

• 감성과학
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• 제13권4호
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• pp.769-776
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• 2010

20~23세의 한국 여자대학생을 대상으로 아름다운 손에 대한 손의 형태적 특성과 감성과의 상관관계를 평가하였다. 감성평가 방법으로 손의 아름다움을 각각 10 등급으로 분류하고 이를 손의 형태학적 특성과 감성평가 등급파의 상관관계를 정성적 및 정량적으로 분석하는 방법을 적용하였다. 감성평가에 가장 많은 영향을 미치는 인자는 손 길이와 손 폭의 비이었고, 손 길이와 손가락 길이 및 손가락 굵기의 비율도 많은 영향을 주었다. 반면에 손 갈이와 손톱 길이의 비와 손가락 길이와 손톱 길이의 비는 감성평가에 마치는 영향이 상대적으로 미미하였다. 높은 감성평가를 받은 손(아름다운 손)의 특정은 손, 손가락 및 손톱의 길이가 모두 길고, 손과 손가락의 폭이 좁으며, 특히 낮은 감성평가를 받은 손에 비해 상대적으로 손톱의 길이가 모두 길고, 손과 손가락의 폭이 좁으며, 특히 낮은 감성평가를 받은 손에 비해 상대적으로 손톱의 길이가 더 길었다. 결과적으로 손의 모든 형태학적 특성들이 종합적으로 감성에 영향을 미친다는 것을 알 수 있었다. 이러한 연구 결과는 손의 형태학적 특성을 감성적으로 평가한 최초의 정량 및 정성적 보고로 손의 미적 요소에 관한 기초자료를 구축하였고, 이들 정보들은 손과 관련된 다양한 뷰티산업 제품 및 서비스 분야에 활용이 가능하다.

• 한국의상디자인학회지
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• 제7권2호
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• pp.137-158
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• 2005

Modernization of Korea had begun with the reformation of the Kab-o Reform in 1894, which the government had designed after the protectorate treaty with Japan in 1876. It had affected drastic changes on the formation and framework of a Han-bok by government and the main changes is found in creating new style of Gae-ryang Han-bok. During 1980's, the peoples were interested in traditional cultural heritage, and 'the campaign of wearing Woo-Ri Ot' prevailed in Korea to instill the radical sprit of Korean. A Han-bok, which was made at this time, has called a Saeng-hwal Han-bok. The purposes of this study are to defue the the words that are Han-bok, Gae-ryang Han-bok and Saeng-hwal Han-bok of meaning and characteristic based on the previous studies and historical materials and present a unified and historical opinion about Han-bok to the academic world and industry of Han-bok by the consideration. Han-bok is a traditional costume with a long skirt and long breast-tie based on the later Cho-sun and is emphasized a virtue and manner on it. Gae-ryang Han-bok is an improved Han-bok that is include with a Tong-Chima and Jeogori for making a movement and function better. Saeng-hwal Han-bok is originated by the movement of wearing Woo-ri Ot in 1984, is interpreted the traditional Korean beauty from the modem view and is a practice Han-bok for popularizing intodaily life. After investigating the 33 of previous studies, the characteristics and transitions of Han-bok are followed. First, the reason of fail about the reform of dress is a loss of traditional beauty. Second, the yes or no of the establishment of law about the reform of dress, it influenced on a reforming or wearing speed of costume. Third, after 8.15, a modem girl and girl student can not impact on a system of Korean women anymore because, the number of the group that means a high educated and active woman, was growing. So, the elevation of women's education matured the system of Korean women's costume. forth, western style clothes are popularized after the Korean War and it is set down in the system of Korean women's dress.

• 패션비즈니스
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• 제6권5호
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• pp.72-86
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• 2002

Recently the fashion design has been expressed mixing trend of antipodal concept. There are shown disorganization of existing standard with eclectism, pursued more sensational fashion by the sense of unease. And there are spreaded body exposure in producing on a commercial scale for sex, are shown the phenomenon by wearing innovation inner-wear in private area are exposed out. The purpose of this study are to consider preponderantly the fashion design using corset, shown up as the motive of costume design from 1990's to 2002's, define the character of molding. and extend the width of understanding of modern fashion. The results of the study are as follows: 1. The trend of deconstructionism as one line of fashion world in the 1990's make into outer garment of inner-wear, corset has been using the main item of infra costume. The past corset was existed innerwear, but it is revived various forms by transforming outer garment of body expression consciously. 2. Corset look is shown double faced factory of the beauty of tradition and decadence, vulgarity and nobility, concealment and exposure, and are expressed boldly the free consciousness outer about woman's sex with the improvement of woman's social position. 3. The molding character of Corset look divided Eroticism, Fetishism, Deconstructionism. Futurism. The trend of Corset look design is the emphasized sexual part of lace-up and cutting line of corset, and various details of see-through, kitsch, glitter look. Therefore, the trend of Corset look will be applied the modern fashion and used as motif of new design, affected the inspiration of more developed design with grafting of up-to-date fabrics and processing technique.

• 한국의류산업학회지
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• 제14권5호
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• pp.701-712
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• 2012

This study examines the various expressions and immanent value of fashion and beauty style based on Craig Owens's Allegory theory. I analyzed four application elements of Borrow, Site Specificity, Accumulation of Strategy, and Hybridization in? Ladygaga's Music Videos. The results are as follows. 'Borrow' presents a kitsch style and playful Pop-art style, transformation of gender from Mini Mouse body suit, telephone headpiece, and can hair. 'Site specificity' presents the temporarity of fashion material through rebirth, aging, natural extinction from the chain over the black jump suit, crime scene tape, and skull-face makeup with masculine style. 'Accumulation of strategy' presents a futuristic chic fashion style from a layered style, retrospective fashion, repetition and duplication in Music Videos. It shows the physical beauty of an Asian warrior style in Poker Face. 'Hybridization' present Cyborg feminism and 'Will of Power' from iPOD LCD glasses and Pyro-Bra. The Pyro-Bra represents how the female body can be used as a weapon in the outfits of Lady Gaga. In addition, Immanent value is as follows. Textual interaction with high art is accomplished through a combination of contemporary social and cultural significance to understand the cultural code and to extend the value. Combined with high culture, popular music genre is accomplished through musical appreciation by a woman in fashion styling and sensual pleasures of the body as a tool to express a sublime advantage. Fashion style is accomplished by overcoming a self-transcendent body image representation. The way in which mutual coupling dismantling, destruction, and uncertainty is to re-launch the static, with a pluralistic context of Textuality.