• International Journal of Advanced Culture Technology
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• v.8 no.1
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• pp.218-225
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• 2020

Purpose Wearable devices are widely used in our daily life. The purpose of this study is to investigate the relationship between persuasive designs of fitness trackers and users' physical activity behavior. Methods To test the research model, data was collected from a web-based survey in China, resulting in an effective sample of 166 usable questionnaires. The survey was restricted only to respondents who wear a fitness tracker. Results The sample surveyed in this study indicated that half of the respondents had been wearing a smart fitness tracker shorter than one year, and only 27% were long-time users (longer than two years). Dialogue support and social support strategies were both proved to be effective in increasing users' workout behavior intention. Social support strategies had a greater effect on behavior change than dialogue support strategies. Conclusion The findings from this study make several contributions to the practice. Wearable devices developers can employ the result from this study to help them design devices, which can persuade people to do more exercises and preserve a healthier life.

• Journal of Preventive Medicine and Public Health
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• v.21 no.2 s.24
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• pp.251-266
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• 1988

This study was planned in order to investigate coal miners' recognition and attitude toward pneumoconiosis, and its realtionship with related behavior for prevention of pneumoconiosis. Study object was coal miners in Kangneung area, sampled by multistage random proportional sampling. Sample size was 13% of total coal miners in Kangneung area. The results were devided into three parts: (1) descriptive results presented percent distribution, (2) reclassification of knowledge, experiences, and attitude by factor analysis, (3) prediction of health behavior for prevention of pneumoconiosis by discriminant analysis. Knowledge, experiences, and attitude toward pneumoconiosis were classified into nine factors. Knowledge about pneumoconiosis were broken down to two factors and attitude to four factors, and valence, perceived severity were classified into each one factor. According to demographic, socioeconomic characteristics, and factors of knowledge, experiences, attitude about pneumoconiosis, about 62% of behavior of wearing respiratory protector was correctly discriminated. And by the same methods, about 81% of behavior of hospital visit at respiratory symptoms; cough, sputum, chest pain etc. was discriminated correctly.

• The Korean Fashion and Textile Research Journal
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• v.18 no.6
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• pp.833-843
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• 2016

Due to the rapid expansion of fashion, consumers easily purchase fashion products, the period of wearing apparel is shortened, and the occurrence of clothes piling up in the closet is increasing. In order to induce and suggest rational consumption and disposal actions, research focused on the factors influencing difficulty discarding and disposal behavior toward a fashion product is needed. Thus, this study considered fashion-shopping orientation as a variable affecting difficulty discarding and disposal behavior toward fashion products. A total of 325 questionnaires were collected, and 11 were discarded due to partial responses or missing data. Finally, a total of 314 survey questionnaires were analyzed. Frequency, exploratory factor, reliability, and multiple regression analyses were employed for data analysis using SPSS 23.0. The study results were as follows. First, hedonic and economic shopping orientation positively affected difficulty discarding a fashion product, whereas rational shopping orientation negatively affected difficulty discarding a fashion product. Second, hedonic, economic, and conspicuous shopping orientation positively affected reuse behavior among disposal behavior toward a fashion product. Third, trend-seeking and convenient shopping orientation positively influenced handover behavior. Fourth, economic and conspicuous shopping orientation positively affected separation discard behavior. The results of this study provide various guidelines for manufacturers and retailers of fashion products.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.6
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• pp.838-849
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• 2000

The purpose of this study was to investigate use and purchase behavior of sleeping wear for summer. Subjects in this study were composed of 591 males and females aged from twenties to fifties, living in Taejon and Chongju. For data analysis, descriptive analysis, $\chi$$^2$-test, t-test, ANOVA, and factor analysis were used. The results are as follows. First, subjects used sleeping wear(a night gown and pajamas), and home wear(T-shirts and sweat suit with zippered top) with similar rates. The subjects, who are females, married, older and have professional jobs, owned sleeping wear such as a night gown and pajamas more than home wear. Also, the mean of using pajamas was the highest, and they were satisfied with them more than others who didn't wear them. Second, one-third of consumers purchased sleeping wear once a year in a specialty store. Consumers mainly searched for information regarding sleeping wear in the display section. Most consumers weren't influenced by others when they made their purchases. When consumers decided to purchase a product, they considered six criteria such as fabric/management, wearing/fitness, esthetic, service, symbolic status, and economic for evaluating. Among them, the factor wearing/fitness was considered the most important. These results imply that consumers would be conscious of sleeping wear even though sleeping wear and home wear are used interchangeably. In addition, consumer behavior concerning sleeping wear is different from their characteristics such as sex, age, occupation, the level of education, and marital state. Therefore, the markets with sleeping wear would be able to be segmented based on consumers’characteristics. Also, marketers should focus on distribution channels to reform the markets of sleeping wear, that is, they may offer products in specialty stores. Additionally, market managers would be able to concentrate on visual merchandising in stores in order to increase brand awareness and market share.

• Asia Marketing Journal
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• v.1 no.3
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• pp.12-33
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• 1999

Recently, consumer researchers have been interested in consumption ritual that expressed condensedly the consumption system in a culture. From various disciplines this study examined the 'ritual' and 'ritualized behavior' which are unique to human beings and analyzed the relation of ritualization of consumption experience and buying behavior. According to the degree of ritualization, consumers were categorized into four types - ritualized, habitualized, involved, and non-ritualized consumers. In the empirical study, the relation between ritualization of "dressing-up (i.e. to put on the clothing with the intention of wearing displaying them publicity)" and buying behaviors related to clothing was explored through in-depth interviews and a questionnaire survey with 434 married Korean women. Through statistical analysis, research questions were identified in an empirical study: as the consumption experience becomes more ritualized, the purchasing frequency, ongoing involvement, brand loyalty, and opinion leadership will increase as part of clothing buying behavior. Herein, the implications of the study and further research issues are discussed.

• Korean Journal of Human Ecology
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• v.9 no.1
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• pp.137-152
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• 2000

The purpose of this study was to investigate the disposition of adolescents in their ornament wearing pattern associate with their life style and clothing behavior. The subject of this study consists of 345 middle and high school girls living in Chung-Nam Province and Taejon Metropolitan City. SPSS/PC+ program was utilized to calculated frequency(N), mean value(M) and standard deviation(SD) for statistical analysis. Differences among the populations were examined through f test, ANOVA. The results of this study reveals that the ornaments wearing patterns are significantly different according to their life style and clothing behavior as follows: 1. Correlation between the wear of ornaments and the life style: School girls who pursue the modernistic life style prefer the fashionable ornaments (e.g. sunglasses) and they are always in contact with the latest information. On the contrary, school girls who pursue the practical life style emphasize on the practical use when they purchase the ornaments, e.g. umbrella. School girls having romantic or passive nature have a preference for the brand name and brand image of the ornaments and they in general would like to buy ornaments such as the bracelets. 2. Correlation between the wear of ornaments and the clothing behavior: School girls having sympathetic nature and being deeply interested in clothing put a stress on the latest fashion of the ornaments. They usually want to buy fashionable ornaments such as the cellular phone, beeper and sunglasses. Subjects who estimate themselves by their garments are sensitive to the price of the ornaments while aesthetes emphasize the brand image of the ornaments. Chaste school girls put their emphasis on the quality of the ornaments and they most want to have functional hair bands. Following suggestions can be made based on the discussions above: It is necessary for us to have correct understanding about the correlation between the ornaments and clothing of school girls in order to lead them to have appropriate clothing behavior. Furthermore, it is required to construct a bridge linking a course of study to rational habits guidance which will provide us more appropriate tools for clothing behavior guidance.

• The Research Journal of the Costume Culture
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• v.9 no.1
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• pp.61-72
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• 2001

Chunghahk-dong is located in a retired spot, Jiri Mountain and has been built up its won religion and culture without any exchange outside world. People in Chunghahk-dong believe in a religion called Genjungyutaosim. Forming a trinity on which mind is Taoism, body is Buddhism, and behavior is confucianism. These are the principle elements to form a village. They made their own unique cultural factor such as longhaired boys and girls, wearing traditional cloths and hat, a monastic life, folk mores and family rituals, and private school system. This shows a great deal of affection on their life style and organization and is closely connected with community and culture. Grasping a culture and behavior on clothing, it has propose to understand Chunghahk-dong properly according to this study. A method of study has a purpose to understand culture and clothing behavior precisely in Chunghahk-dong. I inquire ito clothing behavior with investigation and study of picture script. The results are as followed; People in Chunghahk-dong show unique clothing and hair style behavior based on Genjungyutao. First, men and women wear a white cloth called HanBok(Korean costume) and footwear made of rubber. Only men wear a blue vest. A grown up men wear a long coat when they go out. They are dressed in tractional cloth for a ceremonial occasion. The reason why they put on the HanBok(Korean costume) is a belief on our traditional cloth becomes a standard dress in the future. They believe Korea becomes a standard dress in the future. They believe Korea becomes a standard dress in the future. They believe Korea become a leading country in the world. This clothing behavior is symbol of Genjungyutao and has a role of delivery system for expressing their split. Second, In sign of being a Genjungyutao men, they let their grow hair. Cutting hair is not to be a Genjungyutao men any more. There is few reason that people in Chunghahk-dong let grow their hair : First, because of importance in TanGun's ideology, they believe Korea is a first nation in the world and can't cut their hair which has grown from TanGun (The founding father of the Koran nation) Chosun traditionally. Second, Cutting their hair runs counter to the principle of nature. Third, They value their body for confucianism. They don't want to damage their body because of body from their parents. Boys and girls braid and tie up their hair and adult tie a topknot and a chignon. Wearing a YouGun(A horsehair skullcap) at home and Kat(A Korean top hat) when going out, they express as a Genjungyutao. Hemp cloth and synthetic fibers are main clothes. Also, they wear an improved HanBok(Korean costume) these days on influence outside.

• Journal of the Korean Society of Clothing and Textiles
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• v.17 no.2
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• pp.219-231
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• 1993

According to the literatures of marketing, psychology, and other related areas, the situational influences on consumers' decision-making process have been significant, thus increased explanatory power of consume behavior when introduced in a research as one of the independent variables. Considering the characteristics of clothing as a consumer goods, situational influences on clothing purchase behavior were expected to be significant. As the theoretical backgrounds of situational influences on clothing purchase behavior, this study was to propose the definition of sitution in Clothing & Textiles department, and to suggest the types of situational variables affecting clothing purchase process in consideration of the results of consumer behavior research and the research related to clothing. The results of this study suggested that the definition of situation, subjective situation or objective situation, should be adjusted to the purpose of research, and that the types of situations affecting clothing purchase process might be defined into three types; wearing situation, communication situation, and purchasing situation. It was also suggested that the empirical studies would be necessary to verify the results, and the conceptual framework for the types of situations and the personality characteristics related to the clothing purchase situation should be identified.

• Journal of the Korean Society of Costume
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• v.54 no.3
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• pp.43-51
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• 2004

The purpose of this study was to compare ideal clothing and actual clothing behavior between Korean and Japanese college students. 185 Korean students and 91 Japanese students were used into data analysis from October to December. 2000. The age range was 18 to 28 years. The results were as followed. 1) Japanese students wanted to wear fitted clothing styles with revealing the body, while Koreans wanted to wear not only fitted styles but also relaxed and coved body styles. 2) Korean students wore more loose styles and fitted upper styles and pants than Japanese students. On the other hand, Japanese students wore fitted clothing styles and skirt. 3) Japanese students showed higher correlation between ideal clothing styles and actual clothing styles than Koreans. This means that although Koreans want to wear ideal styles, they don't wear those styles much. 4) Overweight students tended to avoid wearing fitted and revealed body styles, pursuing more loose and coved body styles. This tendency showed stronger to Koreans than Japanese students.

• The Korean Fashion and Textile Research Journal
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• v.19 no.5
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• pp.579-588
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• 2017

This study investigates the wearing behavior and athleisure wear design preferences of women in their twenties as related to the design development of athleisure wear. A questionnaire survey was conducted on 185 women in their 20s. The survey was conducted from September to October 2016. Questionnaire items consisted of respondents' general items, athleisure wear and preference related items, and athleisure wear purchase related items. We collected 185 questionnaires from participants; subsequently, 169 were used as analytical data (except for incomplete questionnaires). The results of the study are as follows. Fit and wear comfort was the most important factor in the selection of athleisure wear. As a result of investigating the popularity of the athletic wear brand, the preference for the total sportswear brand was higher than the professional athletic wear brand. When the preferred colors were examined, the achromatic colors were ranked higher than chromatic colors. An examination of the preferred designs according to items indicated that the bra top preferred the 'U' shaped front plate and the 'Y' base basic type; in addition, T-shirts with the round neckline and the 1/4 length sleeves were preferred as tops. Leggings preferred long length type. It is necessary to develop a brand that matches the preference of the twenties' consumers by adjusting the aged target that can avoid the overheated competition and develop a niche market.