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http://dx.doi.org/10.5805/SFTI.2016.18.6.833

The Influence of Shopping Orientation on Difficulty Discarding and Disposal Behavior of Fashion Products  

Park, Hyun-Hee (Dept. of Fashion Design, Kyungpook National University)
Choo, Tae-Gue (Dept. of Fashion Design, Kyungpook National University)
Ku, Yang-Suk (Dept. of Clothing & Textiles, Kyungpook National University)
Publication Information
Fashion & Textile Research Journal / v.18, no.6, 2016 , pp. 833-843 More about this Journal
Abstract
Due to the rapid expansion of fashion, consumers easily purchase fashion products, the period of wearing apparel is shortened, and the occurrence of clothes piling up in the closet is increasing. In order to induce and suggest rational consumption and disposal actions, research focused on the factors influencing difficulty discarding and disposal behavior toward a fashion product is needed. Thus, this study considered fashion-shopping orientation as a variable affecting difficulty discarding and disposal behavior toward fashion products. A total of 325 questionnaires were collected, and 11 were discarded due to partial responses or missing data. Finally, a total of 314 survey questionnaires were analyzed. Frequency, exploratory factor, reliability, and multiple regression analyses were employed for data analysis using SPSS 23.0. The study results were as follows. First, hedonic and economic shopping orientation positively affected difficulty discarding a fashion product, whereas rational shopping orientation negatively affected difficulty discarding a fashion product. Second, hedonic, economic, and conspicuous shopping orientation positively affected reuse behavior among disposal behavior toward a fashion product. Third, trend-seeking and convenient shopping orientation positively influenced handover behavior. Fourth, economic and conspicuous shopping orientation positively affected separation discard behavior. The results of this study provide various guidelines for manufacturers and retailers of fashion products.
Keywords
fashion-shopping orientation; difficulty discarding; compulsive hoarding; disposal behavior;
Citations & Related Records
Times Cited By KSCI : 7  (Citation Analysis)
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