• Title/Summary/Keyword: voluntary program

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The Effect of SNS Beauty Advertising Characteristics on Voluntary Word-of-Mouth Intention: Focusing on S-O-R Theory

  • Hee-Young CHO;Yoon-Hwang JU
    • The Journal of Economics, Marketing and Management
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    • v.12 no.1
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    • pp.65-75
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    • 2024
  • Purpose: Through this study, first, we try to understand the characteristics of SNS beauty advertising using SNS. Second, focusing on S-O-R Theory, we aim to confirm the impact of SNS beauty advertising characteristics on positive emotions, commitment, and voluntary word-of-mouth intentions. Third, we intend to suggest measures related to effective SNS beauty advertising operation. Research design, data and methodology: To analyze the data collected of 308 questionnaires, the SPSS and AMOS statistical program was used, and the SNS beauty advertising characteristics were reclassified after analyzing the credibility and validity of the responses. Results: It was found that all SNS beauty advertising characteristics (interactivity, entertainment, credibility, and irritation) had a significant effect on positive emotions. However, entertainment and irritation did not have a significant effect on commitment. In addition, it was found that positive emotions had a positive effect on commitment, and commitment had a positive effect on voluntary word-of-mouth intentions, and positive emotions had no significant effect on voluntary word-of-mouth intentions. Conclusions: In order to improve consumers' commitment in SNS beauty advertising, it is important to secure trust through interaction, and it is judged that the more commit in SNS beauty advertising through positive emotions, the more spontaneous and positive word-of-mouth effect can be created.

The study of Advance Voluntary Activities Management direction in the Information Society (정보화사회에서 자원 봉사 관리 사무의 발전적 연구)

  • 정종기
    • Journal of the Korea Society of Computer and Information
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    • v.3 no.4
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    • pp.164-173
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    • 1998
  • The purpose of this study is direction of the Information Society situations and problems of voluntary activities. In the United States of 50 percent Population have experiences of voluntary Activities in 1995. But Korea peoples had been experience of voluntary service activities not so much. In order to solve these problems and improve the voluntary service activities situation today that is information society, the followings are proposed here so that the voluntary service can be performed effectively. Through the schools, mass media, and meetings of various groups, a program should be offered widely to educate about voluntary service activities. This study is based on the volunteers management at community society with Data base information communication. (1)Searching the necessity and problems of volunteers at community centers in Local government (2)Studying the support volunteers Activities management and demand of volunteers activities management through the Data base, (3) Participation of team services management from local Government. (4) Exploring the improvements based on the study. For effective management of volunteer activities management use Information communication System that have data base. And also training of volunteers have more computer using technique through education contained with lectures and drill.

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A Study on the Service Support Program for the Work-Family Balance in the Community (일-가정 균형을 위한 지역사회의 지원에 대한 고찰)

  • Jeong, Jee-Young;Cho, Seung-Eun
    • Journal of Family Resource Management and Policy Review
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    • v.12 no.1
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    • pp.21-39
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    • 2008
  • The purpose of this study was to investigate service support programs for the work-family balance in the community. Service support programs in the community are at beginning stages of development, because it has taken about 10 years to put a self-governing system into practice in Korea. This study concentrates on service support programs developed by various service organizations in the city and does not include any rural districts. First, the developmental process of the work-family balance model and type of the service support program in the community were studied. Next, the situation of care service support was examined based on written articles. Finally, a few suggestions were made f3r work-family balance in the community. The developmental situation of work-flmily balance in Korea is in a stage which is shifting from the company-leading model to a family-company-community model. The most common type of service support program offered in the community until now has been the informal sector through relatives, neighbors or friends. However, service support programs, in the public sector by the government and in the voluntary sector by nonprofit organizations and corporations, has rapidly been growing and the number of services from each sector has also increased. Profit organizations in the private sector, such as medical and care service centers, are also now rapidly increasing. It appears that service support programs contributing to the work-family balance in the community come from a number of sectors, including public, voluntary, private and informal sectors, to suit consumer needs.

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Development of Online Speller using Non-contact Blink Detection Glasses (비접촉 눈 깜박임 측정 안경형 디바이스를 이용한 실시간 스펠러의 구현)

  • Lee, Jeong Su;Lee, Hong Ji;Lee, Won Kyu;Lim, Yong Gyu;Park, Kwang Suk
    • Journal of Biomedical Engineering Research
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    • v.36 no.6
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    • pp.283-290
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    • 2015
  • We proposed blink based online speller for the locked-in syndrome (LIS) patients, paralyzed in nearly all voluntary muscles expect for the eyes, with a simple and easy-to-use eye blink detection glasses. Electrooculogram (EOG) is the golden standard method of eye movement or blink measurement with Ag/AgCl electrodes. However, this method has several drawbacks such as skin irritation and dehydration of conductive gel. To resolve the shortcomings, we used a blink detection system based on a transparent capacitively coupled electrode, which is conductive indium tin oxide (ITO) films. The films make it possible to measure eye blink without direct skin contact and obstruction of field of view. We finally developed user-friendly blink based online speller with the blink detection system. To classify voluntary and non-voluntary blink, we used the double blink for command of the speller. The online speller experiment result with six healthy subjects shows that mean accuracy is 98.96% and letter per minute (LPM) is 4.73, which are better result by comparison with conventional P300 or auditory brain-computer interface (BCI) paradigm. The result of the experiment demonstrates the possibility of applying the proposed system as a communication method for the LIS patients.

Parental Authorities Perceived by Children of Elementary and Middle School (초.중학교 아동이 지각하는 부모의 권위)

  • Jang, Hye-Ja;Chong, Young-Sook
    • Korean Journal of Human Ecology
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    • v.8 no.1
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    • pp.1-14
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    • 1999
  • The purpose of this study was to measure perceiving extent on father and mother's authority - domain perceived by child and the some materials for bringing up authority - domain in according to the sex and development level of child. The study subjects were children of 3rd elementary schools and 3rd middle schools at Cheong - ju city Chungcheongbuk - do and duration for investigation was from Sept. 24, '97 to Sept. 28, '97. The measuring sample was "Parents' Authority Index" by Kim, Kyeong - hee(1990). The Data were analyzed by descriptive analysis, t - test and ANOVA using the SPSSWIN program. The conclusion of this study were as follows; 1. The perceptive extent regarding parents' authorities has shown very voluntary differences in identity authority. It has shown voluntary differences ligitimacy authority and competency authority as well. 2. In the father's authority - domain based on the child's sex, girl group recognized higher than boy group for the ligitmacy authority as a elementary school students. 3. In the father's authority - domain aspect based on child's developing level, for the ligitmacy authority boy group showed most voluntary difference. In the mother's authority based on child's developing level, all of boy and girl group recognized highly exchange authority with a voluntary difference. 4. In concering the correlation of each authority - domains to father and mother percevied by children, it was shown the highest within identical realm.

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A Study on the Influence of a Familial Voluntary Service upon Family Healthy (가족자원봉사활동이 가족건강성에 미치는 영향에 관한 연구)

  • Lee, Ji-Won;Park, Jeong-Yun;Kim, Yang-Hee
    • Journal of the Korean Home Economics Association
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    • v.46 no.6
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    • pp.89-100
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    • 2008
  • The purpose of this study was to provide basic data for the familial voluntary service of the Healthy Family Center and then verify the effectiveness of its application in order to improve family healthy through a familial voluntary service. Study subjects were both volunteers who belonged to family volunteer corps of 12 Healthy Family Centers. Collected data was analyzed SPSS WIN 12.0 program. The results were as followed. First, a 54.1% of subjects is taking part in a familial voluntary service, while a 45.9% of them is not. Their positive intention of future participation is a 77.4%. The period of participation is from 6 months to two years. The frequency of participation is once or twice a month, and the length of activities per participation is for 3 hours. They have taken part in the service with a variety of public relations, and their motive of participation is by and large selfish. Second, as for the influence of participation in a familial voluntary service upon family healthy, the family healthy of participant group is higher in all the four sub-variables of family healthy than that of other groups. The group of which frequency of participation is once a week is better in family communication than the group of which frequency of participation is once or twice per month. The group of which motive of participation is altruistic is higher in sharing a value system among families than the group of which motive of participation is selfish.

Development directions of voluntarism in University students (일부 지역 대학생들의 의료봉사 프로그램 개발)

  • Kim, Chang-Gyu;Lim, Mi-Ran
    • Journal of the Korea Convergence Society
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    • v.2 no.2
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    • pp.57-65
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    • 2011
  • Voluntarism as an ethics standard for the human race in the 21st Century, suggest to us partical and realistic measures as well as an ideological framework which can solve the problems in the national area. Volunteer activities in the society by university and university students are very important within the nation, provincial communities as well as in the country area. This study focuses on voluntary activities of university students of all the local university on gyungsang buk do after looking in to the present situation of voluntarism and issues and seeks to search into the policy issues that university students voluntary activities should be directed towards. For the active execution of college students voluntary activities, it is necessary to establish partnerships between local communities and university, policy support from the university authorities, program development and expansion of the boundaries of volunteer avtivities, and connections between university Health voluntary health center.

A Comparative Study on the Attitudes between Residents, Officials and Experts towards Direct Payment Program for Rural Landscape Conservation (경관보전직불제에 대한 이해집단간 의식 비교 연구)

  • Park, Jin-Hyeon;Hwang, Han-Cheol
    • Journal of Korean Society of Rural Planning
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    • v.18 no.3
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    • pp.137-148
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    • 2012
  • The purpose of this study is to evaluate the differences of recognition of the actual conditions, performances, problems and issues of the Direct Payment Program for Rural Landscape Conservation(DPPRLC) between interest groups who are residents, officials and experts. In the results of this study, there were differences in awareness of DPPRLC depending on interest groups and whether the program participation. It is determined to be caused the limitations of the program that the target district farmers recognised the program as a source of income and seldom act to manage the rural landscape except cultivating "landscape crops". Therefore, the efforts will be demanded to clarify and share the goals, contents of the project. The following measures are proposed in this study for the direction of improvement of DPPRLC: First, the various efforts are needed to overcome the differences on the interest group's recognition for goals, contents, performance of the Direct Payment Program for rural landscape conservation. Second, it is needed to conduct the program based on the rural landscape plan and participant's capabilities. Third, the various programs to attract voluntary participation from residents should be implemented. Forth, it demands the entrusted implementation to professional organizations to support resident's voluntary activities of surveying rural landscape resources, planning rural landscape conservation, execution of village landscape conservation, etc. Fifth, the various programs to strengthen participant's capabilities should be implemented.

Economic Analysis of GHG Emission Reduction Methodology in Pulp, Paper and Wood Industry Approved by Korea Voluntary Emission Reduction Program (온실가스배출 감축사업(KVER) 제지목재 분야 인증 감축방법의 경제성 분석)

  • Kim, Young Min;Song, Myung Ho
    • Korean Journal of Air-Conditioning and Refrigeration Engineering
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    • v.27 no.1
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    • pp.39-43
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    • 2015
  • The Energy and Green House Gas target management system was launched by the Korean Government in 2010. The Korea Emission Trading System will start in 2015. Therefore, simultaneous pursuit of energy saving and greenhouse emission reduction through energy use rationalization is an important obligation of Korean engineers, who import about 97% of domestic energy consumption. Economic analysis of the GHG emission reduction methodologies registered and approved by Korea Voluntary Emission Reduction (KVER) program was conducted. The results for waste heat recovery employed in an energy intensive pulp, paper and wood industry were reported. The emission reduction intensities were 9.7 kg $CO_2$/ton_pulp production. Net Present Value analysis showed that the GHG emission reduction was economically beneficial with an internal rate return of 60%. The results of exergy analysis indicated that the second law efficiencies of waste heat recovery system employed in KVER program were 77.3% and 53.6%. NPV decreased as the exergy decreased.

The Effects on the Pulmonary Function of 20s Subjects according to Thoracic Mobility Exercise and Place Running Exercise (흉추가동운동과 제자리 달리기 운동이 20대 대학생의 폐기능에 미치는 영향)

  • Kim, Jong-woo;Hwang, Hyeng-jun;park, Yoon-gi
    • The Journal of Korean Academy of Orthopedic Manual Physical Therapy
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    • v.22 no.2
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    • pp.65-69
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    • 2016
  • Background: The purpose of this study was to determine whether place running exercise that combines thoracic mobility exercise program increases pulmonary function of the 20s subjects. Method: Thirty subjects in their 20s were randomly assigned to on experimental group (n=15) or control group (n=15). Over the course of four weeks, the experimental group participated in place running exercise that combines thoracic mobility exercise program for 30 minutes three times per week and the control group participated in place running exercise and thoracoabdominal stretching exercise for 30 minutes three times per week. Subjects were assessed pre-test and post-test by measurement of pulmonary function Results: Our findings show that the experimental group had significant difference in expiratory reserve volume and vital capacity and maximal voluntary capacity (p<.05). In the comparison of the two groups, the experimental group had higher vital capacity and maximal voluntary capacity than the control group. Conclusion: In this study, the experimental group showed greater improvement in pulmonary function than the control group, which indicates that the place running exercise that combines thoracic mobility exercise program exercise is effective at increasing the pulmonary function.

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