• Title/Summary/Keyword: visitor behavior

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The Analysis of Visiting Patterns for the Top of Seoseokdae in Mudeungsan National Park (무등산국립공원 서석대 정상부의 탐방패턴 분석)

  • Shim, Seok-Yeong;Park, Seok-Gon
    • Korean Journal of Environment and Ecology
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    • v.31 no.2
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    • pp.266-274
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    • 2017
  • The purpose of this study was to analyze the number of visitors to the top of Seoseokdae in Mudeungsan National Park, in which visitors are concentrated, and their visiting patterns, thereby suggesting measures to manage the visitors. The number of annual visitors and the numbers of regional and seasonal visitors to Mudeungsan National Park, which affect the concentration of visits to Seoseokdae were analyzed using the data produced by an automatic digitizing device. A field study was conducted to examine the number of seasonal and periodic visitors to Seoseokdae and their visiting patterns. In 2015, the number of visitors was 2,563,651 and 83.9% of the visitors visited via the Jeungsimsa and Wonhyosa area that is near Gwangju City. This area is close to the Seoseokdae area and it is easy to hike between the areas. Therefore, there was an influx of most visitors to Seoseokdae into the Jeungsimsa and Wonhyosa area. In terms of seasonal visitors, the largest number of visitors came in the fall, followed by the summer, spring, and winter in order. However, the seasonal differences were not notable. There was no statistically significant correlation between the number of visitors and meteorological factors. This result may have been because Gwangju citizens frequently visit Mudeungsan regardless of period and weather. Visitors can get to Seoseokdae via the trails into Wonhyosa and Jangbuljae. A slightly larger number of visitors used the trail into Jangbuljae in the fall and winter, whereas a larger number of visitors used the trail into Wonhyosa in the summer. In general, there is a large influx of visitors into Jangbuljae, a strategic visiting point. However, a slightly larger number of visitors may have chosen the trail into Wonhyosa in the summer because they could hike under the shade of trees. In the summer, visitors stayed in Seoseokdae for a short time with a low level of crowdedness. On the other hand, in the fall and winter, visitors stayed in the area longer because they had lunch and rested. During the time, the number of momentary maximum visitors peaked, causing extreme crowdedness. Therefore, some visitors showed the visiting pattern of entering the grassland outside the designate zone. Because this behavior can damage the grassland on the top of Seoseokdae, which can lead to soil erosion, intensive visitor management may be necessary.

An Exploration of the Relationship Between Virtual Museum Exhibitions and Visitors' Responses (미술관, 박물관 가상전시디자인에 대한 관람객의 반응연구)

  • Park, Nam-Jin
    • Archives of design research
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    • v.19 no.1 s.63
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    • pp.181-190
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    • 2006
  • This study began with an assumption that virtual museum exhibitions will continue to be created in the future and more knowledge is required about designing effective virtual exhibit designs. This study explored the relationship between virtual exhibitions and visitor's opinions following the viewing of the virtual exhibit in order to determine the components of a well-constructed virtual exhibit design. To address the research problem, this study explored two aspects of virtual exhibit design: 1) what are the components of a well-constructed virtual exhibit, 2) how does viewing the virtual exhibit change visitors' opinions about both physical and virtual museum experiences. The methodology of the study employed surveys, interviews and observations as instruments of data collection. Twenty-five participants were given a survey prior to their viewing of the on-line exhibit, then they were given the opportunity to view the web-site and finally surveyed regarding their opinions. From the 25 participants, six were selected for observation to record behavior exhibited while they viewed the site. In addition, five were interviewed for a better understanding of their responses to various aspects of the virtual exhibit experiences. Data from the surveys was tabulated for descriptive percentages in order to identify numerical patterns of relationship. Observation data was analyzed for simple frequencies in categories of responses and interview data was tape recorded and transcribed into text files. Based on study results, recommendations were made for the future role of interior design in virtual space that stands independent from a physical building and resides only on the Internet.

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The Study on the Effect of Eco-Tourist's Attitude, Behavior and Satisfaction on Tour Expenses at Suncheon Bay (순천만 생태관광객의 태도와 행태, 만족도가 관광소비에 미치는 영향)

  • Park, Eun-Byul;Kim, Hyun;Choi, Hee-Sun
    • Journal of the Korean Institute of Landscape Architecture
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    • v.42 no.1
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    • pp.50-63
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    • 2014
  • Eco-tourism has been recognized as a form of sustainable development that simultaneously satisfies the need for environmental preservation and the activation of local economies. Although some research findings relating to its positive environmental and social effects have been published, there is still controversy regarding its pros and cons in terms of its actual economic benefits, and little research about how they can be increased. Thus, the following research analyzes how the tour activities, attitudes and satisfaction of 314 actual visitors was related with their consumption behaviors, by surveying tourists to Suncheon Bay, a highly popular destination with a large number of visitors. The results are as follows. First, if the tourists were involved in a link-up tour, had prior eco-tourism experience, or had researched information on SunCheon bay eco-tourism before their visit, these were all positively correlated with consumption behaviors, and increased the amount of money they spent. In particular, among tour spending activities, accommodation cost is shown to be highly correlated with tour activities. Second, Free Independent Tourist(FIT) tended to show more positive tour attitudes than package tourists, spending more on accommodation and experience programs. The visitors to SunCheon Bay showed strong environmental attitudes, followed by social and cultural attitudes, and economic attitudes, in that order, and tourists with positive attitudes had a high rate of participation in experience programs. In addition, program participants showed a willingness to donate, and high satisfaction. Therefore, the following thesis proposes that Free Independent Tourist(FIT) should be induced to increase their contribution to the local eco-tourism economy, and highlights the need to develop various experience programs, aggressive advertisements and educational activities.

Visitors' Evaluation of the Forest Trail Facilities by Applying Universal Design Concepts (유니버설디자인을 적용한 숲길 보행시설에 대한 이용객 평가)

  • Cho, Woo;Yoo, Ki-Joon;Choi, Song-Hyun
    • Korean Journal of Environment and Ecology
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    • v.23 no.1
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    • pp.78-89
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    • 2009
  • As 'design for all' and 'adaptable design', universal design is highly demanded to be adopted in neighborhood forest trail. The research areas were Mt. Doeum in Pohang, Gyeongsangbuk Province and Mt. Anma in Chuncheon, Gangwon Province which were equipped based on 7 principles of universal design. The purpose of this research is providing baseline data for effective formulation of forest trail using universal design through visitors' evaluation on forest trail facilities by importance-performance analysis. Visitor's evaluation was achieved through questionnaire survey, and total 247 pieces of subjects were used for the analysis, 114 pieces from Mt. Doeum in Pohang and 113 pieces from Mt. Anma in Chuncheon. The residential areas of the respondents were mainly near each mountain - Mt. Doeum and Mt. Anma. According to the responses, nature study and education were the biggest reasons for the respondents' visits to Mt. Doeum, and so was the health to Mt. Anma, which are representative types of visiting behavior to nearby forest trails. The mean of importance was shown to be 3.87 while that of performance was 4.04, being a little higher than importance's, in importance-performance analysis of Mt. Doeum. This result suggests that the responders placed positive value on the forest trail applying universal design. It is necessary to improve the safety and convenience of guidance-safety handrail, make information sign easy to understand, and introduce an interpretive sign meeting the visiting purposes of visitors. Also, the management to make the road surface flat is in demand for the accessibility to forest trail. The mean of importance was 3.92 and that of performance was 3.99 in Mt. Anma, which suggests the necessity of improvement in safety of pavement material and boundary safety facilities.

A Study on the Estimate and Characteristics of Recreational Use in Mt. Kyeryong National park (계룡산(鷄龍山) 국립공원(國立公園)의 레크리에이션 이용특성(利用特性) 및 이용객(利用客) 예측(豫測)에 관(關한) 연구(硏究))

  • Seong, In Kyeong;Cho, Eung Hyouk
    • Journal of Korean Society of Forest Science
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    • v.77 no.3
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    • pp.322-330
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    • 1988
  • This study was analyzed the behavior of recreational use through interviewing visitors with the questionnaire (1986.11-1987.9) in Mt. Kyeryong National Park. The number of visitors have been forecasted by tune series data of the past number of visitors, population, GNP, and number of cars (1974-1986) in korea. The results of the study can be summarized as follows : 1) Visitor's subjective evaluation about recreational environment evaluated to be fair in Mt. Kyeryong National Park. 2) They preferred natural forest resources to historic remains, tourist facility, etc.. 3) Number of participation was mostly once or five times over. 4) Visitors were affirmative to re-visit to the Mt. Kyeryong National Park. 5) Most of visitors stay for one day. 6) The most suitable estimated user regression model was : Y=-5753.7350+0.1726 Pop. -0.6564 NO. of Car. According to this equation, the total number of visitors will he increased by 3% per year from 1,023 thousands people in 1987 to 1,698 thousands in 2000.

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Vistor's Cognition Attrtude and Sandscape Analysis of Naesorak in Soraksan National Park (설악산 국립공원 내설악의 이용인지태도 및 경관분석)

  • 김세천
    • Korean Journal of Environment and Ecology
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    • v.11 no.4
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    • pp.506-522
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    • 1998
  • Visitors to Naesorak in Soraksan National Park were surveyed from July to December. During this time, 452 visitors were contacted. Of those individuals, 57.08% were males, 30.97% of respondents reported that they had gone beyond highschool, and almost one-half(49.12%) had gone as for as college, 40.93% were 10\cdot 20 years of age. The purpose of this is to suggest objective basic data for the use development and conservation management of the national park through the quantitative analysis of the visual quality included in the physical environment of the Naesorak in Soraksan National Park, for this, spatial images strusture of physical elements have been analyzed by factor analysis algorithm and degree of visual quality have been measured mainly by questionnaries. Result of this thesis can be summarized as follows. Factors covering the spatial image of the Naesorak in Soraksan National Park landscape have been found to be the overall spatial, potentiality, synthetic evaluation, physical and natural quality factors. As for the factors determining the degree of visual quality of clear of valley, peculiarity of configuration, natural of trail, harmony of suitable artificial planting and temple.

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Research in the Direction of Improvement of the Web Site Utilizing Google Analytics (구글 애널리틱스를 활용한 웹 사이트의 개선방안 연구 : 앱팩토리를 대상으로)

  • Kim, Donglim;Lim, Younghwan
    • Cartoon and Animation Studies
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    • s.36
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    • pp.553-572
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    • 2014
  • In this paper, for the evaluation of the ease of a particular Web site (www.appbelt.net), insert the log tracking code for Google Analytics in a page of the Web site to collect behavioral data of visitor and has studied the improvement measures for the problems of the Web site, after the evaluation of the overall quality of the Web site through the evaluation of Coolcheck. These findings set the target value of the company's priority (importance) companies want to influence the direction of the business judgment are set up correctly, and the user's needs and behavior will be appropriate for the service seems to help improvement.

An Analysis of Design Elements and Satisfaction on the Usability of City Squares - Focused on Gwanghwamun Square and Geumbit Square - (도시광장 설계요소 및 공간이용 만족도 분석 - 광화문광장과 금빛공원광장을 중심으로 -)

  • Choi, Yun Eui;Chon, Jinhyung;Lee, Jung A
    • Journal of the Korean Institute of Landscape Architecture
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    • v.42 no.6
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    • pp.111-123
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    • 2014
  • The city square is an important public open space for people. Being used for various activities, such as community gatherings, open markets, concerts, political rallies, and other events, many types of city squares are represented in a city. Nevertheless, most city squares are planned uniformly, lacking consideration for visitor behavior and use satisfaction. The study investigated the design factors and subcomponents influencing user satisfaction with different types of city squares. This study focused on the general city square in Seoul, including the grand public place (i.e. Gwanghwamun Square) and the neighborhood park (i.e. Geumbit Square). The data were analyzed using factor analysis, linear regression and fuzzy theory. The results of the study are as follows: first, five design factors of satisfaction with city squares are identified (Amenity, Usability, Spatial components, Culture, and Comfortableness). Second, Amenity, Comfortableness, and spatial components significantly affect user satisfaction with Gwanghwamun in that order. On the other hand, in Geumbit Square, Comfortableness, Amenity, Usability and Spatial components affect user satisfaction in a significant way, in that order. Third, cleanliness, a subcomponent of amenity, was ranked highest using the fuzzy theory function for satisfaction with Gwanghwamun Square. Otherwise, the prevalence of plants was ranked the highest on the Geumbit Square survey. The study compared design factors influencing satisfaction in the public grand place and the neighborhood park. The results have implications for designing and planning city squares to the satisfaction of their visitors.

A Study on the Response of Visitors Who Experienced Art Museum Docent Guide: Based on the Phenomenological Methodology of Giorgi (미술관 도슨트 안내를 경험한 관람객 반응 연구 - 지오르기(Giorgi) 현상학적 방법론을 사용하여 -)

  • Park, Sujin;Ko, jeongmin
    • Korean Association of Arts Management
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    • no.57
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    • pp.5-32
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    • 2021
  • The purpose of this study is to find out what kind of experience docent programs provide to visitors in museums by means of Giorgi's phenomenological method. In-depth interview was conducted with 6 visitors who had experienced firsthand. As a result of the coding based upon Giorgi's method, it was divided into 6 categories and 21 subcategories, and the following results were obtained. First, the reason that the subjects of the study participated in the docent program was due to factors such as information, coincidence, induction of companions, and habits. Second, from participating in the docent guide, they felt that the docent led them to actively visit the exhibition, get the educational effect, and generate interest and curiosity. Third, looking at the reaction after participating in the docent guide, in addition to the positive influence, the docent's reading-like explanation and the problem of the microphone facility were negative experiences. Through this study, it was confirmed that there were many visitors who recognized that the docent guide was helpful in viewing the exhibition and experienced positive reactions. In addition, in the evaluation of the commentary of docent, there was a difference of views between art-related majors and non-majors. In addition, as a result of analyzing the participants' experiences according to Holt's frame of experiential consumption, it was found that the docent experience was a comprehensive consumption behavior appearing in all four fields.

A Study on the Influence of the Marketing Strategy Factor at Golf Courses in Jeonnam Area on Perceived Values and Customers' Behaviors (전라남도 골프장의 마케팅전략 요인이 지각된 가치와 소비자 행동에 미치는 영향)

  • Jun, Ho-Moon
    • 한국체육학회지인문사회과학편
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    • v.51 no.3
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    • pp.171-181
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    • 2012
  • The purpose of this study was to analyze the influence of the marketing strategy at golf courses in Jeonnam area on perceived values and customers' behaviors. To make this goal, the study was selected it as the population to customers who were the member of 10 golf courses run by membership and public system. The study, then, selects 366 by convenience sampling. The study was analyzed the data by frequency analysis, reliability analysis, factor analysis, and simple and multiple regression analysis. The results are as follows. First, it has a meaningful influence on perceived value to the factors of product, price and place which are the component of marketing strategy in golf courses. Second, it has a meaningful influence on revisiting intention, one of the customers' behaviors, to the factors of product, price and promotion which are the component of marketing strategy in golf courses; but the factor of place has no influence on it. Third, the factors of product and price, the component of marketing strategy have a meaningful influence on the intention of recommending others which is one of customers' behaviors while the factors of promotion and place don't have. Finally, the factor of perceived value has a meaningful influence on both of the intention of revisit and recommendation to others which are customers' behaviors.