• 한국실내디자인학회논문집
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• 제21권5호
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• pp.343-354
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• 2012

Museums in Korea have experienced continuing quantitative growth since the late Choson Dynasty. However, a careful examination of visitors' viewing behavior has not been properly performed. Accordingly, social education for visitors in museums is not properly conducted despite the vast amount of information that museums possess. Given these circumstances, this study which focuses on the factors that influence visitors' behavior in museums intends to examine the effects that the configuration of exhibition space and the resulting visitor circulation patterns have on visitors' behavior with regard to visitor density. From this perspective, and considering five public historical museums within the seoul metropolitan area of korea, a correlation analysis has been conducted based upon quantitative analysis related to the configuration of exhibition space and visitors' observed viewing behaviors. The result of our study is that the configuration of exhibition space influences the patterns of visitor circulation, distribution of space, and the subsequent state of visitor density. Accordingly, the effects of visitor density on the viewing speed and other viewing behaviors could be identified. Based on these findings, the configurational differences in exhibition spaces were identified as one of the key factors that influence visitors' viewing behaviors.

• 한국환경생태학회지
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• 제32권2호
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• pp.225-230
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• 2018

본 연구는 생태지역 유형에 따른 방문자의 경험에 대한 인식을 비교하는데 목적을 두고 수행되었다. 연구목적 달성을 위해 생태지역 유형을 자연생태지역과 인공생태지역으로 구분하였으며, 생태지역별 방문 경험자를 대상으로 방문경험에 대한 인식도 분석과 인식도에 따른 만족도 분석을 실시하였다. 먼저, 방문경험 인식 측정요소에 대한 분석결과, 생태체험, 환경친화, 사회성, 휴식 등의 4개 요인이 도출되었다. 자연생태지역과 인공생태지역에 따라 방문경험 요인별로 인식차이를 비교한 결과, 전반적으로 자연생태지역에서의 방문경험 인식이 높은 것으로 나타났다. 또한, 생태지역방문경험 인식이 방문자 만족도에 미치는 영향 분석 결과에서는 자연생태지역과 인공생태지역에서 휴식성이 가장 많은 영향을 미치는 요인으로 나타났다. 자연생태지역에서는 생태체험 요인, 인공생태지역에서는 환경친화 요인이 방문자 만족에 영향을 미치는 것으로 분석되었으며, 이에 대한 계획 및 관리적 차원의 시사점을 제시하였다.

• 한국실내디자인학회논문집
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• 제15권3호
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• pp.155-162
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• 2006

Space is integrated or segment with organic formation by circulation path. It estimates important problem to grasp as factor that promote movement of visitor and space organization without grasping circulation as connection relation about simple space function from these viewpoint, is a thing which this study does not cause confusion to visitor's circulation path through data that analyze form of space connection and visitor's circulation path as quantitative in museum space and layout form that access by easy each unit exhibition grasps what it is. This study does factor grasping for guideline and inspection circulation path of layout by purpose in exhibition space on the basis of analytical result that grasps connection form between exhibition area that grasp laying stress on visitor's movement and appears in space through follow-up survey for circulation path of museum exhibition area. Space connection form that is expose by sequence of investigation and analysis(II) estimates on constituent affecting to visitor's circulation, and these do not speak for all space connection forms at the museum, but may systematize typology about connection form of unit spaces to utilize by indicator pointer of space planning if continue study to various spatial sphere more than hereafter. Unit exhibition area, divide connection form of space by grid and tree and laying stress on this quantitative data by spectator follow-up survey comparison and Estimate that space connection form provides partial basis of judgement for supposition that can promote direction and circulation path about visitor's movement if summarize result of investigation and analysis (III).

• 농촌지도와개발
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• 제19권2호
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• pp.409-434
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• 2012

The purpose of this study is to clarify the cause and effects of evaluation attribute, visitor's satisfaction and behavioral intentions focused on Busan International Film Festival(BIFF). To achieve the study objective, 277 valid questionnaires were statistically analyzed, using frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis and path analysis. The results show that the evaluation attribute of local festival exerts a positive influence on visitor's satisfaction and behavioral intention. Second, visitor's satisfaction had positive effects on behavioral intention. The regional festival can vary depending on the visit is satisfied. Consequently, it was revealed how evaluation attribute is in the visitor's satisfaction and behavioral intention in local festival.

• 한국환경과학회지
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• 제17권1호
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• pp.77-83
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• 2008

The purpose of this study was to develop the national park visitor counting system using the ubiquitous sensor network. This system is composed of a sensor node, sink node, gateways, CDMA module, server, and clients. The results of the study were: 1) stable data transmission distance was possible within 100 meters between sensor nodes, 2) the developed counting sensor system showed a network communication stability level of 88.3 percent in 1.2m wide trails. When installed in concentrate use areas or forks of national parks, the visitor counting system will not only contribute to provide reliable visitor counting, but also to improve the quality of national park visitor service, to manage park facilities and natural resources more efficiently, to achieve an information oriented national park system.

• 한국실내디자인학회논문집
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• 제17호
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• pp.187-195
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• 1998

The purpose of this study is to analyze the characteristics of exhibition circulation which is caused by behavioral factors of visitor's movement and spatial factors in museums. It looks into the factors under the influence with the visitor's movement. The consideration of exhibition circulation may be classified into 2 categories. one is spatial factors which can make a exhibition circulation according to the extent of exhibition space display density position of exit display style and display secenario. and another is the behavioral factors of visitor's movement according to the time speed proportion of appreciation and visiting rate. The method of analysis is statistics of investigation by following after visitors. Through this data we found out that there are correlation with two categories. Therefore each factor that makes an exhibition circulation with organic relevancy have influence on the visitor's movement directly. So appropriate to the planning of each factor can offer visitors to more effective environment of exhibition.

• 농촌지도와개발
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• 제25권4호
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• pp.199-210
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• 2018

The concept of visitor satisfaction and service quality are notably two important concepts in marketing. Two concepts are important in addressing theoretical as well as practical issue for marketers and consumer researchers. The study aims to identify the factors influencing visitor satisfaction in local folk festival. Data were collected from 432 residents of festival visitors through structured survey questionnaires. Results showed that whereas program contents and staff were more like positively to affect visitor satisfaction, accommodation and amenity affected visitor satisfaction negatively. Therefore, in order to visitors' satisfaction, practitioners and policy makers need to develop program contents and staff ability.

• 대한안전경영과학회지
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• 제19권2호
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• pp.117-133
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• 2017

The purpose of this study is to consider the relation between the deciding factors of local identity and local image improvement. To achieve this purpose, the deciding factors of local identity have been set as the following four: historical identity, cultural identity, (nature) scenery identity, and industrial identity. The writer has established a model to represent the relation between these factors and the local image improvement, namely 'Visitor Satisfaction' and 'Revisit Intentions', and framed a hypothesis for empirical verification. The study results are as follows: First, the deciding factors of local identity which this study addressed are empirically proven to have a significant effect on the visitor satisfaction and the intention to revisit in which is it likely that the greater the impact of the deciding factors, the higher the visitor satisfaction and revisit intentions would be. Second, the deciding factors of local identity, it appears that the 'historical identity' factor had the largest impact on the visitor satisfaction, and the 'cultural identity' factor had the largest impact on the revisit intentions. Therefore, of the four deciding factors, the 'historical identity' should be considered the highest priority to increase the visitor satisfaction, and the 'cultural identity' should be considered the highest priority to increase the revisit intentions. Third, based on the verification of the relation between the visitor satisfaction and revisit intentions, it can be presumed that the greater the visitor satisfaction, the higher the revisit intentions would be.

• CRM연구
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• 제3권1호
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• pp.29-47
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• 2010

본 연구는 미술관의 방문자의 특성 및 방문형태가 미술관의 상대적 위상지각 및 심미적 반응, 그리고 미술관의 제공 혜택지각에 영향을 미쳐 후속하여 방문자의 만족 및 개인.사회적 참여행동에 미치는 영향을 검증하였다. 이를 위해 미술관을 방문한 방문자를 대상으로 약 4주 동안 조사를 실시하였다. 총 315부를 배포하여 308부를 회수하였으나 이 중 불성실한 응답으로 분석대상으로 적합하지 않는 자료 15부를 제외한 293부를 최종 분석에 사용하였다. 연구결과, 방문자의 특성은 미술관의 상대적 위상지각 및 미술관 제공 혜택지각에 유의한 영향을 미치는 것으로 나타났으나 심미적 반응에는 유의한 영향을 미치지 않는 것으로 나타났다. 또한 미술관의 방문형태는 상대적 위상지각에는 영향을 미치는 것으로 나타났으나 심미적 반응과 미술관의 제공 혜택지각에는 유의한 영향을 미치 지 않는 것으로 나타났다. 미술관의 상대적 위상지각은 심미적 반응에 긍정적 유의한 영향을 미치는 것으로 나타났으나 미술관의 제공 혜택지각에는 유의한 영향을 미치지 않는 것으로 나타났다. 아울러 미술관의 상대적 위상지각은 방문자 만족에 유의한 영향을 미치지 않는 것으로 나타났으나 심미적 반응 및 미술관 제공 혜택지각은 방문자 만족에 유의한 영향을 미치는 것으로 나타났다. 마지막으로 미술관의 방문자가 만족할수록 향후 미술관의 다양한 프로그램에 참여도 높게 나타났다. 이로써 미래의 미술관은 방문자의 교육, 자선행사, 기부행사 등 내외적인 참여행동을 이끌어 일반 대중과 함께하는 공간으로 인식시키는 것이 방문자의 만족을 이끌 뿐만 아니라 개인.사회적 참여까지도 이끌 수 있음을 시사하고 있다.

• 한국산림과학회지
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• 제95권1호
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• pp.113-123
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• 2006

본 연구의 목적은 국립공원 탐방서비스의 질이 탐방만족도에 미치는 영향을 규명하는 것이다. 국립공원의 탐방서비스와 탐방만족도에 관한 이론적 고찰을 통해 탐방서비스 측정항목을 도출하고 연구의 가설을 설정하였다. 본 연구의 자료는 2005년 봄, 여름, 가을동안 8개의 국립공원 탐방객 4,423명을 대상으로 한 설문조사를 통해 수집되었으며, 기술적 통계분석, 상관분석, 요인분석, 다중회귀분석을 이용하여 분석하였다. 분석결과, 1) 탐방서비스의 주요요인으로 탐방서비스의 확신성, 신뢰성, 공감성, 유형성, 대응성 등 5개의 요인이 추출되었다. 2) 모든 탐방서비스 요인과 탐방만족도와는 통계적으로 유의한 상관관계가 있었으나 상관계수 값은 작았다. 3) 모든 탐방서비스 요인은 탐방만족도에 통계적으로 유의한 영향을 미치고 있었다. 4) 탐방만족도에 가장 기여도가 큰 변수는 탐방서비스의 확신성이며, 탐방서비스 공감성의 정도를 1.00으로 할 때, 이에 비해 확신성은 2.85배, 신뢰성은 2.56배, 유형성은 2.24배, 대응성은 1.19배 더 중요한 것으로 평가되었다. 본 연구의 결과, 국립공원 탐방만족도를 개선하기 위해서는 무엇보다 자원과 시설의 관리를 철저히 하여 서비스의 확신성을 높이는 것이 가장 중요하다고 판단된다.