Browse > Article
http://dx.doi.org/10.12812/ksms.2017.19.2.117

The Study of the Relation between the Deciding Factors of Local Identity and Local Image Improvement - Focusing on the 2016 Festival of Daegaya Experience-  

Kim, Hyung-Jun (Department of Industrial Management, Seoil University)
Publication Information
Journal of the Korea Safety Management & Science / v.19, no.2, 2017 , pp. 117-133 More about this Journal
Abstract
The purpose of this study is to consider the relation between the deciding factors of local identity and local image improvement. To achieve this purpose, the deciding factors of local identity have been set as the following four: historical identity, cultural identity, (nature) scenery identity, and industrial identity. The writer has established a model to represent the relation between these factors and the local image improvement, namely 'Visitor Satisfaction' and 'Revisit Intentions', and framed a hypothesis for empirical verification. The study results are as follows: First, the deciding factors of local identity which this study addressed are empirically proven to have a significant effect on the visitor satisfaction and the intention to revisit in which is it likely that the greater the impact of the deciding factors, the higher the visitor satisfaction and revisit intentions would be. Second, the deciding factors of local identity, it appears that the 'historical identity' factor had the largest impact on the visitor satisfaction, and the 'cultural identity' factor had the largest impact on the revisit intentions. Therefore, of the four deciding factors, the 'historical identity' should be considered the highest priority to increase the visitor satisfaction, and the 'cultural identity' should be considered the highest priority to increase the revisit intentions. Third, based on the verification of the relation between the visitor satisfaction and revisit intentions, it can be presumed that the greater the visitor satisfaction, the higher the revisit intentions would be.
Keywords
Local Identity; Local Image Improvement; 2016 Festival of Daegaya Experience;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
1 Byeong-Du Choi, Restoration of Historical Landscapes and Reconstitution of Place identity, A Journal of Space and society, Vol.22, No.4, 2012, 192-135.
2 Yang-Mi Park, Effects of the Symbol Sculpture and Design Typicality on Regional Identity and Perceived Design Value -Focused on the Area, Kyungnam, -Journal of the Korean society of Design Culture, Vol.19, No.3, 2013, 305-315.
3 Chio Nam, North Kyeung-Buk Region Tourism industry promotion measures in conjunction with local industries, A Journal of Development of Andong, Vol,6 No.1, 1995, 97-129.
4 Oliver, R. L., Whence consumer Loyalty?. Journal of Marketing 3, 1999, 33-44.
5 Ki-Tak Kim, Structural Relationship among Regional Identity, Team Identification, and Re-attend Intention, The Korea Contents Society, Vol.11 No.4, 2011, 404-413.
6 Young Won Lee, The study on the effect of the local identity on the local image, A Journal of Local Press Association of Korea, Vol.14 No.2, 2014, 295-321.
7 The Academy of Korean Studies, Encylopedia of Korean Culture
8 doopediaco.kr
9 Byong-Jo Leem, Construction of Regional Identity and Institutionalization: Making 'Nae-Po' Region Reflected in Hong-Seong Times, Journal of the Korean Geographical Society, Vol.44 No.1, 2009, 89-104.
10 Hwa-Cha Rhim, Develop a Teaching-learning Program for the Cultivation of the Regional Identity, Research in Social Studies Education, Vol.12 No.5, 2005, 179-198.
11 Sung-Heup Hong, Cognition to Local Identity and Development of Entrepreneurs in Japanese Island -A Case Study of Fukue city in Goto archipelago, International Area Studies Review(IASR), Vol.6 No.2, 1997, 145-164.
12 Soon-Gap Yoon, Myeong Ha Kim, A study on the identity of Daegu-Kyungpook local resident, East/West Thought, Vol.3 No.-, 2007, 33-64.
13 Young Won Lee, Exploratory Study on the local associations and social capital composition-Focus on the mass media, SNS use, personal communication, Korean Journal of Communication and Information, Vol.57 No.6, 2013, 636-662.
14 Young Won Lee, The study on the effect of the local identity on the local image, Korean Regional Communication Research, Vol.14 No.2, 2014, 295-321.
15 Chul-Woong Park, Articles : The Research in Branding Education of Ulsan That Has Folk Culture And Its Application -Centered Around The Education in Creativity And Humanity-, The Korean Association of Professional Geographers, Vol.21 No.3, 2013, 179-196.
16 Jeong-Ja Choi, The Impact of Tourists' Perceived Place Identity and Authenticity Experience on the Assessment of a Cultural Tourist Destination, The Journal of Korea Tourism Research, Vol.28. No.1, 2013, pp.247-265.
17 Bae-Geun Im, Vitalization of Local Economy through Historical Culture-led Urban Regeneration - Focused on the Historical City of Gyeongju, Korea Economic Research Journal, Vol.20 No.-, 2011, 193-219.
18 Hag-Yong Kim, Impact Analysis and Policy Implications on the Cultural Identity of the Community Conflict Resolution, A Journal of Complication Management Association of Korea, Vol.1 No.2, 2014, 111-126.
19 The Segye Times, 'Goryeong Branch of Korean National Han-Don Association, 2015 Daegaya Festival, 2016 4.6.
20 Tae-Yoo Chun, No-Hyun Park, The Effects of UCC Information Trait on Relationship Quality and Consequences, A Journal of Information Flow Association of Korea, Vol.13 No.4, 2010, 161-175.
21 The Seoulilbo, 'Be born again as a Korea's leading tourist city.-Daegaya cultural prosperity and Nakdonggang River creative economy in Gaya Culture Area', 2016.8.16.'
22 Tae-Yeol Seo, Globalization, National Identity, Regional Identity and Its Implication to Social Studies Education, Social Studies Education, Vol. 43 No.4, 2004.12, 5-29.
23 The New daily, Goryeong-gun, Festival of Daegaya Experience the evaluation report, 2016.5.25.
24 Jong-Soon Park, Jong-Man Lee, A study on the influence of trust on customer loyalty through the moderation of commitment in the internet shopping environment, A Journal of Internet and Electronic commerce Association of Korea, Vol.7 No.1, 20o7, 189-202.
25 So, Yeongil, BMDP, MINITAB, SAS,SPSSx, Regression Analysis, Chang-ji Publishing Co., Seoul, 299-302.
26 Jin-hee Park, Reluctant Acceptance of Regional Identity by the Local Residents of Buyeo, A Journal of Geographic Association of Korea, Vol.59, 60, No.-, 2014, 113-140.
27 E. H., Erikson, Dimension of a New Identity, New York : W.W. Norton, 1974.
28 The Jejushinbo, Local government event bud get of next year, 2016.08.03.
29 CMN, Boryeong Mud Festival experience John hit, 2016.08.10.
30 Daily News, Daegu, Korea, Insect know-how Expo. your spouse? 2016.08.10.
31 Il-Chul Kim, Seung-Ju Kim, Local Identity Perception for Place Marketing - Focused on the Cultural Arts Related Personnel in Busan, Vol.- No.21, 2001, 53-69.
32 Jin-Hi Park, Reluctant Acceptance of Regional Identity by the Local Residents of Buyeo, Journal of geography, Vol.59, 60, No.-, 2014, 113-140.
33 Geun-Sik Jeong, Local political identity and symbols, Economy and society, Vol.30, 1996, 140-166.
34 Byoung-Jo Leem, Construction of Regional Identity and Institutionalization: Making 'Nae-Po' Region Reflected in Hong-Seong Times, Journal of the Korean Geographical Society, Vol.44 No.1, 2009, 89-104.
35 Ara Cho, Social Reconstrution of Regional Identity based on Cultural Tourism, doctoral dissertation, 2007.
36 McCain, T. A. & G. F. Fowe(1990), "Localism in Western European Radio Broadcasting: Untangling the Wireless", Journal of Communication, 40, 86-101.   DOI
37 Buckner, J. C.(1988), "The Development of an Instrument th Measure Neighborhood Cohesion", American Journal of Communication Psychology, 16, 771-791.   DOI
38 Yang-Mi Park, Effects of the Symbol Sculpture and Design Typicality on Regional Identity and Perceived Design Value -Focused on the Area, Kyungnam, Korea Design Knowledge Society, Vol.19, No.3, 2013, 305-315.
39 Jeong-Noh Lee, A Study on the Background that Historicity of 'Jeonjudaesaseupnoli National Competition' were Formed and on Its Settlement Process, Jouranl of the Korean culture, Vol.19 No.-, 2010, 227-256.
40 Myeong-Hui Chu, A study on cultural symbol of a regional reconstruction using a local carnival and identity-Focus on Hong Gil Dong, Jangseong-gun, Case.- Journal of The Korean Association of Regional Geographers, Vol.9 No.4, 2003.12, 576-591.
41 Jung-Hak Yuk, A Plan for Revitalization of Local Cultural Festivals: Pusan International Film Festival and Jeonju International Film Festival, A Journal of Contents Association of Korea, Vol.10 No.1, 2010, 170-180.   DOI
42 Hyeong-Yeon Jeon, A Study on the Public Relations Communication Strategy of Korean Regions' Cultural Identity -, A Journal of Brand Design Association of Korea, Vol.8 No.3, 2010, 189-205.
43 Sang-Hyun Kim, Uzbekistan State Building and Folklore - Sovereignty in the Process of Globalization and Localization, A Journal of Russian language and Russian Literature, Vol.23 No.2, 2011.6, 279-319.
44 Kim Joon-Woo Kim, A Study on tourist resources, Tourism resources not
45 local culture, A Journal of Local Community, Vol.4 No.2, 2003, 93-121.
46 Hyung-Sook Yoon, Seon, Young-Lan Seon, Tourism, Food Festival, and Local Identity - Centering around the 'Ganghwa Slated Transparent Shrimp' -, A Journal of National Culture, Vol.44, No.-, 2010. 325-350.
47 Gjong-Gyu Hwang , Myeong-Suk Lee, A Study on Characteristics of Cultural Politics in Local Festival : Focused on Andong Maskdance Festival and Punggi Insam festival, A Journal of local self-government Association of Korea, Vol.10 No.1, 2008, 95-113.
48 Young Won Lee, The study on the effect of the local identity on the local image, A Journal of Science Press Association of Korea, Vol.14 No.2, 2014, 295-321.
49 Sin-hyeon Jeon, Neighborhood Networks, Identity as a Neighborhood Member, and Volunteering, A Journal of Social Welfare Contents Association of Korea, Vol.38 No-, 1999, 234-254.
50 Cheol-Ho Kim, Scales on Value Expectation to The Olympics and The Sense Of Belonging to a Community as Motivators for Building Local Brands' Identities, A Journal of Brand Design Association of Korea, Vol.25, 2013, 149-160.
51 Don-tea Lee, Choi, Min-soo Choi, A Study on the Street Furniture Design to Reflect the City Identity, A Journal of Korea Craft, Vol.14-No.1, 2011, 114-127.
52 Myeong-Ha Kim, Yoon Soon-Gap Yoon, A study on the identity of Daegu-Kyungpook local resident, A Journal of East/West Thought Vol.3 No.-, 2007, 33-64.