• Journal of Digital Convergence
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• v.11 no.11
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• pp.305-312
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• 2013

This research suggests the security countermeasures for solving technology outflow of small-medium companies in New IT Environment through level comparison of security cognition and security management between small-medium companies and major big companies. According to analysis results, it is poor for small-medium companies' level of security cognition and security management compared with major big companies. Small-medium companies need to manage technology outflow to major big companies' level in New IT Environment. Small-medium companies has started to build New IT Environment recently and it must build the appropriate security system for small-medium companies at the same time. Small-medium company has more problem with budget and proffessionals to maintain the security of technology outflow. Therefore government has to support systematic management for the security of technology outflow to Small-medium companies

• Korea Trade Review
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• v.44 no.4
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• pp.1-17
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• 2019

The purpose of this paper is to suggest strategies for Korean companies to overcome the limitation of the international trade structure between Korea and Vietnam. This study examined foreign multinational distribution companies, Korean distribution companies and domestic distribution companies in Vietnam. A SWOT analysis conducted to propose effective strategies revealed that Saigon Mart, Vietnam's largest regional mart company, needs an O/W strategy and to capture market opportunities quickly through strategic alliances with foreign distribution companies, in order to gradually complement their core competencies internally. Lotte mart in Vietnam, one of Korea's three largest marts, needs to establish a T/S strategy in order to overcome the crisis situation in Vietnam market and succeed in business. BIG C Mart has over 40,000 diverse products needs to use a T/S strategy in order to effectively overcome the crisis situation in the Vietnamese market and to increase the possibility of business success. From the study findings and conclusions, various implications are derived. Vietnam is still very strong in socialism and regional characteristics, so it needs to build up close cooperation such as joint venture with local partners in the region and strategic alliances to increase the possibility of investment success.

• Journal of Korea Technology Innovation Society
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• v.21 no.2
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• pp.636-662
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• 2018

Recently, the Moon administration established the Ministry of Small and Medium-sized Enterprises (SMEs) and Startups, as part of its national strategy for start-up and innovation growth led by small and medium-sized venture companies. In a slowing economy, as venture companies with excellent internal competencies are seen to be favorable to growth, the government funding for technology development is becoming increasingly important. Previous studies examine the internal competence factors that can strengthen competitiveness through self-efforts and the influence structure of growth stage, which is an important factor in industrial environment, on business performance. As the government support for venture firms has been strengthened, the effect of government funding on the management performance and technological innovation performance of venture firms have been recently discussed in various ways. However, there is a lack of precedent research on the moderating effect of the utilization of government funding on the existing influence structure in which firm's internal competence and growth stages affects business performance. Therefore, this study examined whether the internal competencies of the venture firms and the stage of growth have direct effects on business performance and analyzed the moderating effect in connection with government funding utilization under these influence structures. The results of the study are as follows. First, the utilization of government funding in the venture firms whose R&D personnel ratio is relatively low, not to have own brands and showed an increase of employees has a significantly positive influence on business performance. Second, the moderating effects of the government funding utilization at the high growth stage of the venture firms are shown significantly. These results suggest that the venture policy linked to the job creation of the present government requires not only the support considering R&D personnel but also the necessity of supporting human resources policy to a greater extent and further study on the effectiveness of venture firms in the high growth stage.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.2
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• pp.27-43
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• 2024

Recently, the importance of trademarks as a core resource of corporate competitiveness to protect and differentiate products and services is increasing. Global companies are focusing hard to secure trademark rights to manage brands that reflect their core values and to respond to increasingly frequent trademark disputes, while start-ups and individuals are working hard to secure trademark to run stable businesses and attract investment funds. Meanwhile, this study conducts an empirical analysis to identify the relationship between the brand and business strategy of domestic venture startups. The analysis data used was the response data of 2,230 corporate companies from the 2021 Venture Business Precision Survey, and the propensity score matching method, structural equation model analysis, and binomial logit analysis were used as analysis methods. As a result of the analysis, it was confirmed that domestic venture startups' trademark ownership does not make a significant difference in terms of the level of business strategy. This was confirmed to be because the brands of domestic venture start-ups mainly advance their business strategies only through the internal competency process, while the advancement of business strategies through the external competency process is very minimal. Meanwhile, it was confirmed that the level of cost advantage strategy among the business strategy levels of venture start-ups strengthens the tendency to hold trademarks, indicating that the higher the completeness of the cost advantage level, the more likely it is to expand trademark ownership for stable sales and supply of products and services through trademark ownership and to convert to high value-added in the future.

• Journal of Digital Convergence
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• v.13 no.11
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• pp.71-84
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• 2015

The purpose of the research was to investigate the effects of the learning organization building activities on organization citizenship behavior(OCB) in business service companies providing the convergence service for the manufacturers and the moderating role of perceived organization support(POS) between the learning organization building activities and organization citizenship behavior. The data were collected from 327 employees of 31 business Service companies in metropolitan area by using structured questionnaires. Hierarchical regression technique was employed to analyze the collected data. The results showed that both of the seven learning organization building activities and POS had a positive effect on employees' OCB. Moreover, also found out the only one out of the seven learning organization building factors, namely 'Strategic Learning Leadership' had the moderate roles between learning organization building activities and OCB. Then, The results and implications of the study were discussed and the directions for future study were presented.

• Advanced Industrial SCIence
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• v.2 no.2
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• pp.25-30
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• 2023

The purpose of this study is to empirically analyze the impact of corporate innovation activities on corporate innovation performance using data from companies participating in the smart farm project. A company's innovation activities were divided into planning capacity, R&D capacity, and commercialization capacity, and the impact of each innovation activity on the company's sales and patent creation was estimated. The moderating effect was also analyzed. Regression analysis was conducted as a research method, and as a result of the analysis, it was found that planning capacity, R&D capacity, and commercialization capacity related to innovation within a company have an impact on corporate performance creation. appeared to be In order to increase the business performance of technology commercialization, it was confirmed that planning and R&D capabilities as well as governmental technology policy support are needed.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.4
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• pp.25-35
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• 2013

The main objective of this study is to investigate the structural relation between antecedents and consequences of web sites' trust of venture company. It examines consumer perceptions trust in a web site and address following research questions; what factors influence consumer trust in a web site and what specific web site cues are associated with trust, satisfaction, and intention? We test our hypothesis in a empirical data from 123 consumers across 3 web sites of venture companies. By factor analysis, the results show that web site characteristics are such as design, business function, interface, technology, community, and contents of each web site. We also find that web site characteristics such as design, interface, technology, and community can influence significantly satisfaction of web site, and design and contents of web site can influence consumer's trust. And the results show that trust influence behavioral intention through the satisfaction. The results offer important implication for web site strategies of venture company that include the manipulation of factors influencing web site trust. And the future directions of the present research are discussed.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.3
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• pp.1-17
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• 2020

The Fourth Sector has been attracting attention as a means to solve the various problems plaguing modern society; it emerged to overcome the Third Sector's issues such as excessive reliance on the government and service model isomorphism, represented by social economy enterprises (Meadows, 1972; Howaldt & Schwarz, 2010). Social venture companies have been mentioned as key agents of the Fourth Sector (Gyeonggi Research Institute, 2018). However, the academic and policy concepts related to social ventures continue to be vague. Therefore, this study aims to clarify the concept of social ventures as part of the Fourth Sector, and research development strategies for the vitalization of the social venture ecosystem in an effort to encourage inclusive growth of society. To achieve these goals, it establishes the concept of social ventures differentiated from the Third Sector, based on previous studies, and presents the importance of an intermediate support organization for the ecosystem's vitalization. Furthermore, to propose strategies for said vitalization, the study derives detailed forms of social venture intermediate support organizations, and provides suggestions regarding their importance and roles through social innovation levels.

• Korea Trade Review
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• v.43 no.4
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• pp.177-217
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• 2018

The purpose of this study is to classify the types of internationalization strategies utilized by Korean ventures and to examine whether there is a significant relationship between these types and internationalization performances. Specifically we tested whether there is a good feasibility through empirical analysis of the study model constructed through the following process. As a criterion of typification, the capability of international entrepreneurship and the capability of effectuation of a venture were chosen, and a model in which those three types exist based on the capabilities is established. The characteristics of each type and the contents of internationalization strategy are explained and empirical analysis is conducted. We also test whether there are significant differences in internationalization performance for each type. As a result of the cluster analysis, we concluded that there are three types : pioneer, careful preparation and passive response. In addition, these three types have significant differences in the levels of performances of reputation in foreign markets and the accumulation of knowledge in international management. This implies significant differences among the performances of each type of ventures according to their internationalization strategy positions. Therefore, the type of venture should be considered when a venture establishes its internationalization strategy and governments set supporting policy for venture companies.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.46 no.3
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• pp.41-58
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• 2023

This study identifies the commercialization success factors that can be an important indicator for the transfer and commercialization of national R&D results in the agricultural sector. Unlike other industries, the agricultural sector has a non-systematically scaled and processed industrial structure, and R&D is led by government rather than the private sector. Although the quantitative performance of national agricultural R&D, especially the number of patents and publications, has increased rapidly with the quantitative expansion of the government R&D budget, the technology commercialization of the results of agricultural R&D has been accompanied by difficulties for SMEs. Therefore, this study summarized the success factors for commercialization of state-owned technologies presented in previous studies, and based on them, analysed the success factors for commercialization specific to the agricultural sector. It also conducted a questionnaire survey using Delphi and focus group interviews (FGI) with experts from academia, research and industry, and a survey of agricultural companies to derive success factors for commercialization in the agricultural sector using logistic regression analysis. As a result, five indicators with positive correlation and three indicators with negative correlation within technology characteristics, suppliers, adopters, policy and market factors were finally derived as key factors for agricultural commercialization. In the future, it is expected that independent factor analysis of the food and seed sectors, which have independent industry characteristics from the agricultural sector, will be needed.