• Title/Summary/Keyword: value of importance

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Importance-Performance Analysis for the Quality Improvement of Forest Experience Education for Vulnerable Social Groups (사회취약계층의 숲체험교육 질적향상 방안을 위한 중요도-만족도 분석)

  • Se-Ik Park;Byung-Jun Ko;Hee-Jung Park;Yong-Lak Choi;Sang-Hyun Lee
    • Journal of Environmental Science International
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    • v.32 no.3
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    • pp.149-159
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    • 2023
  • This study aimed to improve the level of satisfaction and service quality of a forest experience education program for vulnerable social groups by administering a survey problems of the program and suggested improvements. 428 participants in the program. Reliability analysis of the survey yielded values of, Cronbach's α value was higher than 0.8 for all items, indicating very high reliability. Importance-performance analysis (IPA), a method of measuring and comparing the degree of satisfaction, found two factors: "first need for correction" which included "diversity of programs" and "professionalism of programs"; and "the need for sustained effort" which included "benefits of programs", "the role of program instructors" and "the interest of programs". Previously, forest experience education focused on programs involving base expansion and promotion, or quantitative expansion education. Therefore, this study is meaningful in providing basic data on forest experience education for vulnerable social groups.

The Importance-Performance Analysis(IPA) of Service Quality According to Buying Experience of Rail Tours (철도관광상품 구매경험에 따른 서비스품질 IPA 분석)

  • Ju, Yong-Jun;Lee, Yong-Chul
    • Journal of Korean Society for Quality Management
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    • v.39 no.1
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    • pp.34-44
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    • 2011
  • In this research, the selection of rail tour items of importance and achievement of service quality will be different 'analysis under the assumption that the relationships between them, were studied. Through this research, managers' subjective judgments of the customer rather than by a judge, ie, the true value to our customers think of the rail service quality for tourism products is crucial to develop the important elements. In addition, market-oriented thinking is to present the basic data of the transition. To summarize the conclusions of this paper is as follows. First, what tourists are seeking, constant research and improvement of tourism services should be looking for ways. Secondly, the focus on service quality aspects of products and the urgent need to identify the side of part "Concentrate Here" and "Possible Overkill" by reducing the effort to improve the efficiency of management is considered to be accelerated. Finally, most point in terms of focus and means of transport for the tourism sector as well as the railway tourism products, using the railway as a tourism product now on tour items should be changed.

An Analysis Of The Importance Of The Evaluation Criteria Of The Real Estate Financial Consumer Protection System - Utilizing The AHP Technique (부동산 금융소비자 보호 체계의 평가 기준 간 중요도 분석: AHP 기법을 활용하여)

  • Lee, Yeon-Jae;Shin, Seung-Woo
    • Asia-Pacific Journal of Business
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    • v.13 no.3
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    • pp.227-243
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    • 2022
  • Purpose - This study surveyed real estate financial consumers and financial company staff regarding the components of the financial consumer protection system to seek detailed improvement plans for the Financial Consumer Protection Act. Design/methodology/approach - The Analytic Hierarchy Process (AHP) technique is applied. Findings - Both consumers and staff highly evaluated the importance of the preventive measures in the main classification factors. Regarding the sub-classification factors of preventive measures, consumers emphasized the responsible management of investment staff and financial institutions; however, the staff stressed the principle of effectiveness and efficiency. Regarding the elements of ex-post remedies, consumers answered that fast remedy would have a significant effect. At the same time, staff believed that punitive measures hinder free trading and investment activities. Regarding the sub-sub classification factors of prevention measures, the consumers value responsible management of staff and financial companies, while the staff tend to prefer the importance of the self-regulatory governance. Research implications or Originality - Based on the above results, financial regulatory authorities should find a balance between preventive and ex-post components once focusing on preventative measures. Our paper is one of the first research findings in this field of financial consumer protection system in Korea.

Store Patronage Mix Behavior between Fashion Outlet and Department Store Consumers (패션아웃렛과 백화점 이용 소비자의 점포혼합애고행동)

  • Kim, Hyun-Sik
    • The Korean Journal of Community Living Science
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    • v.18 no.2
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    • pp.265-276
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    • 2007
  • The purpose of this study was 1) to find out the consumer patronage mix of department and fashion outlet stores, 2) to compare the clothing and price attitudes among store patronage groups and 3) to compare the importance of the stores' attributes among the store patronage groups. The subjects were 381 female consumers in the Seoul and Gyeonggi areas. Questionnaires were used to collect the data. The data was analyzed by frequency, factor analysis, ANOVA, Duncan's Multiple Range Test and Cronbach's Alpha. The results were as follows. First, clothing purchasing attitudes of the total respondents were classified by three factors: fashion/confident oriented, appearance oriented, and brand-name oriented. Also, clothing price attitudes were composed of three factors: price/quality-prestige inference, discount/low price pursuit and benefit/value pursuit. In addition, the importance of the store's attributes was composed of five factors: convenience/service, concern of fashion outlet store, brand-name/fashionability, awareness of fashion outlet store, and practical advantage of the store. Second, the department store patronage group was significantly different from the fashion outlet store patronage group in clothing attitude, price attitude, and the importance of the store attribute. Third, the responses of the department store patronage group were significantly different from those of the fashion outlet store patronage group in product reliability and awareness of the fashion outlet store.

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A Study of Cyber University Core Competence: The Consumer's Perception about Off-line Base University (사이버대학교의 핵심역량에 관한 연구 : 오프라인 기반 대학에 대한 소비자 지각을 중심으로)

  • Lim, Yang Whan;Kwon, Soon Hong
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.4 no.4
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    • pp.127-138
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    • 2008
  • To study about core capability which becomes the kernel of sustainable competitive advantage (SCA) in cyber university which confronts competition-deepening circumstance, the value and importance of brand and educational services of cyber universities which stand on the basis of offline university were examined. Moreover, core capability based on the importance of cyber university service was searched, and its strategic course were suggested. Within research processes, competition environment of cyber university was forecasted, and importance to build up its core capability was examined. Moreover, conjoint analysis was carried out for three offline cyber universities. As a result of survey analysis, effectiveness of cyber university brand showed greater influence than other characteristics in terms of the influence which affects consumer preference for cyber university. Therefore, to overcome weaknesses of brand asset in low brand power cyber university, establishment of strong core capability which reflects consumer preference is needed to carry out differentiation strategy or concentration strategy, and it is necessary to consider the introduction of new competitiveness structure.

Developing APC for Weighting Quality Attributes (품질 속성의 가중치 선정을 위한 APC에 관한 연구)

  • Song, Hae Geun
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.36 no.3
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    • pp.8-16
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    • 2013
  • Determining relative importance among many quality attributes under financial constraints is an important task. The weighted value of an attribute particularly in QFD, will influence on engineering characteristics and this will eventually influence the whole manufacturing process such as parts deployment, process planning, and production planning. Several scholars have suggested weighting formulas using CSC (Customer Satisfaction Coefficient) in the Kano model. However, previous research shows that the validity of the CSC approaches has not been proved systematically. The aim of the present study is to address drawbacks of CSC and to develop APC (Average Potential Coefficient), a new approach for weighting of quality attributes. For this, the current study investigated 33 quality attributes of e-learning and conducted a survey of 375 university students for the results of APC, the Kano model, and the direct importance of the quality attributes. The results show that the proposed APC is better than other approaches based on the correlation analysis with the results of direct importance. An analysis of e-leaning's quality perceptions using the Kano model and suggestions for improving e-learning's service quality are also included in this study.

A Study on the Service Quality and Satisfaction of Internet Environment Landscape Architecture Media - Focus on Korean Professional Potal Site, Lafent - (인터넷 환경조경매체의 서비스 품질 및 만족도 연구 - 전문포털사이트 라펜트를 중심으로 -)

  • Choi, Ja-Ho;Koo, Bon-Hak
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.19 no.5
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    • pp.1-10
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    • 2016
  • The first objective of this study is to verify diverse responses of users of internet landscape architecture media to service quality. Second, the degree of value and evaluation of service users is understood. Third, the general relation between users' importance/achievement response and overall satisfaction is analyzed. Thus, the general relation between users' response and satisfaction is analyzed. It aims to contribute to the suggestion of basic data for the development of internet media in the landscape architecture area The results of this study are like following. First, there were significant differences in expect and performance responses depending on 'age' among demographic variables, and 'academic background' and 'work' among socioeconomic variables. Second, the influence of service quality on satisfaction was verified as significantly positive(+). Especially, the influence of appearance showing low importance and achievement was the most noticeably shown, so that it was analyzed as the most efficient progress. Third, the determinant of satisfaction was shown differently depending on 'age' among demographic variables and 'work' among socioeconomic variables.

A Study On Valuation Factors of Patent (특허가치평가 요소에 관한 연구)

  • Kim, Young-Ki;Park, Seong-Taek;Lee, Seung-Jun
    • Journal of Digital Convergence
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    • v.7 no.2
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    • pp.63-70
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    • 2009
  • It is well known that in the knowledge-based economy a firm's intellectual property including patent is crucial for its competitive advantage. In industrial economy, tangible assets such as land and equipment have been of critical importance for a firm's competitiveness. However, as the paradigm shift to the knowledge-base economy is being accelerated, intangible assets such as intellectual property are considered to be more influential for a firm to be competitive. The valuation of intangible asset is as necessary as that of tangible asset. In particular, reasonably accurate valuation of patent which represents a firm's technological competitiveness seems to be of great importance since (1) it is essential for a firm's patent strategy development, (2) it can activate the technology market, and (3) it is necessary to evaluate a patent's technological contribution when multiple patents are used to develop and commercialize an innovative product. Unlike that of tangible asset, the valuation of intangible asset is very difficult. In order to figure out a value of patent it is necessary to use a number of appropriate valuation factors. In this paper, we surveyed various valuation factors presented by previous researches and several technology valuation organizations to find a set of common valuation factors considered to be of more importance.

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A Model of Environmental Naturalness for Roadscape - Focused on the National Road in Suburb Areas - (도로경관의 자연환경성 모형 -교외지역 국도를 중심으로-)

  • Hong, Yeong Rok;Gwon, Sang Jun;Jo, Tae Dong
    • Journal of Environmental Science International
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    • v.13 no.6
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    • pp.505-512
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    • 2004
  • This study was attempted to review the information data for minimizing the destruction of environmental naturalness and the visual damage of landscape from road construction by establishing a model of environmental naturalness for national roads in the suburb areas to suggest an answer to a research question, ' hat does decide the environmental naturalness of roadscape?'. We found that 1) The road-side slope showed no statistical significance in the description of environmental naturalness of roadscape, but the fact that the road-side slope from road construction is the destruction of natural topography cannot be overlooked. 2) In terms of the direction of value variations for independent variables, signboard and telegraph post, soundproofing and protection wall, structure, and building acted toward negative (-) direction, while mountains, sky, road trees, fields, and surrounding green including the road-side slope acted toward positive(+) direction. 3) The variable with highest relative contribution to dependent variables among independent variables is building, which has importance as many as 148 times of road-side slope, while the variable road-side slope has the least importance. Building has the importance of 7.22 times, mountains 5.51 times, road trees 2.59 times, surrounding green 2.54 times, structure 2.41 times, signboard and telegraph post 2.37 times, soundproofing and protection wall 2.20 times, and sky 1.32 times of the fields as a standard criterion values 1.

An Evaluation of Energy Saving Measures for Ocean Going Vessels

  • Kim, Yong-Wong;Kang, Dal-Won;Nam, Ki-Chan;Nam, Hyung-Sik
    • Journal of Navigation and Port Research
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    • v.39 no.2
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    • pp.107-113
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    • 2015
  • This paper analyzes and evaluates the importance of energy saving measures based on qualitative survey. Through literature review and group interviews with specialists, 4 factors, 13 measures for energy savings, and 4 evaluation criteria were selected to carry out an Analytic Hierarchy Process (AHP) analysis. At the first stage of AHP analysis, the importance of factors was derived, and then the importance of 13 measures. Lastly, the cross examination of 4 factors was carried out in order to evaluate the best possible qualitative considerations. The result revealed that 'choosing the best course weather', is the most important factor with the highest value on applicability and operational complexity criteria. These results may imply that operational considerations are regarded as a main factor to be taken into account when considering appropriate energy saving measures.