• Title/Summary/Keyword: users' perception

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A Study on the Continuance Intention of O2O Fresh Agricultural Products E-Commerce (O2O를 활용한 신선한 농산품 전자상거래의 지속적 사용의도에 관한 연구)

  • GU, Wei;BAO, Peng;LEE, Jong-Ho
    • The Journal of Industrial Distribution & Business
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    • v.10 no.10
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    • pp.35-44
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    • 2019
  • Purpose - This study focuses on the continuance intention of O2O fresh agricultural products e-commerce. By literature review, this paper looks through the classical theories which are often applied to study use behavior and continuance intention on the electronic commerce area. Ultimately based on the expectancy theory, Technology acceptance model, success model as well as trust model, a model of the continuance intention of fresh products O2O electronic commerce application is established. Research design, data, and methodology - Among users Chinese consumers have been chosen who have use experience as the research objects. From October 2, 2018 to November 2, 2018, 685 questionnaires in total were collected by the online release and collection. Expect for the negative questionnaires, the remaining 650 pieces of data are statistically analyzed. The collected data were firstly be analyzed by SPSS Ver. 25 on its frequency, reliability and exploratory factors. Then AMOS Ver. 25 is applied to the Confirmatory Factor Analysis, Discriminant Validity and hypothesis testing of the Structural Equation Modeling. Finally, the following research conclusions could be obtained from the hypothesis testing. Results - Firstly, in the extended IS model, quality factor for hypothesis testing, service quality, information quality and delivery quality have obviously present positive influences on satisfaction respectively. Secondly, in the hypothesis testing part of ECM-ISC model and UTAUT model, all hypotheses have presented accepted results. Especially from expectation confirmation to usefulness perception, the influence factor achieves 12.603, In the hypothesis of continuance intention, the influence factor of social influence on continuance intention is 7.748 and also it is the most remarkable one. Conclusions - The results show that the service quality of O2O fresh agricultural products e-commerce has the greatest impact on satisfaction, while the perceived usefulness of consumers has the most significant impact on O2O fresh agricultural products for sustainable use intention. This thesis makes up for the blank of O2O fresh food e-commerce for sustainable use intentions, and provides a theoretical basis for consumers' sustainable use behavior, and practical enlightenment for the sustainable development of O2O fresh agricultural products e-commerce.

Optimal Path Searching for Efficient Migration of Mobile Agent (이동 에이전트의 효율적 이주를 위한 최적 경로 탐색)

  • Kim, Kwang-Jong;Ko, Hyun;Kim, Young-Ja;Lee, Yon-Sik
    • Journal of the Korea Society of Computer and Information
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    • v.11 no.3
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    • pp.117-124
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    • 2006
  • In this paper, we propose the optimal migration path searching method including path adjustment and reassignment techniques for an efficient migration of mobile agent which has an autonomous ability for some task processing. In traditional agent system, if the various and large quantify of task processing were required from the users, it could be derive excessive network traffic and overload due to increasing the size of agent. And also, if an agent migrates from node to node according to routing schedules specified by the user at which the most of network traffic occurs, it could not actively cope with particular situations such as communication loss and node obstacles and required much cost for node traversal Therefore. this paper presents the migration method of agent which can try to adjust and reassign path to the destination automatically through the optimal path search using by network traffic perception in stead of the passive routing schedule by the user. An optimal migration path searching and adjustment methods ensure the migration reliability on distributed nodes and reduce the traversal task processing time of mobile agent by avoiding network traffic paths and node obstacles.

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A Study on Perceptions for the Establishment of Collection Development Policy in Court Libraries (법원도서관 장서개발정책 수립을 위한 이용자 인식조사 연구)

  • Kwak, Seung-Jin;Noh, Younghee;Chang, Inho;Kim, Jeong-Taek;Shin, Youngji
    • Journal of Korean Library and Information Science Society
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    • v.52 no.3
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    • pp.1-20
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    • 2021
  • This study is the most important component in establishing the court library as the best legal library in Korea responsible for professional legal services. A perception survey was conducted on the target. As a result, first, looking at the collection direction based on the needs of general users, in the case of collection types, preference in the order of books, electronic materials, and non-books should be considered. It seems to be necessary to plan a collection development policy reflecting the high preference for books. In addition, in the non-books section, the preference for non-book materials in the form of video rather than audio is much higher, and in the case of language, domestic books should be collected mainly. Second, looking at the collection direction based on the needs of experts, the satisfaction of experts is generally low, so it seems that a collection development policy should be established to improve this. As for the type of information source, preference was shown in the order of electronic materials, books, and non-books. There is a need. The future collection direction should be based on the preference shown in the order of procedural law, specialized field, basic substantive law, and legal series. Also, when collecting the same book, electronic form of legal data should be considered rather than printed. In addition, it is necessary to collect collections mainly from domestic books, and then, it is expected that the scope of collection should be expanded to prioritize English and American books, Japanese books, and German books.

User Perception about O2O Order·Delivery App Using Topic Modeling and Revised IPA (토픽 모델링과 수정된 IPA를 활용한 O2O 주문·배달 앱에 대한 사용자 인식 연구)

  • Yun, Haejung;An, Jaeyoung;Park, Sang Cheol
    • Knowledge Management Research
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    • v.22 no.3
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    • pp.253-271
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    • 2021
  • Due to the spread of COVID-19, the use of O2O order·delivery applications are becoming very common. Unlike the past, where customers could choose the desired transaction method and channel, these days, where customers' choices are very limited, it is urgent to consider the concept of shadow labor which has been hindered by the convenience and the benefits of order·delivery app. To this end, in this study, the service quality factors perceived by users of O2O order·delivery app and their shadow work attributes were identified, and priorities according to their relative importance and satisfaction level were suggested. In order to fulfill research objectives, first, after collecting user reviews for an O2O order·delivery app, the subject words were derived using topic modeling. Research variables were selected by linking 11 keywords with the concepts of previous studies on service quality of mobile apps and those about shadow labor. Eight variables of usefulness, ease of use, stability, design quality, personalization, responsiveness, update, and presence were selected. Based on 32 measurement items from the variables, a revised IPA was conducted, and finally, 'keep', 'concentrate', 'low priority', or 'overkill' service quality factors are revealed.

Analysis of the Correlation between Social Factors and the Use of Hydrophilic Facilities by Age Group - Case Study at the Samrak and Daejeo Ecological Park (사회적 요인 및 연령대별 친수공원 이용에 관한 상관관계 분석 - 삼락과 대저생태공원을 대상으로)

  • Choi, In-Ho;Lee, Min-Young;Yoon, Hee-Ra;Kim, Seong Jun;Kim, Chang Sung
    • Ecology and Resilient Infrastructure
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    • v.8 no.4
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    • pp.273-280
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    • 2021
  • In the past, the government made a total of 357 hydrophilic districts into parks to create rest areas in the national river with the four major river projects. According to the results of the survey, 60 water-friendly districts with low utilization were lifted in January 2017, and 297 water-friendly districts are currently being managed. Local governments are in charge of the maintenance costs necessary to maintain these hydrophilic districts, which require considerable costs, so it is necessary to accurately grasp the characteristics and needs of local residents at the operation stage after designation. In this study, the characteristics of local residents in the hydrophilic district were analyzed by correlating social factors with river users, crawling social network data to analyze visit patterns, and derived related Keywords, and analyzed the characteristics of the hydrophilic district. The study target areas are Samrak and Daejeo Ecological Park, located downstream of the Nakdonggang River. Social factors analyzed real estate transaction price data, economic activity income, households, stress perception rate, and pet breeding status through public data provided by Statistics Korea, and analyzed user visit patterns and image keywords on weekends.

User-Centered Service Design Research on Shared Vehicle for Camping (캠핑용 공유 차량 사용자 중심 서비스 디자인 연구)

  • Hur, Hyun-Woo
    • The Journal of the Korea Contents Association
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    • v.19 no.8
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    • pp.473-482
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    • 2019
  • People's leisure activities have increased due to changes in perception of social life. Camping cars are becoming popular due to the development of camping culture and traveling. However, there are not many users compared to the population of the camper due to the difficulty of economy and usability. Making it not easy to purchase or rent a camping car. Therefore, this study researches on camping service by combining shared services. It is aimed to provide a user centered camping shared service considering usage and economic efficiency. This study analyzed the concept, characteristics and current status of shared service and camping car with reference to domestic, overseas literature and internet data to provide basic data of camping car using shared service. In addition, through case study of shared vehicles, it is possible to grasp the current market. Integrate P2P, B2C, renting company and individuals to derive the design of A2P (All to People)service which connects and shares all. The user can have its own space available at the desired place and time. This study is a camping or unique mobile space service design that can be easily experienced in everyday life. It will reduce the strain of maintaining expenses and also process of pick up, return is freely making user-centered service design. This service design will lead to a diverse range of leisure activities and contribute to the upsweep of the camper industry.

Sign System Design Guideline of Outdoor Fitness Equipments for Seniors (노년층을 대상으로 한 야외운동기구 사용설명 사인 디자인 가이드라인 제안)

  • Shin, A-Reum;Jung, Eui-Tay
    • The Journal of the Korea Contents Association
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    • v.19 no.9
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    • pp.271-279
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    • 2019
  • The life expectancy of people has been steadily extended due to the improvement of living standards and the development of medical technology. Besides, the low birth rate and long life expectancy decrease the youth population while the elderly population is steadily increasing. Many elderly people have enough time and financial allowance, and the interest in health care is increased all over society. There are also increasing numbers of elderly people who exercise lightly in the playgrounds and parks such as running and walking. Outdoor fitness equipment that can be easily seen in neighbourhood parks, public spaces, etc. can be good health promotion tools that can be easily accessed in the daily life of the elderly. Outdoor fitness equipment Description Signs require a design that takes into account the declining vision of older users. Proper design is also important for the prevention of safety accidents in use. The purpose of this study is to find out the perception of the elderly about outdoor fitness exercise equipment sign system and to find the problem of recognition. To do this, we conduct user observation and interview surveys for the elderly. As a result, the emphasis of the caveat or problems with the size of the writing were pointed out, and it was necessary to explain the picture rather than the text. Also, there was a high demand for refraining from using foreign words, using universal words and including motor effects in signs. Based on the results of the user observation and interviews, we propose guidelines for the use of outdoor exercise equipment.

Impacts of Perceived Value and Trust on Intention to Continue Use of Individuals' Cloud Computing: The Perception of Value-based Adoption Model (클라우드 컴퓨팅의 지각된 가치와 신뢰가 지속적 사용의도에 미치는 영향: 가치기반수용모델을 기반으로)

  • Kim, Sanghyun;Park, Hyunsun;Kim, Bora
    • Journal of Digital Convergence
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    • v.19 no.1
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    • pp.77-88
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    • 2021
  • Cloud computing is getting a lot of attention by many people and businesses due to IT environmental changes such as the proliferation of smart devices, the increase of digital data, and the cost of IT resources. More individuals use personal cloud computing services for storing and managing information and data. Therefore, this study proposed determinants that are expected to have an influence on evaluating the value of cloud computing based on the value-based adoption model, examining the relationship between the continuous use intention of cloud computing. Results of the study show that usefulness, convenience of information access, extensibility had a positive impact on perceived value while privacy concerns and costs had a negative impact on perceived value. In addition, perceived value was found to have a significant effect on the intention to continue use of cloud computing. Finally, trust was found to have a significant effect on the perceived value and the intention to continue use of cloud computing. The findings are expected to provide useful information for understanding the factors that individual users consider important in the steadily growing cloud computing market.

Data-driven Co-Design Process for New Product Development: A Case Study on Smart Heating Jacket (신제품 개발을 위한 데이터 기반 공동 디자인 프로세스: 스마트 난방복 사례 연구)

  • Leem, Sooyeon;Lee, Sang Won
    • Journal of the Korea Convergence Society
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    • v.12 no.1
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    • pp.133-141
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    • 2021
  • This research suggests a design process that effectively complements the human-centered design through an objective data-driven approach. The subjective human-centered design process can often lack objectivity and can be supplemented by the data-driven approaches to effectively discover hidden user needs. This research combines the data mining analysis with co-design process and verifies its applicability through the case study on the smart heating jacket. In the data mining process, the clustering can group the users which is the basis for selecting the target groups and the decision tree analysis primarily identifies the important user perception attributes and values. The broad point of view based on the data analysis is modified through the co-design process which is the deeper human-centered design process by using the developed workbook. In the co-design process, the journey maps, needs and pain points, ideas, values for the target user groups are identified and finalized. They can become the basis for starting new product development.

The Influence of AI Technology Acceptance and Ethical Awareness towards Intention to Use (인공지능 기술수용과 윤리성 인식이 이용의도에 미치는 영향)

  • Ko, Young-Hwa;Leem, Choon-Seong
    • Journal of Digital Convergence
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    • v.19 no.3
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    • pp.217-225
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    • 2021
  • This study analyzed the perception formed by artificial intelligence users by converging technology readiness index and technology acceptance models and expanding them to models considering artificial intelligence ethics in order to find out the impact of technology acceptance and ethics. Independent variables include optimism, transparency, ethical awareness, user-centeredness, perceived usefulness and perceived ease of use as potential variables affected by independent variables, and defined the intention of use as potential variables as dependent variables. The survey results from an online and offline of men and women aged over 17 years old across the country (N=260) from September 5 to October 12, 2020 were used in the analysis. The findings, first, showed that optimism had a significant static effect on perceived usefulness and ease of use. Second, ethical awareness (transparency, ethical awareness, user-centeredness) did not have a significant impact on perceived usefulness and ease of use. Third, perceived usefulness and ease of use are finally found to have a significant static effect on the intention of use. Fourth, perceived usefulness has a relatively high influence over ease of use.