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http://dx.doi.org/10.15207/JKCS.2021.12.1.133

Data-driven Co-Design Process for New Product Development: A Case Study on Smart Heating Jacket  

Leem, Sooyeon (Department of Interdisciplinary Program in Studies of Arts, Sungkyunkwan University)
Lee, Sang Won (School of Mechanical Engineering, Sungkyunkwan University)
Publication Information
Journal of the Korea Convergence Society / v.12, no.1, 2021 , pp. 133-141 More about this Journal
Abstract
This research suggests a design process that effectively complements the human-centered design through an objective data-driven approach. The subjective human-centered design process can often lack objectivity and can be supplemented by the data-driven approaches to effectively discover hidden user needs. This research combines the data mining analysis with co-design process and verifies its applicability through the case study on the smart heating jacket. In the data mining process, the clustering can group the users which is the basis for selecting the target groups and the decision tree analysis primarily identifies the important user perception attributes and values. The broad point of view based on the data analysis is modified through the co-design process which is the deeper human-centered design process by using the developed workbook. In the co-design process, the journey maps, needs and pain points, ideas, values for the target user groups are identified and finalized. They can become the basis for starting new product development.
Keywords
Human-centered design; Data mining analysis; Co-design; New product development; Smart heating jacket design;
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